PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

Helping Sendong survivors this Christmas

Celebrating Christmas means sharing our love, the blessings we received this year, and our prayers not just for our loved ones and friends. Celebrating Christmas is giving to those who need our love, the blessings we received this year, and our prayers most.

This Christmas season, those who need these most are not only our poor neighbors. They include the thousands affected and who survived the wrath of typhoon Sendong (Washi) in southern Philippines.

It is heartwarming to know that Filipinos have responded overwhelmingly to calls for help and prayers. The tragedy that killed over a thousand and rendered homeless thousands more has brought out the best in us as a people.

Here in Cebu, reporters belonging to the Cebu Federation of Beat Reporters (CFBJ) used Christmas parties to raise funds for Sendong victims. CFBJ President Elias Baquero said two Cebu reporters — who will cover Gov. Gwen Garcia’s trip to Cagayan de Oro next week — plan to personally turnover the funds to their media counterparts.

PRworks Inc., in our little way to help, is now gathering aid from friends and clients to address the particular needs of journalists and bloggers affected by typhoon Sendong. (Please read related story)


Filed under: Advocacy, Events, Links, News, PRWORKS Updates, Uncategorized, , , , , , , , , , ,

Globe, PLDT interconnect in Zamboanga City (10/17/11 ROMY ELUSFA Business Mirror)

ZAMBOANGA CITY—Mayor Celso Lobregat welcomed the interconnection services between Globe and the Philippine Long Distance Telephone Co. (PLDT) here, saying it would help usher development in the city.

At an early morning meeting today with Globe officials from Manila and all over Mindanao, Lobregat, as a gesture of support for the interconnection between the two telecommunications giants in the country, bared he was inviting representatives of government line agencies to attend the ceremonial launching of the interconnection Tuesday.

From the meeting with Lobregat at the mayor’s office, Froilan Castelo, head for Corporate and Legal Services Group of Globe, said that “Zamboanga is touted to become one of Mindanao‘s biggest economic hubs with its robust ICT infrastructure.”

“After launching our Worldwide Interoperability for Microwave Access (WiMax) network in 2009 comes the successful rollout of an interconnected Globe and PLDT network. This is very timely for the city with its vision to provide and attract more business opportunities that will spur continued growth,” said Castelo.

Thanking the National Telecommunications Office [NTC] for its decision to push on the interconnection, Lobregat said he was expecting that the NTC decision would help “boost the growing information and communications technology [ICT] industry in the city.”

The interconnection was a product of a five-year negotiation that culminated with the NTC board’s order for both telecommunications giants to immediately implement the interconnection to maximize their respective services to the communities.

NTC Commissioner Gamaliel Cordoba said that “the regulatory body expects the immediate implementation of local interconnection services between Globe and PLDT to provide subscribers and business establishments with quality and more affordable telecommunication services.”

This year, the NTC paved the way to complete the interconnection between Globe and PLDT in Pampanga, Bulacan, and Zamboanga, with four more areas up for full activation before the year ends. With the completion of local interconnection, residents and business establishments, regardless of subscription, can enjoy calling each other without having to pay long-distance charges or being charged with toll rates.

Castelo said that “Globe is happy to have been part of this milestone for the people of Zamboanga. Rest assured that Globe will always be at forefront of public service and will continue to work closely with NTC and the local government units to fast track implementation of interconnection services in more areas nationwide.”

Since last April, Globe, Bayan Telecommunications and Digitel Telecommunications Philippines have been 100-percent interconnected in all areas of common presence and operations nationwide.


Source: Globe, PLDT interconnect in Zamboanga City (BUSINESS MIRROR)

Filed under: Globe Telecom News, Links, News

Nutrition Advocacy by Cebu bloggers

Click to view our National Nutrition Month 2011 photo gallery

CEBU-based bloggers have shown nutrition consciousness by helping spread the word about nutrition and breastfeeding as the Philippines celebrate National Nutrition Month 2011.

Cebu MD, a blog for Cebu physicians, wrote:

“… Unfortunately, some mothers make many excuses and others even give artificial drinks before 4 months. When I was still a medical technologist, I even saw an infant being given coffee. They probably do not know that if a baby stops suckling from a breast, that breast stops making milk which could explain why some mothers claim they are not producing milk and make it a reason why they stop breastfeeding their babies ….”

Vernon Go’s Event Geek blog helped announce in  Cebu’s online world the National Nutrition Month 2011 celebration last July 1, 2011.

Mega Philippines wrote that “Moms are heroes this Nutrition Month 2011.”

The Breaking Story Health Blog and Lic Wiki focused on Mandaue City’s decision to require companies to set up breastfeeding rooms. This development – the National Nutrition Council, Mandaue City Hall, and the Mandaue Chamber of Commerce and Industry signed a MOA during the National Nutrition Month 2011 launch at SM City Cebu – likewise earned the enthusiastic attention of the blog Breastfeeding Pinay.

Jayceeblabs, on the other hand, highlighted the formation of MIND 7 or the Media Information Network for Nutrition and Development which helped in organizing the National Nutrition Month 2011 celebration.

PRworks Online, the blog of the preferred PR agency in the Visayas and Mindanao, has been instrumental in the formation of MIND 7 in coordination with the National Nutrition Council (NNC) 7.

Filed under: Advocacy, Events, Links, , , , , , , , ,

Russia Day 2011

'Russian' girls wearing traditional Russian folk dresses greet guests during the Russian Day celebration in Cebu. (Photo by boywitty at

It was the Russia Day Celebration. The 35th Year Anniversary of celebrating the Philippine-Russian relations. With the collaboration of Consul Armi Lopez Garcia, Philippine-Russian Business Assembly, Russian Ambassador Nikolay Kudashev and the Province of Cebu and PR Works Cebu, a press conference, photo exhibit and a small cocktail party were held at the Waterfront Cebu City Hotel and Casino.

Click here to read the rest of the entry. 

Here is links to a report about the event in Cebu newspapers: Cebu to be top destination for Russian tourists 





Filed under: Events, Links, News, , , , , , ,

Bosconian Big Biker Leads SJB Relic Convoy


John Yu, a member of the Cebu Chapter of the Bosconian International Chamber of Commerce (BICC), is the head marshall of the SJB pilgrimage convoy. (Photo by Bino Guererro of PRworks Inc.)

Bosconian John Yu earlier offered his resort at Santander, Cebu, as resting place for devotees who welcomed the relic of Saint John Bosco when it arrived from Dumaguete City in Bato, Samboan, Cebu at dawn on December 12, 2010. As head marshall, he was instrumental in maintaining order as the convoy motored all the way to Cebu city and in the early arrival of the relic at  Punta Princesa, Cebu City.

While John Yu was quite visible, other members of the Bosconian International Chamber of Commerce (BICC) like chapter president Rene Echavez, secretary Ludwig Federigan, PRO Anol Mongaya, director Joubert Roma, Mayor Edsel Galeos, and the rest of the officers and member were active behind the scenes.


Mayor Edsel Galeos is an active member of the Bosconian International Chamber of Commerce (BICC) Cebu Chapter. (Photo by Bino Guerrero of PRworks Inc.)

Filed under: Events, Links, News, Projects in Progress, , , , , , , , , , , ,

Saint John Bosco relic arrives in Cebu

A PRworks team lead by Bino Guerrero assisted photo-journalist Sammy Yncierto of Cebu Daily News and Angeli of the blog “Adventurouslei” in covering the arrival of the relic of Saint John Bosco in Bato, Samboan, Cebu.

We also committed ourselves to make a pilgrimage commemorative book that we intend to turnover to the Salesians of Don Bosco-Philippine South Province on the feast of Mary Help of Christians on February 24, 2011.

We urge devotees and the general public to contribute their photos on the Negros-Cebu leg of the pilgrimage and be part of this great commemorative book. Simply click on this link to the Facebook page “Saint John Bosco relic pilgrimage (Negros-Cebu) Photos, “Like” the page, and share your photos of the pilgrimage. The best 10 photos and the 10 photos with most “likes” will be used in the book. The distinguished photographers will get a FREE copy.

Filed under: Events, Links, News, , , , , , , , , , , , , ,

Pictures from Bacolod – SJB relic pilgrimage


Arrival at the Bacolod airport and at the Bacolod Cathedral. From Fr. Lan Guiao's photos. Click these to view more photos at our Facebook page.

Bacolod Welcomes Relic. This photo was taken at the Bacolod Cathedral and sent to us by Bro. Ed Villordon SDB

This is the first photo sent to us about the relic of Saint John Bosco after it arrived at the Bacolod Cathedral this morning (December 5, 2010). The relic has officially arrived in the Philippines.

We urge those who have taken photos of the relic at various locations including interesting crowd shots to post it in a Facebook page we put up so you will have the chance to be part of the commemorative book and also get a free copy. Click this link for more information.

Filed under: Events, Links, News, , , , , ,

More info on the pilgrimage of St. John Bosco’s relic

The following are links to related articles about the current pilgrimage of the relic of St. John Bosco in Asia:

Saint’s relic arrives in Cebu today

St. John Bosco relic expected today

Don Bosco relic to arrive in Dumaguete

Don Bosco relics draw Christians, others

St John Bosco’s Relics Will Tour Asia for one year

Pilgrim relic of Don Bosco visits RP


Filed under: Links, News, , , , , , , , , ,

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