PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

Our Major Projects (updated January 2012)

A procession like this of the Senor Sto. Nino ...

Image via Wikipedia

Below are some of our major projects through the years. This page is, nevertheless, a work in progress so check it out from time to time …

Major 2011-2012 Projects

1. Media Information Network for Nutrition and Development (MIND) 7

  • Formation (December 2010-January 2011)
  • National Nutrition Month activities (August 2011)

2. Tourism and Heritage Information Network (THINK) 7

3. Globe Telecom Cebu Media Freedom Awards

  • Launch on September 21, 2011 during the Cebu Press Freedom Week

4. Globe Telecom Davao Media Awards

5. Visayas Blogging Summit 2011

  • Event co-organizer

6. Super Fun Sinulog with Globe 2012

7. Globe Powers Dinagyang 2012

Through the years … 

Sari-Sari Store Festival

Sari-Sari Store Festival 2008

In behalf of our client Prince Warehouse Club, PRworks Inc. has embarked on the annual Sari-Sari Store Festival starting in 2008 drawing together in major yearly gatherings at the Cebu International Convention Center (CICC) over 2,000 owners of Sari-Sari Stores in Metro Cebu. Aside from an opportunity to buy goods from suppliers at super low prices, the festival also features various lectures on various aspects of running a micro business enterprise. The festival on July 23, 2010 attracted the participation of 2,500 sari-sari store operators which further increased in July 2011. We in PRworks Inc. believe this annual activity is important in promoting entrepreneurship and stimulating economic activity at the grassroots.

Pastores de Naga

To stimulate interest in Cebu’s history and culture, PRworks embarked on the “Pastores de Naga” in coordination with the newly-chartered City of Naga under Mayor Valdemar Chiong in December in December 2007.

The endeavor was in line with the mayor’s thrusts outlined in his program called Vision and Leadership (VAL) 2020.

Cebu Mountain Fest

and ASIN Reunion

Lolita Carbon

Thousands of Cebuano fans witnessed a rare reunion concert of the environmentalist band ASIN at Mango Square, a popular nightly hangout, that capped the week-long Cebu Mountain Fest activities in Cebu in 2002.

The festival activities included an essay-writing contest for students, trekking, and an exhibit in coordination with local environment groups and with the support of pro-environment businesses in Cebu. PRworks organized the festival during the United Nation’s Year of the Mountain.

CEBU IT SUMMIT

The Cebu IT Summit, with the theme “CEBU IS IT” was the first major project organized by PRworks in coordination with the Cebu City Government then led by Mayor Alvin Garcia, the Cebu Investment Promotion Center (CIPC) under Cesar Atienza, and TeamAsia in March 2001.

Here’s what Sandra Manuel, Assistant Regional Director of National Economic and Development Authority (NEDA) 7, said about the impact of the summit in the development of Information and Communication Technology (ICT) in a talk during the Cebu-leg of a conference series of the Department of Science and Technology (DOST):

“We are glad to report that during the year 2001-2004, significant initiatives were undertaken in the Central Visayas region to meet the challenge of providing an enabling environment for the growth and widespread of ICT.

The initiatives include promoting Cebu as the Asian Information Technology (IT) Hub, consolidating efforts to address the issues of the quality of IT education in the region and acceleration of government electronic inter-connectivity, primarily through the efforts of the Central Visayas Information SharingNetwork Foundation, Inc. (CVISNet).

In March 2001, a two-day Information Technology Summit was held in Cebu City, spearheaded by the Cebu City government through the Cebu Investment Promotions Center.

The aim of that activity was to develop a strategic plan to make Cebu Asia’s leading IT hub. This was in recognition of the strength of Cebu in the area of providing human resources, infrastructure, and education, among others, which make it an ideal IT investment destination.

During the Cebu IT Summit, the quality and quantity of human resources in the IT industry was adequately discussed. Consequently, major players from government, academe,and the IT industry agreed to consolidate their efforts to address common concerns on thequality and quantity of IT education.

A significant offshoot of the Cebu IT Summit was the formation of the Cebu Educational Foundation Information Technology (CEFIT). The Memorandum of Understanding was signed on March 2001. By the 5th of November, CEFIT was registered inthe Securities and Exchange Commission (SEC) as a non-stock, non-profit organization. Thevision of CEFIT is to have and pursue major ICT software, an e-services hub in SouthEastAsia through a proactive intervention in the ICT human resources sector, and serving as aresponsive academe.

In Region 7, there is also the active promotion of community access to Internet and Internet-based technologies. CVISNet has pioneered a community-based ICT project callede-barangay, in collaboration with DOST, Department of Trade and Industry (DTI), Technical Education and Skills Development Authority (TESDA), Philippine Information Agency(PIA), Cebu City Government, World Corps, Global Mind, Globe Communications, Cebu Business Park and Neighboring Barangay Altruistic Alliance, Inc. (CBP-NBAAI), Center forIndustrial Technology Enterprise (CITE), and the Ayala Foundation, Inc.”

According to an editorial of the Cebu Daily News on the controversy who should take credit for the rise of IT and the BPO industry in Cebu:

“A special report of on the BPO industry noted that Innodata was the first major player that set up shop in Cebu City in 2001. The big wave followed in 2002 to 2004. In 2004, companies such as Convergys opened its first Cebu site in the Arcenas Estate in Banawa, employing 1,200 workers. Western Wats held office inside Mez 2.

Behind the mushrooming of BPOs in the Asiatown I.T. Park in Lahug is years of frutiful collaboration between many actors in Cebu — schools, companies, NGOs and government.

An I.T. Cebu Summit in 2001 led to the formation of the Cebu Educational Development Foundation for Information Technology (Cedf-IT) where much of this dynamic was focused.

“If Cebu’s economic soil was well suited for the rise of a robust BPO industry, a big measure of the credit goes to an early alliance of forces,” ’s special report noted.

The Cedf-IT consortium brought together universities, over 50 companies, nine government agencies and seven civil society and business groups in the Visayas. Together, they hammered on improving the quality and quantity of IT professionals, conducted the first major HR study on IT workers, set up a certification and training center, and sent study missions to Korea and the United States to learn how to move forward.

Industry updates and goodwill continue to flow through Cedf-IT’s executive director Bonifacio Belen.”

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