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ABS-CBN talent endorses GT Cosmetics


Phoebe Kay Fernandez

Since it was founded in 1994, GT slowly captured its market mostly through the so-called word of mouth that miraculously made its products among the sought-after brands in the country today.

Now that its products have virtually captured a nationwide market, GT has seen the need — not only to protect its market — but to strengthen it further by having someone credible to endorse its products starting this year.

“To ensure continued patronage of our products, we realized the effectiveness of a celebrity endorser to promote them,” GT owner Engr. Leonora B. Salvane said. “So, our search for an endorser started, but we decided to have a Cebuana because our product is Cebuano-made.”

And that Cebuana endorser is ABS-CBN talent and Visayan indie film actress Phoebe Kaye Fernandez, who is young, vibrant, fair-complexioned, and beautiful inside out.

“For us, Phoebe perfectly fits the bill,” Salvane said. “We know she can help us capture the young audience.” According to Salvane, they also based their choice of Phoebe on GT’s facebook demographics. “Furthermore, Phoebe and her mother both use GT products,” Salvane added.

The 24-year-old entertainment news reporter of ABS-CBN’s TV Patrol Central Visayas graduated magna cum laude in 2008 from the University of San Carlos in Cebu and became a registered nurse the same year. She is also a beauty contestant and finished first runner-up in the 2008 Miss Mandaue pageant.

In 2011, Phoebe was named Best Actress in the Cebu Sinulog Short Film Festival for her role in “Biyahe” and was nominated Best Actress in the Cinema One Film Festival for her portrayal as a psychic in “My Paranormal Romance.”

Phoebe Kaye Fernandez, who formally signed a memorandum of agreement (MOA) with GT Cosmetics on March 30, is not as popular as the celebrities from Manila, but Salvane believes she can deliver the goods for GT.

“Although Phoebe is not popular nationwide, we believe she can be influential in endorsing GT with her great communication skills, her vast experience in public relations, and her charm and charisma,” Salvane said. “We know she will make an effective endorser of our products not just in Cebu, but in the entire Philippine archipelago.”

GT Cosmetics’ bestselling Carrot, Papaya, and Bleaching organic soaps, night and day cosmetic creams, sunblock, and toner have now all become quite popular among the youth and young professionals in Luzon, Visayas, and Mindanao.

All GT products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

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Super Fun Sinulog with Globe; Chance to win FREE load & Tattoo MyFi!


 

Have your fun pictures taken at the Super Fun Sinulog with Globe Photo Wall at Fuente Osmeña on Sinulog Sunday.

That’s today, guys!

Tag 50 friends when your photo is uploaded at www.facebook.com/globeph and get FREE P100 load from Globe Telecom. Get the most LIKES for your photo and win a FREE Tattoo MyFi.

Just don’t forget to register your name, cell number, and email address. We will inform you immediately when we upload your great pics!

The Tattoo MyFi is such a great gadget for going out and enjoying the Sinulog yet staying connected with and updating your friends.

Wow! This definitely spells “Super Fun Sinulog with Globe.”

We will be posting your photo wall pics here and at http://www.facebook.com/globeph later today. Cheers!

For a glimpse of what’s happening this morning, we’re sharing here one of blogger Miong’s pics:

 

 

 


Filed under: Events, Globe Telecom News, PRWORKS Updates, Tourism, , , , , ,

Arranging flowers for Senyor Sto. Niño


The 16thcentury Basilica Minore del Sto. Niño overflowed with thousands of devotees attending the last scheduled Friday mass last January 6, 2012.

This was the second day of the nine-day novena before the celebration of the feast of Senyor Sto. Niño (The Holy Child Jesus) and the Sinulog Festival on January 15, 2012.

“Viva Pit Senyor!”  The assembly loudly chanted as the mass ended and the swarm of church-goers headed towards the exit.

After almost an hour, the church seemed completely empty except for the staff of PRworks Inc. Observing the sanctity of the place, the group silently proceeded to the chapel housing the image of Sr. Sto. Niño, the Patron of Cebu.

No, the PRWorks staff went there not for public relations but to arrange a fresh floral decoration, a panata or panaad (vow) for several years now. It was a privilege of an exclusive evening with the image of the Holy Child inside His chapel that Friday night.

Before they had the chapel all to themselves however, they have to wait a while longer.

The PRWorkers, upon arriving at the side door of the chapel, found themselves talking in almost to a whisper because there was still a devotee inside, praying fervently on bended knees. The man, who had his surgical mask pulled down below his jaw, appeared to be crying while mouthing his supplications. Praying for some kind of a miracle? Maybe, but only God knows what the man was praying for.

When the man left, the PRWorkers had the chapel all for themselves. Along with some volunteers, they first removed the old flower decors in hush-hush tones. As the work progressed, the hush-hush atmosphere gradually dissipated and the chapel soon became resonant of activity.

PRWorks and the volunteers were dead serious and focused on their work as they are determined to get the job done as early as possible.

However, as time flew by, the activity surprisingly became enjoyable and fun with the arrival of the professional florists tapped to do the decorating. Tedious, though, the work was, it never affected the group as they exchanged jokes and funny stories while fashioning out the floral designs.

While everybody was busy, one of the PRWorks staff took time out to have a glimpse of the Sto. Niño whom he claimed was wearing a grin at that very moment. So, he decided to get his mobile and took some snapshots of the “grinning” Holy Child.

Alas, all the shots he had taken came out blurry. To test his mobile’s camera, he took a shot of his fellow PRWorker and it came out very good. So, he took some snapshots again of the Sto. Niño, this time from different angles, but lo and behold, the pictures still came out blurry.

He gave up, thinking maybe the Holy Child didn’t want His picture taken, especially with a hint of a grin on His face.

PRWorks has been sponsoring the floral decorations for the Sto. Niño every Sinulog for ten years now and the staff involved said this annual activity has become more enjoyable than tiresome.

The volunteers who helped PRWorks were Darling Cabizas, Lourdes Cabarrubias, Ivy Rose Apao, and Jennifer Melgar. Responsible for the intricate floral décor were professional flower arrangers Soccoro Cabilao, Damiana Hollero, and Larry Pantonial.

Satisfied with their achievement offered to Cebu’s Patron at dawn the next day, the group happily left looking forward to a grander fiesta and Sinulog celebration. Viva Pit Senyor!

Here are some of our photos:

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Public Relations in southern Philippines this 2012 (d)


Impact of the 2013 elections.

The post on Miss Universe runner up Chamcey Supsup and businessman-politician Glenn Soco of One Cebu was one of the most viewed so far in politika2013.wordpress.com.

A huge portion of the broad social media community is involved in advocacy and sharing of politically-related news and views. In the same manner, government starting with President Noynoy Aquino and a growing number of political personalities are also actively engaging social media.

PRworks, for instance, has decided to join the political conversations last October 2011 in anticipation of the increase in traffic for politically-relevant blogs. The agency has encouraged and supported our networks of writers and bloggers to join politika2013.wordpress.com which is designed broadcast views from the Philippine south.

Consider also the impact on Philippine politics of extensive use and success of engaging social media in political mobilizations abroad like the 2011 Arab Spring  and Occupy movement. Then there is the 2012  presidential elections in the United States. Facebook and Twitter users would more likely participate in offline political meetings. Online sharing is leading to offline engagement.

Politicians interested in running for national and local public offices during the 2013 midterm elections would be stupid to ignore the importance and power of engaging social media communities. Already, several Facebook accounts and pages of known politicians. Some have also gone into putting up blogs and even Twitter accounts.

This means spreading political campaign budgets to include publicity through social media. Those who refuse to do so for various reasons would find their campaigns overtaken by social media-savvy politicians. Because the central offices of national candidates are based in Metro Manila, politicians would need public relations assistance to engage traditional and social media in southern Philippines.

Understanding and insights into how social media can help a particular political campaign vary however. Professional public relations practitioners could help in crafting an integrated political marketing campaign.

While the corporate world needs to deal with the faster spread of bad news – a situation that bred more crisis communicators, politicians running for elective positions face active competition that (it is safe to assume) engages in demolition tactics. Politicians need to learn fast in controlling social media conversations.

Role of public relations will grow further.

As the corporate world, the political community and stakeholders, and traditional media organizations in the Philippines engage social media to reach the public, the value of proactive and reactive public relations grows with it. Our experience as PR partners in the Visayas and Mindanao for Globe Telecom and Nokia Philippines has made us realize and take advantage of new ways to communicate using emerging technologies.

Public relations agencies like PRworks will have to compete with advertising and SEO companies that pay for placement however. PR primarily focuses on building earned hits and communities of followers.

We, in PRworks, are doing this by engaging traditional and social media in online and offline activities and networks. Aside from helping Cebu and Visayas bloggers organize their events, for instance, the agency initiated the formation of the Media Information Network for Nutrition and Development (MIND) 7 with the National Nutrition Council (NNC) in Central Visayas. We also moved to form the Tourism and Heritage Information Network (THINK) 7 together with the Department of Tourism (DOT) also in Central Visayas.

Still, the pace at which information moves in all directions is a continuing challenge. We are dealing with an ever changing traditional and social media world. This means the continuing challenge for building brands and reputations, helping clients face crisis situations proactively, and engaging communities in southern Philippines online and offline. Back

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Public Relations in southern Philippines this 2012 (c)


Cebu City Mayor Mike Rama (center) poses with Miss Earth 2011 candidates and Charlyn Macaraeg, image model of GT Cosmetics, during the second Visayas Blogging Summit held in Cebu City. Charlyn was promoting GT & Me, the Facebook community of GT Cosmetics. PRworks helped organize the event.

Emerging social media communities.

Since the first Filipino bloggers began writing online at the turn of the century, their numbers and significance have grown as the years passed. In 2010, Visayas and Mindanao bloggers have separately organized blogging summits and awards for several years now. Globe Telecom, Nokia Philippines, and the Ramon Aboitiz Foundation Inc. (RAFI) have found engaging an increasing number of bloggers effective in promoting products, services and advocacy online and offline.

Meanwhile, Facebook communities have likewise grown around places to several hundreds of thousand members like ‘I love Cebu.’ Groups such as “Barkadahan Tsika Tsika Cebu” have reached over 20,000 members. More locally-based SMEs have begun engaging these online communities for promoting products and services. GT Cosmetics has gone the route of creating GT & Me – a Facebook community that celebrates “Gandang Tunay” or true beauty.

The growth of social media communities is abetted through active engagement by traditional print, radio, and television media outlets.

The power of these social media communities was seen in how fast the spread of information about the tragedy wrought by typhoon Sendong in Northern Mindanao and the mobilization of resources to help the victims. Thus aside from the traditional media, top Philippine corporations like Globe Telecom posted advisories about its relief efforts through social media.

Come 2012, PRworks anticipates that public relations will continued to be defined by developments in social media. Social media will grow as the information-dissemination avenue for both top corporations and SMEs in southern Philippines. Read part D. Back

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Public Relations in southern Philippines this 2012 (b)


Doris Mongaya, managing director of PRworks Inc., poses with Superbalita columnists Bobby Nalzaro (left) and Ruphil Bañoc (right). Bobby is also a columnist of Sun.Star Cebu, a top rated commentator of dySS, and news anchor of GMA 7. Ruphil, on the other hand, is the station manager of dyHP and news anchor of TV 5.

Sun.Star publisher Sonny Garcia and Editor-in-Chief Pachico A. Seares published the first Cebuano-language daily in1994 that primarily catered to the B-C-D market in Cebu and neighboring provinces. The Freeman, Sun.Star’s main competitor in Cebu at the time, countered with the emergence of Banat News.

Both Cebuano-language dailies grew fast and in a few years have overtaken the circulation of its sister publications. In the late 90s, the Sun.Star management exerted efforts in duplicating the success of Superbalita in several urban centers in the Visayas and Mindanao. Today, the Superbalita in Cagayan de Oro and Davao Cities have bigger circulations than their sister English dailies.

Industry insiders attribute this rapid growth to the tabloid format, the use of the local language, and cheaper cost for readers. The Cebuano dailies became the print medium to reach out to the grassroots market.

However, while these Cebuano-language newspapers targeted the B-C-D market, a growing segment of the AB market in Vis-Min urban centers and surrounding rural communities are now reading the Cebuano dailies primarily at the expense of their English counterparts.

We expect this trend to further gain momentum in 2012. Brands (and hence public relations) that target the A-B market in central and southern Philippines cannot anymore ignore the growing A-B audience of Cebuano-language newspapers.Read Part C  Back

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Public Relations in southern Philippines this 2012 (a)


Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations.

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and SPC Power Corp. (SPC), the Cebu International Convention Center (CICC), the National Nutrition Council (NNC) 7, and the Department of Tourism (DOT) 7.

As we approach the end of 2011, we begin looking into the year ahead. And we ask, what’s in store for public relations work in central and southern Philippines for 2012?

Increasing market share of online news media.

English-language community papers will increasingly feel the pressure of the increasing market share of online news media.

A growing segment of urban and provincial population is going online and spending more time in social media especially Facebook through the years. They are learning the habit of accessing news, not by buying anymore their favorite English dailies. More often, they now merely click on news shared by friends, go to search engines like Google, Yahoo, and Bing for more related information, or enter the online versions of their favorite community paper.

This trend has led to the emergence and growing audience of online versions of practically all community papers in major Vis-Min urban centers. This also paved the way for the rise of online news and opinion blogs and the shift of local news syndicates like Minda News to being online publications. The forward looking management of Sun.Star network of community publications has closed weak publication affiliates in the cities of Ilo-ilo, Zamboanga, and General Santos and shifted news coverage to the online Sun.Star news exchange (Sunnex).

This means the community papers will be using only the best stories – and that includes press releases and news pitches – especially with the more intense competition and declining news space. For PRworks, this means adhering to its belief that the best PR uplifts lives. Read Part B

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PRworks list of CDO journalists affected by Sendong


English: Map of Metro Cagayan de Oro (Metro CD...

Image via Wikipedia

Houses totally washed out:

1. Cong Corrales – Mindanews, Gold Star Daily, TV 5, and Reuters

2. Joe Felicilda – Mindanao Daily Balita

3. John Paul Barsopia – Newsline Mindanao

4. Henry Lasola – GMA 7 CDO

5. Aping Bergacio – Reuters

First floor of houses totally inundated:

1. Erwin Mascariñas – Associated Press

2. Jigger J. Jerusalem – Gold Star Daily, Phil Star

3. Mike Baños – Business Week Mindanao

4. Joe Palabao – Business Week Mindanao

5. Joe Pantoja – Business Week Mindanao

6. Gerry Gorit – Business Week Mindanao

7. Bingo Alcordo – Gold Star Daily

8. Nicole Managbanag – Sun.Star CDO

9. John Michael Bustamante – dxJR Radyo Higala

10. Ditas Gualberto – dxIM Radyo ng Bayan

11. Andrew Jularbal – dxIM Radyo ng Bayan

Houses filled from knee to waist with water:

1. Terry Betonio – Sun.Star CDO

2. Stefanie Berganio – Sun.Star CDO

3. Annabelle Ricalde – Sun.Star CDO

4. Jennifer Besere – Sun.Star CDO

5. Lynde Salgados – Sun.Star CDO

6. Butch Enerio – Business Mirror

7. Candy Macabale – Newsline Mindanao

8. Abigail Malalis – Newsline Mindanao

9. Ronald Jagonal – dxIM Radyo ng Bayan

10. Ric Occiones – dxCO, Oro Gazette

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