PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

More Super Fun Sinulog with Globe photos

Aside from the Globe Tattoo party at The Penthouse and The Terraces, Globe Telecom likewise added more fun during the Sinulog in party venues all over Metro Cebu like Popeye, MO2, and Mango Square.


Filed under: Events, Globe Telecom News, Party, , , , , , , ,

Globe partners with Cebu media for Sinulog 2012

Globe Telecom partners with Y101 to bring a Super Fun Sinulog.

Globe Telecom joins forces with the Sinulog Foundation and the local media in Cebu to help them in their coverage of the world-famous Sinulog Festival. Globe provided high-speed broadband connectivity and Wireless Fidelity (WiFi) connections at the Sinulog Media Center, located along Abellana Street in downtown Cebu.

The internet connection allowed hundreds of journalists covering the Sinulog Festival to easily send their stories and photos to their respective media organizations.

Globe Telecom Visayas Legal Dept. chief Atty. Mac Gordon entertains members of the Cebu media led by Bobby Nalzaro of GMA 7 and Sun.Star Cebu at the 'Super Fun Sinulog with Globe' Media Center.

Aside from internet connectivity, Globe also gave special freebies and perks for subscribers who purchased prepaid load and SIM cards for the duration of the festival, such as free umbrellas, keychains and Henna tattoos. The company’s flagship broadband brand, Tattoo, also hosted the most glamorous parties during the Sinulog Festival, held at The Loft and Penthouse, Cebu’s hottest nightspots, which was capped by a grand party at the Ayala Center Cebu.

Globe Telecom CEO Ernest Cu and Corporate Communications head Yoly Crisanto just disembark from a helicopter on a tour of the Grand Sinulog Parade in Cebu City.

The Sinulog crowd at the Fuente Osmena area.

Filed under: Events, Globe Telecom News, News, Tourism, , , , , , , , ,

Globe powers Dinagyang 2012 with free WiFi

Dinagyang Festival of Iloilo City

Image via Wikipedia

FRESH from the success of the Sinulog activities, Globe Telecom gears up for the Dinagyang 2012 Festival in Iloilo this weekend, upping the ante by providing free WiFi and providing telecommunication support for the different committees involved in the celebration.

Globe, the official telecommunication outfit for the Dinagyang festivities, has set up WiFi routers at the Freedom Grandstand for the VIPs and judges; at the Iloilo Sports Complex, and at the Sports Complex’s poolside for the National Invitational Swimming Competition.

The Globe free WiFi would run at a speed of up to 3 mbps.


IMPORTANT ANNOUNCEMENT: Contrary to this earlier announcement that no password is needed, we learned earlier today that the WiFi system technically actually requires a password. But there is no need for registration at any Globe Telecom booth. The passwords are:


Poolside:                            dinagyang1

Freedom Grandstand:     aabbccddee



Now being known as the telecommunication of choice in all national festivals, Globe has been making the rounds in Iloilo with bar tours, mall blitzes and on-ground selling of Globe SIM  cards and loads.

The Iloilo Globe bar tours have been a hit with its P20 promo for new subscribers. The discounted SIM card, topped up with P50 load, comes with free, ice-cold beer to celebrate the Dinagyang festivities. For existing subscribers, they only need to load up P50 to get a bottle of beer. Globe has lined up the hottest bars inIloilo for this promo: Langford Place, Hot Shots, B Code, Roadside, Ur Zone, Stuff Ur Face, Tap House, Ven & Ken – all in Paseo de Iloilo, and Smallville Iloilo’s Tuki Bar, Pirates, Mo2, Avenue, and Smallville 21.

Exclusive Globe freebies will also be available in the mall Blitzes and selling Booths along the Dinagyang Festival parade route. Load up P60 and the Globe subscriber will get an Eco bag. For a P200 load, subscriber gets a cool Globe Dinagyang t-shirt and for a P300 load, a Globe umbrella.

Globe is set to do mall blitzes in Gaisano, Marymart, Atrium, Robinsons, and SM City while subscribers could also proceed to the Globe booths at Capitol-Zonta, Lapaz, SM Delgado, Amigo Hotel, and Socorro Drugstore, and along Guanco and Solis Sts. To avail of the exciting and exclusive promos for Dinagyang.

Tattoo, the number one most preferred broadband powered by Globe, will rock Dinagyang with the biggest and coolest party to unveil its latest value for money plans, introduce their newest brand ambassadors and launch the much-talked about “Resistance” campaign.

Tattoo brings the Republiq to Dinagyang with its lineup of master mixers for an ultimate party experience happening on Saturday at the Plaza Mayor, Plazuela de Iloilo.

Filed under: Globe Telecom News, , , , , , , , ,

Super Fun Sinulog with Globe; Chance to win FREE load & Tattoo MyFi!


Have your fun pictures taken at the Super Fun Sinulog with Globe Photo Wall at Fuente Osmeña on Sinulog Sunday.

That’s today, guys!

Tag 50 friends when your photo is uploaded at and get FREE P100 load from Globe Telecom. Get the most LIKES for your photo and win a FREE Tattoo MyFi.

Just don’t forget to register your name, cell number, and email address. We will inform you immediately when we upload your great pics!

The Tattoo MyFi is such a great gadget for going out and enjoying the Sinulog yet staying connected with and updating your friends.

Wow! This definitely spells “Super Fun Sinulog with Globe.”

We will be posting your photo wall pics here and at later today. Cheers!

For a glimpse of what’s happening this morning, we’re sharing here one of blogger Miong’s pics:




Filed under: Events, Globe Telecom News, PRWORKS Updates, Tourism, , , , , ,

Idol si ‘Sinulog idol’

Ronna Jenn Lofranco

WE avoided the thick crowd and the rains last January 12, 2012. Thus, we missed the Sinulog Idol 2012 finals. Fortunately, thanks to Sun.Star Cebu and the Sun.Star Exchange desk, we now have the chance to view the winning performance of Ronna Jenn Lofranco, the Sinulog Idol 2012.

Check this out:

This winning performance of Ronna Jenn Lofranco, a third year student of the University of San Jose Recoletos, bagged her the title ‘Sinulog Idol 2012,’ a trophy, and P15,000 cash prize.

According to Sun.Star Cebu’s report:

“Danielle May Ozaraga, a 14-year-old high school student from Looc, Danao City, was named Sinulog Idol first runner-up, while Mark Vincent Sevilla, 19, of Talisay City, finished second runner-up.

Ozaraga and Sevilla received P10,000 and P7,500, respectively.

The three made it to the finale after surviving a six-day elimination phase. Of the 12 original contestants, six made it to Thursday’s grand finals.

English: Sinulog 2010, Cebu City

Image via Wikipedia

The six finalists, in the first round of Thursday night’s competition, performed songs that each of them finds special. Three, however, were eliminated and the remaining top three – Lofranco, Ozaraga and Sevilla – competed for the final category dubbed “Time of My Life”, which highlights songs that gave the finalists inspiration.

One of the six grand finalists, JemKeziah Keren Felicilda, 16, of Mandaue City, won the Sinulog Idol 2012 Texter’s Choice award after garnering 4,560 votes. The special award was given by Globe Telecom.

Judging the performances Thursday were Jay Unchuan, vocal coach and branch manager of the Center for Pop-Cebu; Apple Abarquez, a Pinoy Dream Academy scholar; Mark Ryan Borinaga, a Cebu journalist.”

According to Cleofe C. Albiso, Central Visayas trade marketing manager of Globe Telecom, TM has been supporting the Sinulog Idol Search for three years now in partnership with the Cebu City Government, the Sinulog Foundation Inc., Center for Pop Music Philippines, and Soundtraxx Production Studio.

The search involved seven consecutive nights of rigorous elimination for the most versatile singer. The finalists were made to perform in different genre per night from Boradway, pop, Original Pilipino Music (OPM), Visayan hits, and inspirational selections.

Those who joined the grand finals will be trained by Cebu Center for Pop Music Philippines and ultimate vocal coach of the province – Jay Unchuan.

Albiso said:

True to Touch Mobile’s thrust of engaging the Cebuano consumers via the Sinulog 2012 Celebration and providing them with additional benefits in the form of value for money tariff like the AstigCombo 10 where a subscriber can avail of 50 sms to All Networks plus 10 minutes of calls to Globe and TM.  This year’s support is highlighted by the provision of the text voting facility and merch collaterals support, which were mounted in the different barangays and schools represented by the finalists.”

Check out the following photos to give you a glimpse of the show:

Filed under: Globe Telecom News, News, Tourism, , , , , , , , ,

Public Relations in southern Philippines this 2012 (d)

Impact of the 2013 elections.

The post on Miss Universe runner up Chamcey Supsup and businessman-politician Glenn Soco of One Cebu was one of the most viewed so far in

A huge portion of the broad social media community is involved in advocacy and sharing of politically-related news and views. In the same manner, government starting with President Noynoy Aquino and a growing number of political personalities are also actively engaging social media.

PRworks, for instance, has decided to join the political conversations last October 2011 in anticipation of the increase in traffic for politically-relevant blogs. The agency has encouraged and supported our networks of writers and bloggers to join which is designed broadcast views from the Philippine south.

Consider also the impact on Philippine politics of extensive use and success of engaging social media in political mobilizations abroad like the 2011 Arab Spring  and Occupy movement. Then there is the 2012  presidential elections in the United States. Facebook and Twitter users would more likely participate in offline political meetings. Online sharing is leading to offline engagement.

Politicians interested in running for national and local public offices during the 2013 midterm elections would be stupid to ignore the importance and power of engaging social media communities. Already, several Facebook accounts and pages of known politicians. Some have also gone into putting up blogs and even Twitter accounts.

This means spreading political campaign budgets to include publicity through social media. Those who refuse to do so for various reasons would find their campaigns overtaken by social media-savvy politicians. Because the central offices of national candidates are based in Metro Manila, politicians would need public relations assistance to engage traditional and social media in southern Philippines.

Understanding and insights into how social media can help a particular political campaign vary however. Professional public relations practitioners could help in crafting an integrated political marketing campaign.

While the corporate world needs to deal with the faster spread of bad news – a situation that bred more crisis communicators, politicians running for elective positions face active competition that (it is safe to assume) engages in demolition tactics. Politicians need to learn fast in controlling social media conversations.

Role of public relations will grow further.

As the corporate world, the political community and stakeholders, and traditional media organizations in the Philippines engage social media to reach the public, the value of proactive and reactive public relations grows with it. Our experience as PR partners in the Visayas and Mindanao for Globe Telecom and Nokia Philippines has made us realize and take advantage of new ways to communicate using emerging technologies.

Public relations agencies like PRworks will have to compete with advertising and SEO companies that pay for placement however. PR primarily focuses on building earned hits and communities of followers.

We, in PRworks, are doing this by engaging traditional and social media in online and offline activities and networks. Aside from helping Cebu and Visayas bloggers organize their events, for instance, the agency initiated the formation of the Media Information Network for Nutrition and Development (MIND) 7 with the National Nutrition Council (NNC) in Central Visayas. We also moved to form the Tourism and Heritage Information Network (THINK) 7 together with the Department of Tourism (DOT) also in Central Visayas.

Still, the pace at which information moves in all directions is a continuing challenge. We are dealing with an ever changing traditional and social media world. This means the continuing challenge for building brands and reputations, helping clients face crisis situations proactively, and engaging communities in southern Philippines online and offline. Back


Learn more about PRworks:

Related articles

Filed under: Blogs, PRWORKS Updates, Public Relations, Views, , , , , , , , , , , ,

Public Relations in southern Philippines this 2012 (c)

Cebu City Mayor Mike Rama (center) poses with Miss Earth 2011 candidates and Charlyn Macaraeg, image model of GT Cosmetics, during the second Visayas Blogging Summit held in Cebu City. Charlyn was promoting GT & Me, the Facebook community of GT Cosmetics. PRworks helped organize the event.

Emerging social media communities.

Since the first Filipino bloggers began writing online at the turn of the century, their numbers and significance have grown as the years passed. In 2010, Visayas and Mindanao bloggers have separately organized blogging summits and awards for several years now. Globe Telecom, Nokia Philippines, and the Ramon Aboitiz Foundation Inc. (RAFI) have found engaging an increasing number of bloggers effective in promoting products, services and advocacy online and offline.

Meanwhile, Facebook communities have likewise grown around places to several hundreds of thousand members like ‘I love Cebu.’ Groups such as “Barkadahan Tsika Tsika Cebu” have reached over 20,000 members. More locally-based SMEs have begun engaging these online communities for promoting products and services. GT Cosmetics has gone the route of creating GT & Me – a Facebook community that celebrates “Gandang Tunay” or true beauty.

The growth of social media communities is abetted through active engagement by traditional print, radio, and television media outlets.

The power of these social media communities was seen in how fast the spread of information about the tragedy wrought by typhoon Sendong in Northern Mindanao and the mobilization of resources to help the victims. Thus aside from the traditional media, top Philippine corporations like Globe Telecom posted advisories about its relief efforts through social media.

Come 2012, PRworks anticipates that public relations will continued to be defined by developments in social media. Social media will grow as the information-dissemination avenue for both top corporations and SMEs in southern Philippines. Read part D. Back


Learn more about PRworks:

Related articles

Filed under: PRWORKS Updates, Public Relations, Views, , , , , , , , , ,

Public Relations in southern Philippines this 2012 (a)

Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations.

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and SPC Power Corp. (SPC), the Cebu International Convention Center (CICC), the National Nutrition Council (NNC) 7, and the Department of Tourism (DOT) 7.

As we approach the end of 2011, we begin looking into the year ahead. And we ask, what’s in store for public relations work in central and southern Philippines for 2012?

Increasing market share of online news media.

English-language community papers will increasingly feel the pressure of the increasing market share of online news media.

A growing segment of urban and provincial population is going online and spending more time in social media especially Facebook through the years. They are learning the habit of accessing news, not by buying anymore their favorite English dailies. More often, they now merely click on news shared by friends, go to search engines like Google, Yahoo, and Bing for more related information, or enter the online versions of their favorite community paper.

This trend has led to the emergence and growing audience of online versions of practically all community papers in major Vis-Min urban centers. This also paved the way for the rise of online news and opinion blogs and the shift of local news syndicates like Minda News to being online publications. The forward looking management of Sun.Star network of community publications has closed weak publication affiliates in the cities of Ilo-ilo, Zamboanga, and General Santos and shifted news coverage to the online Sun.Star news exchange (Sunnex).

This means the community papers will be using only the best stories – and that includes press releases and news pitches – especially with the more intense competition and declining news space. For PRworks, this means adhering to its belief that the best PR uplifts lives. Read Part B


Learn more about PRworks:

Related articles

Filed under: Blogs, PRWORKS Updates, Public Relations, Views, , , , , , , , , , , , , , ,

Happy New Year!

Let’s Pray for Sendong Victims!

Photo from

Click to know her and other GT Cosmetics online models and discover why they posses great skin ...

Our Strategic Location

Click image to know more ....

We are a proud member!

Know the Province of Cebu

Blog Stats

  • 157,707 hits
%d bloggers like this: