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Your Preferred Public Relations Partner in Cebu and Southern Philippines

May 28, 2012 • 1:54 pm 1

GT Cosmetics unveils new plant in Bulacan


Bulacan 4th District Congresswoman Linabelle Ruth R. Villarica (center) leads the cutting of the ceremonial ribbon with Engr. Leonora Salvane, owner of GT Cosmetics, at the new GT Cosmetics plant in Marilao, Bulacan.

GT COSMETICS formally inaugurated its manufacturing plant in Luzon on Monday (May 21) with Bulacan Congresswoman Linabelle Ruth R. Villarica of the 4th District gracing the event in Marilao, Bulacan.

Together with GT Cosmetics owner and national sales manager Engr. Leonora B. Salvane, Rep. Villarica ceremonially cut the ribbon signifying the official commencement of the Cebu-based company’s manufacturing operations in Luzon.

Also on hand to assist Villarica and Salvane in the ribbon-cutting ceremony were Marilao Mayor Epifanio Guillermo, DTI Regional Director Blesida Lantayonal, DTI Provincial Director Zorina Aldana, GT Cosmetics endorser Phoebe Kaye Fernandez, and the proprietress’ very supportive better half Rogelio Salvane.

Other guests in the well-attended occasion include Salvane’s family and friends, members of the Couples of Christ-Liloan (Cebu) chapter, GT Cosmetics Luzon promo girls, and Msgr. Sindulfo Irarte and Fr. Jonald Concha, who officiated the concelebrated inauguration mass. A busload of GT Cosmetics promodisers from different parts of Luzon also joined the celebration.

GT Cosmetics decided to put up a manufacturing facility in Luzon, which accounts for two-thirds of its nationwide market, to be able to cater to the increasing demand of its proudly-Philippine-made beauty products – both locally and internationally.

Phoebe Kaye Fernandez, ABS-CBN personality who is the official endorser of GT Cosmetics.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing’s main plant in Liloan, Cebu.

“With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said

Salvane, who still has reservations in acknowledging that GT Cosmetics has already carved a niche in the Philippine beauty products industry.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing — that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

“We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon,” Salvane said.

Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies’ report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products — night cream, day cream, sunblock, and toner — are also starting to gain popularity among new and avid users.

All GT Cosmetics products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

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GT Cosmetics Manufacturing is a skin-care products company based in Liloan, Cebu. Since 1994, it has been making good quality soap products – Carrot, Papaya, and Bleaching – which are the company’s bestselling merchandise. Its new line of cosmetic cream products such as the night cream, day cream, sunblock and toner is currently gaining popularity among the youth in the Visayas and Mindanao. GT is among the sought-after brands in the market today as it continues to earn the trust of the skin-care-conscious public.

About prworks

The leading public relations partner in central and southern Philippines, PRWORKS Inc. engages in integrated marketing communications for various clients here and abroad. Based in the centrally located Cebu City, the agency delivers because of its extensive access to the local media, political, business, and IT communities.

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April 3, 2012 • 8:44 pm 1

ABS-CBN talent endorses GT Cosmetics


Phoebe Kay Fernandez

Since it was founded in 1994, GT slowly captured its market mostly through the so-called word of mouth that miraculously made its products among the sought-after brands in the country today.

Now that its products have virtually captured a nationwide market, GT has seen the need — not only to protect its market — but to strengthen it further by having someone credible to endorse its products starting this year.

“To ensure continued patronage of our products, we realized the effectiveness of a celebrity endorser to promote them,” GT owner Engr. Leonora B. Salvane said. “So, our search for an endorser started, but we decided to have a Cebuana because our product is Cebuano-made.”

And that Cebuana endorser is ABS-CBN talent and Visayan indie film actress Phoebe Kaye Fernandez, who is young, vibrant, fair-complexioned, and beautiful inside out.

“For us, Phoebe perfectly fits the bill,” Salvane said. “We know she can help us capture the young audience.” According to Salvane, they also based their choice of Phoebe on GT’s facebook demographics. “Furthermore, Phoebe and her mother both use GT products,” Salvane added.

The 24-year-old entertainment news reporter of ABS-CBN’s TV Patrol Central Visayas graduated magna cum laude in 2008 from the University of San Carlos in Cebu and became a registered nurse the same year. She is also a beauty contestant and finished first runner-up in the 2008 Miss Mandaue pageant.

In 2011, Phoebe was named Best Actress in the Cebu Sinulog Short Film Festival for her role in “Biyahe” and was nominated Best Actress in the Cinema One Film Festival for her portrayal as a psychic in “My Paranormal Romance.”

Phoebe Kaye Fernandez, who formally signed a memorandum of agreement (MOA) with GT Cosmetics on March 30, is not as popular as the celebrities from Manila, but Salvane believes she can deliver the goods for GT.

“Although Phoebe is not popular nationwide, we believe she can be influential in endorsing GT with her great communication skills, her vast experience in public relations, and her charm and charisma,” Salvane said. “We know she will make an effective endorser of our products not just in Cebu, but in the entire Philippine archipelago.”

GT Cosmetics’ bestselling Carrot, Papaya, and Bleaching organic soaps, night and day cosmetic creams, sunblock, and toner have now all become quite popular among the youth and young professionals in Luzon, Visayas, and Mindanao.

All GT products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

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January 20, 2012 • 10:15 am 6

Globe powers Dinagyang 2012 with free WiFi


Dinagyang Festival of Iloilo City

Image via Wikipedia

FRESH from the success of the Sinulog activities, Globe Telecom gears up for the Dinagyang 2012 Festival in Iloilo this weekend, upping the ante by providing free WiFi and providing telecommunication support for the different committees involved in the celebration.

Globe, the official telecommunication outfit for the Dinagyang festivities, has set up WiFi routers at the Freedom Grandstand for the VIPs and judges; at the Iloilo Sports Complex, and at the Sports Complex’s poolside for the National Invitational Swimming Competition.

The Globe free WiFi would run at a speed of up to 3 mbps.

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IMPORTANT ANNOUNCEMENT: Contrary to this earlier announcement that no password is needed, we learned earlier today that the WiFi system technically actually requires a password. But there is no need for registration at any Globe Telecom booth. The passwords are:

 

Poolside:                            dinagyang1

Freedom Grandstand:     aabbccddee

 

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Now being known as the telecommunication of choice in all national festivals, Globe has been making the rounds in Iloilo with bar tours, mall blitzes and on-ground selling of Globe SIM  cards and loads.

The Iloilo Globe bar tours have been a hit with its P20 promo for new subscribers. The discounted SIM card, topped up with P50 load, comes with free, ice-cold beer to celebrate the Dinagyang festivities. For existing subscribers, they only need to load up P50 to get a bottle of beer. Globe has lined up the hottest bars inIloilo for this promo: Langford Place, Hot Shots, B Code, Roadside, Ur Zone, Stuff Ur Face, Tap House, Ven & Ken – all in Paseo de Iloilo, and Smallville Iloilo’s Tuki Bar, Pirates, Mo2, Avenue, and Smallville 21.

Exclusive Globe freebies will also be available in the mall Blitzes and selling Booths along the Dinagyang Festival parade route. Load up P60 and the Globe subscriber will get an Eco bag. For a P200 load, subscriber gets a cool Globe Dinagyang t-shirt and for a P300 load, a Globe umbrella.

Globe is set to do mall blitzes in Gaisano, Marymart, Atrium, Robinsons, and SM City while subscribers could also proceed to the Globe booths at Capitol-Zonta, Lapaz, SM Delgado, Amigo Hotel, and Socorro Drugstore, and along Guanco and Solis Sts. To avail of the exciting and exclusive promos for Dinagyang.

Tattoo, the number one most preferred broadband powered by Globe, will rock Dinagyang with the biggest and coolest party to unveil its latest value for money plans, introduce their newest brand ambassadors and launch the much-talked about “Resistance” campaign.

Tattoo brings the Republiq to Dinagyang with its lineup of master mixers for an ultimate party experience happening on Saturday at the Plaza Mayor, Plazuela de Iloilo.

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January 14, 2012 • 7:42 pm 0

Globe DUO service goes national in 2012


Expands to 49 areas, targets nationwide coverage by 2012

Globe DUO, the breakthrough mobile and landline service in one that allows subscribers to make unlimited calls to landlines and other DUO users with only one phone, one SIM and one billing, has expanded coverage to 49 key areas in the country, staying close to its target of nationwide coverage by end-2012.

The combined mobile and landline service is now available in Iloilo, Misamis Oriental, Ilocos Norte, Albay, Cagayan, Camarines Norte, Camarines Sur, Davao del Norte, Davao Oriental, Nueva Ecija, Tarlac, Aklan, Biliran, Compostela Valley, La Union, Occidental Mindoro, Saranggani and Sorsogon.

Globe DUO has also strengthened its coverage in Metro Manila, Cebu, Cavite, Bulacan, Laguna, Pangasinan, Negros Oriental, Leyte, Antique, South Cotabato, rizal, Bohol, Negros Occidental, Capiz, Batangas, Quezon, Northern Samar, Davao del Sur, Pampanga, Isabela, Ilocos Sur, Zambales, Nueva Vizcaya, Palawan, Marinduque, Oriental Mindoro, Southern Leyte, Eastern Samar, Western Samar, North Cotabato and Sultan Kudarat.

The old Globe corporate logo.

Globe is the first to offer unlimited calls to landline through Globe DUO in April 2009. Further strengthening the service, Globe subsequently launched Globe SUPERDUO, which allows subscribers to make unlimited calls to all local exchange landlines and all Globe DUO, Globelines as well as Globe and TM mobile phones nationwide. Globe DUO was named as a finalist in the Best Mobile Service Category in the 2010 Mobile Excellence Awards.

“Globe DUO is an innovative service that has dramatically changed the way people communicate by providing subscribers with a more convenient and more affordable calling service. Globe is extremely proud to say that as Globe DUO expands to more areas nationwide, we are able to bridge more people and provide them with better value services,” said Peter Bithos, Globe Senior Advisor for Consumer Business, “Globe DUO has also effectively helped small and medium enterprises to grow and become more productive partners towards nation-building. And as we continually beef-up our network capacity, we also look forward to increasing coverage for both Globe DUO and Globe SUPERDUO across the Philippines.”

“Globe DUO is a testament of the company’s commitment to continuously provide our customers with the most affordable and most convenient ways of communication using only the latest wireless services. With Globe DUO, a subscriber enjoys the world’s first fully convergent solution that works across both fixed and mobile networks, using only one SIM, one phone and one billing statement,” he adds.

Globe DUO/MY DUO allows subscribers to make unlimited calls to any Globe DUO or MYDUO number, Globelines nationwide and local area landlines for P450 for 30 days. For Prepaid users, Globe DUO is available at P350 for 14 days. To register, prepaid subscribers may text DUO <area> 450 to 8888 while postpaid subscribers can text MYDUO <area> ON to 8888.

On the other hand, SUPERDUO, which is a combination of Globe DUO plus unlimited calls to Globe and TM mobile numbers, is available at P599 a month. Text SUPERDUO <area> 599 to 8888 for prepaid and MYSUPERDUO <area> ON to 8888 for postpaid. To get the complete list of DUO coverage areas, text MYDUO AREA to 8888.

You may also register through the newest and easiest self-service menu of Globe by simply dialling *143#.

To know more about Globe DUO and SUPERDUO, visit www.globe.com.ph.

FOR MORE INFORMATION, PLEASE CONTACT:

Yoly C. Crisanto
Head, Corporate Communications
Globe Telecom
Tel. No. 730 2627
Fax no. 739 3075
E-mail: globe.corpcomm@gmail.com

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January 4, 2012 • 10:57 pm 4

Nokia dual-SIM units: high-tech yet affordable, practical


Nokia C2-03

Many Filipinos are practical in our preference for cell phones. We prefer the most high tech units but useful in our everyday lives and within our budget.

Thanks to Nokia for providing us precisely with several dual-SIM phones with modern designs and full of practical features that help us to be always connected. Phones with dual-SIM standby capability allow us to use two mobile phone accounts from different telecom companies using just one device. Isn’t that great!

If you have many friends using different mobile network operators, you’ll like the Nokia C2-00. With the Easy Swap, you can now change SIM cards with the phone still on. Just open the SIM card slot at the side and change SIM cards. It can even remember five different SIM cards that you can personalize.

Better yet, the Nokia C2-00 gives you fast internet access for your personal e-mails. It also has a built-in camera and media support up to 32 GB.

For Pinoys who like sounds, you’ll definitely like Nokia X1-01, a stylish dual SIM phone with an MP3 Player and a battery for lengthy calls and listening to music up to 36 hours. You can always play your favorite music using the Mp3 music player dedicated keys, tinker with the playlist based on what you want, and play it loud with the loudspeaker.

But if you prefer simple and hassle free communication, try the Nokia 101. This classic Nokia dual-SIM phone means more conversations and listening to lively music. Use the Nokia Speaker MD-11 in your Nokia 101 for a delightful entertainment experience.

Fashionistas, on the other hand, should find the Nokia C2-03 great. This is a Touch and Type dual SIM phone with a slide feature. use the keypad for creating documents and email and touch the screen for browsing for music or navigating your phone.

The Nokia C2-03 also has the Easy Swap feature like Nokia C2-00. You can personalize five different SIM cards and give each a different name, including ring tones.

Aside from these great features of different Nokia dual-SIM phones, you are assured of warranty and after-sales support ng Nokia. You can easily bring your concerns regarding your mobile phones to any Nokia Care Center in the whole Philippine archipelago.

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About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com.ph.

Media Enquiries:

Nokia
Nikka Abes
Corporate Communications Manager
Tel. + 63917 8590783
Email: nikka.abes@nokia.com

Fuentes Manila
Tina Cabanayan
Tel. 893-9355 / 892-6184 / + 63917 7934362
Email: tinacabanayan@fuentesmanila.com

PRworks Inc.
Doris Mongaya
Tel. 032-4169159 / 09167639463
Email: prworks2003@gmail.com

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January 2, 2012 • 12:50 am 5

Public Relations in southern Philippines this 2012 (d)


Impact of the 2013 elections.

The post on Miss Universe runner up Chamcey Supsup and businessman-politician Glenn Soco of One Cebu was one of the most viewed so far in politika2013.wordpress.com.

A huge portion of the broad social media community is involved in advocacy and sharing of politically-related news and views. In the same manner, government starting with President Noynoy Aquino and a growing number of political personalities are also actively engaging social media.

PRworks, for instance, has decided to join the political conversations last October 2011 in anticipation of the increase in traffic for politically-relevant blogs. The agency has encouraged and supported our networks of writers and bloggers to join politika2013.wordpress.com which is designed broadcast views from the Philippine south.

Consider also the impact on Philippine politics of extensive use and success of engaging social media in political mobilizations abroad like the 2011 Arab Spring  and Occupy movement. Then there is the 2012  presidential elections in the United States. Facebook and Twitter users would more likely participate in offline political meetings. Online sharing is leading to offline engagement.

Politicians interested in running for national and local public offices during the 2013 midterm elections would be stupid to ignore the importance and power of engaging social media communities. Already, several Facebook accounts and pages of known politicians. Some have also gone into putting up blogs and even Twitter accounts.

This means spreading political campaign budgets to include publicity through social media. Those who refuse to do so for various reasons would find their campaigns overtaken by social media-savvy politicians. Because the central offices of national candidates are based in Metro Manila, politicians would need public relations assistance to engage traditional and social media in southern Philippines.

Understanding and insights into how social media can help a particular political campaign vary however. Professional public relations practitioners could help in crafting an integrated political marketing campaign.

While the corporate world needs to deal with the faster spread of bad news – a situation that bred more crisis communicators, politicians running for elective positions face active competition that (it is safe to assume) engages in demolition tactics. Politicians need to learn fast in controlling social media conversations.

Role of public relations will grow further.

As the corporate world, the political community and stakeholders, and traditional media organizations in the Philippines engage social media to reach the public, the value of proactive and reactive public relations grows with it. Our experience as PR partners in the Visayas and Mindanao for Globe Telecom and Nokia Philippines has made us realize and take advantage of new ways to communicate using emerging technologies.

Public relations agencies like PRworks will have to compete with advertising and SEO companies that pay for placement however. PR primarily focuses on building earned hits and communities of followers.

We, in PRworks, are doing this by engaging traditional and social media in online and offline activities and networks. Aside from helping Cebu and Visayas bloggers organize their events, for instance, the agency initiated the formation of the Media Information Network for Nutrition and Development (MIND) 7 with the National Nutrition Council (NNC) in Central Visayas. We also moved to form the Tourism and Heritage Information Network (THINK) 7 together with the Department of Tourism (DOT) also in Central Visayas.

Still, the pace at which information moves in all directions is a continuing challenge. We are dealing with an ever changing traditional and social media world. This means the continuing challenge for building brands and reputations, helping clients face crisis situations proactively, and engaging communities in southern Philippines online and offline. Back

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January 1, 2012 • 9:48 pm 5

Public Relations in southern Philippines this 2012 (c)


Cebu City Mayor Mike Rama (center) poses with Miss Earth 2011 candidates and Charlyn Macaraeg, image model of GT Cosmetics, during the second Visayas Blogging Summit held in Cebu City. Charlyn was promoting GT & Me, the Facebook community of GT Cosmetics. PRworks helped organize the event.

Emerging social media communities.

Since the first Filipino bloggers began writing online at the turn of the century, their numbers and significance have grown as the years passed. In 2010, Visayas and Mindanao bloggers have separately organized blogging summits and awards for several years now. Globe Telecom, Nokia Philippines, and the Ramon Aboitiz Foundation Inc. (RAFI) have found engaging an increasing number of bloggers effective in promoting products, services and advocacy online and offline.

Meanwhile, Facebook communities have likewise grown around places to several hundreds of thousand members like ‘I love Cebu.’ Groups such as “Barkadahan Tsika Tsika Cebu” have reached over 20,000 members. More locally-based SMEs have begun engaging these online communities for promoting products and services. GT Cosmetics has gone the route of creating GT & Me – a Facebook community that celebrates “Gandang Tunay” or true beauty.

The growth of social media communities is abetted through active engagement by traditional print, radio, and television media outlets.

The power of these social media communities was seen in how fast the spread of information about the tragedy wrought by typhoon Sendong in Northern Mindanao and the mobilization of resources to help the victims. Thus aside from the traditional media, top Philippine corporations like Globe Telecom posted advisories about its relief efforts through social media.

Come 2012, PRworks anticipates that public relations will continued to be defined by developments in social media. Social media will grow as the information-dissemination avenue for both top corporations and SMEs in southern Philippines. Read part D. Back

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January 1, 2012 • 9:36 pm 6

Public Relations in southern Philippines this 2012 (b)


Doris Mongaya, managing director of PRworks Inc., poses with Superbalita columnists Bobby Nalzaro (left) and Ruphil Bañoc (right). Bobby is also a columnist of Sun.Star Cebu, a top rated commentator of dySS, and news anchor of GMA 7. Ruphil, on the other hand, is the station manager of dyHP and news anchor of TV 5.

Sun.Star publisher Sonny Garcia and Editor-in-Chief Pachico A. Seares published the first Cebuano-language daily in1994 that primarily catered to the B-C-D market in Cebu and neighboring provinces. The Freeman, Sun.Star’s main competitor in Cebu at the time, countered with the emergence of Banat News.

Both Cebuano-language dailies grew fast and in a few years have overtaken the circulation of its sister publications. In the late 90s, the Sun.Star management exerted efforts in duplicating the success of Superbalita in several urban centers in the Visayas and Mindanao. Today, the Superbalita in Cagayan de Oro and Davao Cities have bigger circulations than their sister English dailies.

Industry insiders attribute this rapid growth to the tabloid format, the use of the local language, and cheaper cost for readers. The Cebuano dailies became the print medium to reach out to the grassroots market.

However, while these Cebuano-language newspapers targeted the B-C-D market, a growing segment of the AB market in Vis-Min urban centers and surrounding rural communities are now reading the Cebuano dailies primarily at the expense of their English counterparts.

We expect this trend to further gain momentum in 2012. Brands (and hence public relations) that target the A-B market in central and southern Philippines cannot anymore ignore the growing A-B audience of Cebuano-language newspapers.Read Part C  Back

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