PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

GT Cosmetics unveils new plant in Bulacan

Bulacan 4th District Congresswoman Linabelle Ruth R. Villarica (center) leads the cutting of the ceremonial ribbon with Engr. Leonora Salvane, owner of GT Cosmetics, at the new GT Cosmetics plant in Marilao, Bulacan.

GT COSMETICS formally inaugurated its manufacturing plant in Luzon on Monday (May 21) with Bulacan Congresswoman Linabelle Ruth R. Villarica of the 4th District gracing the event in Marilao, Bulacan.

Together with GT Cosmetics owner and national sales manager Engr. Leonora B. Salvane, Rep. Villarica ceremonially cut the ribbon signifying the official commencement of the Cebu-based company’s manufacturing operations in Luzon.

Also on hand to assist Villarica and Salvane in the ribbon-cutting ceremony were Marilao Mayor Epifanio Guillermo, DTI Regional Director Blesida Lantayonal, DTI Provincial Director Zorina Aldana, GT Cosmetics endorser Phoebe Kaye Fernandez, and the proprietress’ very supportive better half Rogelio Salvane.

Other guests in the well-attended occasion include Salvane’s family and friends, members of the Couples of Christ-Liloan (Cebu) chapter, GT Cosmetics Luzon promo girls, and Msgr. Sindulfo Irarte and Fr. Jonald Concha, who officiated the concelebrated inauguration mass. A busload of GT Cosmetics promodisers from different parts of Luzon also joined the celebration.

GT Cosmetics decided to put up a manufacturing facility in Luzon, which accounts for two-thirds of its nationwide market, to be able to cater to the increasing demand of its proudly-Philippine-made beauty products – both locally and internationally.

Phoebe Kaye Fernandez, ABS-CBN personality who is the official endorser of GT Cosmetics.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing’s main plant in Liloan, Cebu.

“With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said

Salvane, who still has reservations in acknowledging that GT Cosmetics has already carved a niche in the Philippine beauty products industry.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing — that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

“We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon,” Salvane said.

Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies’ report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products — night cream, day cream, sunblock, and toner — are also starting to gain popularity among new and avid users.

All GT Cosmetics products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.


GT Cosmetics Manufacturing is a skin-care products company based in Liloan, Cebu. Since 1994, it has been making good quality soap products – Carrot, Papaya, and Bleaching – which are the company’s bestselling merchandise. Its new line of cosmetic cream products such as the night cream, day cream, sunblock and toner is currently gaining popularity among the youth in the Visayas and Mindanao. GT is among the sought-after brands in the market today as it continues to earn the trust of the skin-care-conscious public.

About prworks

The leading public relations partner in central and southern Philippines, PRWORKS Inc. engages in integrated marketing communications for various clients here and abroad. Based in the centrally located Cebu City, the agency delivers because of its extensive access to the local media, political, business, and IT communities.


Filed under: Events, GT Cosmetics, , , , , , ,

ABS-CBN talent endorses GT Cosmetics

Phoebe Kay Fernandez

Since it was founded in 1994, GT slowly captured its market mostly through the so-called word of mouth that miraculously made its products among the sought-after brands in the country today.

Now that its products have virtually captured a nationwide market, GT has seen the need — not only to protect its market — but to strengthen it further by having someone credible to endorse its products starting this year.

“To ensure continued patronage of our products, we realized the effectiveness of a celebrity endorser to promote them,” GT owner Engr. Leonora B. Salvane said. “So, our search for an endorser started, but we decided to have a Cebuana because our product is Cebuano-made.”

And that Cebuana endorser is ABS-CBN talent and Visayan indie film actress Phoebe Kaye Fernandez, who is young, vibrant, fair-complexioned, and beautiful inside out.

“For us, Phoebe perfectly fits the bill,” Salvane said. “We know she can help us capture the young audience.” According to Salvane, they also based their choice of Phoebe on GT’s facebook demographics. “Furthermore, Phoebe and her mother both use GT products,” Salvane added.

The 24-year-old entertainment news reporter of ABS-CBN’s TV Patrol Central Visayas graduated magna cum laude in 2008 from the University of San Carlos in Cebu and became a registered nurse the same year. She is also a beauty contestant and finished first runner-up in the 2008 Miss Mandaue pageant.

In 2011, Phoebe was named Best Actress in the Cebu Sinulog Short Film Festival for her role in “Biyahe” and was nominated Best Actress in the Cinema One Film Festival for her portrayal as a psychic in “My Paranormal Romance.”

Phoebe Kaye Fernandez, who formally signed a memorandum of agreement (MOA) with GT Cosmetics on March 30, is not as popular as the celebrities from Manila, but Salvane believes she can deliver the goods for GT.

“Although Phoebe is not popular nationwide, we believe she can be influential in endorsing GT with her great communication skills, her vast experience in public relations, and her charm and charisma,” Salvane said. “We know she will make an effective endorser of our products not just in Cebu, but in the entire Philippine archipelago.”

GT Cosmetics’ bestselling Carrot, Papaya, and Bleaching organic soaps, night and day cosmetic creams, sunblock, and toner have now all become quite popular among the youth and young professionals in Luzon, Visayas, and Mindanao.

All GT products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

Photo Gallery

Filed under: GT Cosmetics, PRWORKS Updates, Public Relations, , , , ,

Nokia 808 PureView’s 41mp cam ushers in revolution in smartphone imaging

The Nokia 808 PureView features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. At high-resolution (38 megapixel maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. With superior low-light performance and the ability to save in compact file sizes for sharing in email, MMS, and on social networks, the Nokia 808 PureView makes it possible for anyone to capture professional looking images in any conditions.

Nokia sets a new industry standard with the first in a range of high end experiences based on exclusive Nokia PureView imaging technologies.

Barcelona, Spain – Nokia today ushered in a new era in high-end smartphone imaging with the Nokia 808 PureView. This is the first smartphone to feature Nokia PureView imaging technologies, bringing together high resolution sensors, exclusive Carl Zeiss optics and Nokia developed algorithms, which will support new high-end imaging experiences for future Nokia products.

In addition to superior still imaging technology, the Nokia 808 PureView, also includes full HD 1080p video recording and playback with 4X lossless zoom and the world’s first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones. The Nokia 808 PureView also features exclusive Dolby Headphone technology, transforming stereo content into a personal surround sound experience over any headphones and Dolby Digital Plus for 5.1 channel surround sound playback.

Nokia PureView imaging technology sets a new industry standard by whatever measure you use,” said Jo Harlow, executive vice president of Nokia Smart Devices. “People will inevitably focus on the 41 megapixel sensor, but the real quantum leap is how the pixels are used to deliver breath-taking image quality at any resolution and the freedom it provides to choose the story you want to tell.”

About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit

Media Inquiries:

Nikka Abes
Corporate Communications Manager
Tel. + 63917 8590783

Tina Cabanayan
Tel. 893-9355 / 892-6184 / + 63917 7934362


Filed under: Nokia News, , , , , ,

More Super Fun Sinulog with Globe photos

Aside from the Globe Tattoo party at The Penthouse and The Terraces, Globe Telecom likewise added more fun during the Sinulog in party venues all over Metro Cebu like Popeye, MO2, and Mango Square.

Filed under: Events, Globe Telecom News, Party, , , , , , , ,

Tattoo storms Sinulog with fiery resistance

Bolder product offers, hottest brand ambassadors, daring “Resistance” campaign

Georgina Wilson, Raymond Gutierez, and Isabelle Daza at The Penthouse.

TATTOO, the number one most preferred broadband powered by Globe, continues to heat up the country’s top festivals and party scenes opening up the year with the launch of its latest suite of unbeatable product offerings and a fresh batch of brand ambassadors under its new “Resistance” campaign.

Cebu’s Sinulog Fiesta morphed into a grand party place as Tattoo flew in the country’s top sound masters to introduce a “revolution” against uniformity, mediocrity and limitations in one of the hippest shindig  Cebuanos have seen.

Tattoo Party People

“Resistance is another bold campaign from Tattoo which liberates the subscribers from limitations, uniformity and mediocrity. Tattoo does this by empowering them with faster speeds, bolder and more powerful devices and more affordable plans that subscribers could customize their way,” explains Dong Ronquillo, Tattoo Head of Nomadic Broadband.

Adding more oomph to the Resistance campaign is Tattoo’s powerful lineup of its newest brand ambassadors, master model Georgina Wilson, boxing champ “Filipino Flash” Nonito Donaire and Chicosci vocalist and Rock Rebel Miggy Chavez.

Globe's Ernest Cu and Dong Ronquillo

In the Tattoo “Resistance” party without limits, Cebu’s crème de la crème of society were treated to an evening of non-stop music, courtesy of the country’s top DJs, pumping up the Sinulog party scene with mixes that kept everyone on the groove. Manila’s must-be-seen places, Opus and Republiq were transported to Cebu’s most happening places. DJs Bombi Balquierda, Manolet Dario, took turns in spinning the party music, with Boyet Ilustrisimo, Jan Areno, and DJ War Aballe in Loft. Funk Avy, Nina, and X Factor brought the house down in Penthouse on first night and continued on to Ayala Terraces the next.

Tattoo rules in Cebu and we want to bring to them the ultimate Tattoo experience of living without limits. Cebu is one of the perfect cities to start, spreading the word further in resisting uniformity, mediocrity and limitations,” Ronquillo adds.

Tattoo, known for trailblazing changes in the broadband industry, calls for Resistance against the mediocre offers of other telecommunications company by offering the Tattoo 4G Flash at P1245 which runs at a speed of up to 7.2 mbps with free 120 hours valid for 5 days plus free surfing on Facebook for 30 days.

Resisting Limitations, Tattoo subscribers can now enjoy non-stop surfing for 3 days with SUPERSURF for only P120, avoiding the hassle of daily registration to avail of ultimate surfing on the net.

Resisting Uniformity, Tattoo boasts of a New Tattoo Postpaid Personalized Plan at a baseplan of only P999 a month that comes with unlimited surfing at a speed of up to 7.2 mbps. On top of that, subscribers get to choose one free online subscription among Inquirer, FHM, Cosmopolitan and Yes Magazine, upgrade their device to Superstick (WiFi device sharing) and  upgrade their speed.

“Tattoo understands the subscribers’ needs and through the Resistance, we have come up with unbeatable offers that would provide subscribers with the best plans and the best surfing experience. That explains why Tattoo is the number one most preferred broadband,” Ronquillo adds.

Join the Resistance and choose your weapon. Visit

Filed under: Events, Globe Telecom News, Party, , , , , , , , , , ,

Globe partners with Cebu media for Sinulog 2012

Globe Telecom partners with Y101 to bring a Super Fun Sinulog.

Globe Telecom joins forces with the Sinulog Foundation and the local media in Cebu to help them in their coverage of the world-famous Sinulog Festival. Globe provided high-speed broadband connectivity and Wireless Fidelity (WiFi) connections at the Sinulog Media Center, located along Abellana Street in downtown Cebu.

The internet connection allowed hundreds of journalists covering the Sinulog Festival to easily send their stories and photos to their respective media organizations.

Globe Telecom Visayas Legal Dept. chief Atty. Mac Gordon entertains members of the Cebu media led by Bobby Nalzaro of GMA 7 and Sun.Star Cebu at the 'Super Fun Sinulog with Globe' Media Center.

Aside from internet connectivity, Globe also gave special freebies and perks for subscribers who purchased prepaid load and SIM cards for the duration of the festival, such as free umbrellas, keychains and Henna tattoos. The company’s flagship broadband brand, Tattoo, also hosted the most glamorous parties during the Sinulog Festival, held at The Loft and Penthouse, Cebu’s hottest nightspots, which was capped by a grand party at the Ayala Center Cebu.

Globe Telecom CEO Ernest Cu and Corporate Communications head Yoly Crisanto just disembark from a helicopter on a tour of the Grand Sinulog Parade in Cebu City.

The Sinulog crowd at the Fuente Osmena area.

Filed under: Events, Globe Telecom News, News, Tourism, , , , , , , , ,

Globe powers Dinagyang 2012 with free WiFi

Dinagyang Festival of Iloilo City

Image via Wikipedia

FRESH from the success of the Sinulog activities, Globe Telecom gears up for the Dinagyang 2012 Festival in Iloilo this weekend, upping the ante by providing free WiFi and providing telecommunication support for the different committees involved in the celebration.

Globe, the official telecommunication outfit for the Dinagyang festivities, has set up WiFi routers at the Freedom Grandstand for the VIPs and judges; at the Iloilo Sports Complex, and at the Sports Complex’s poolside for the National Invitational Swimming Competition.

The Globe free WiFi would run at a speed of up to 3 mbps.


IMPORTANT ANNOUNCEMENT: Contrary to this earlier announcement that no password is needed, we learned earlier today that the WiFi system technically actually requires a password. But there is no need for registration at any Globe Telecom booth. The passwords are:


Poolside:                            dinagyang1

Freedom Grandstand:     aabbccddee



Now being known as the telecommunication of choice in all national festivals, Globe has been making the rounds in Iloilo with bar tours, mall blitzes and on-ground selling of Globe SIM  cards and loads.

The Iloilo Globe bar tours have been a hit with its P20 promo for new subscribers. The discounted SIM card, topped up with P50 load, comes with free, ice-cold beer to celebrate the Dinagyang festivities. For existing subscribers, they only need to load up P50 to get a bottle of beer. Globe has lined up the hottest bars inIloilo for this promo: Langford Place, Hot Shots, B Code, Roadside, Ur Zone, Stuff Ur Face, Tap House, Ven & Ken – all in Paseo de Iloilo, and Smallville Iloilo’s Tuki Bar, Pirates, Mo2, Avenue, and Smallville 21.

Exclusive Globe freebies will also be available in the mall Blitzes and selling Booths along the Dinagyang Festival parade route. Load up P60 and the Globe subscriber will get an Eco bag. For a P200 load, subscriber gets a cool Globe Dinagyang t-shirt and for a P300 load, a Globe umbrella.

Globe is set to do mall blitzes in Gaisano, Marymart, Atrium, Robinsons, and SM City while subscribers could also proceed to the Globe booths at Capitol-Zonta, Lapaz, SM Delgado, Amigo Hotel, and Socorro Drugstore, and along Guanco and Solis Sts. To avail of the exciting and exclusive promos for Dinagyang.

Tattoo, the number one most preferred broadband powered by Globe, will rock Dinagyang with the biggest and coolest party to unveil its latest value for money plans, introduce their newest brand ambassadors and launch the much-talked about “Resistance” campaign.

Tattoo brings the Republiq to Dinagyang with its lineup of master mixers for an ultimate party experience happening on Saturday at the Plaza Mayor, Plazuela de Iloilo.

Filed under: Globe Telecom News, , , , , , , , ,

Super Fun Sinulog with Globe; Chance to win FREE load & Tattoo MyFi!


Have your fun pictures taken at the Super Fun Sinulog with Globe Photo Wall at Fuente Osmeña on Sinulog Sunday.

That’s today, guys!

Tag 50 friends when your photo is uploaded at and get FREE P100 load from Globe Telecom. Get the most LIKES for your photo and win a FREE Tattoo MyFi.

Just don’t forget to register your name, cell number, and email address. We will inform you immediately when we upload your great pics!

The Tattoo MyFi is such a great gadget for going out and enjoying the Sinulog yet staying connected with and updating your friends.

Wow! This definitely spells “Super Fun Sinulog with Globe.”

We will be posting your photo wall pics here and at later today. Cheers!

For a glimpse of what’s happening this morning, we’re sharing here one of blogger Miong’s pics:




Filed under: Events, Globe Telecom News, PRWORKS Updates, Tourism, , , , , ,

Happy New Year!

Let’s Pray for Sendong Victims!

Photo from

Click to know her and other GT Cosmetics online models and discover why they posses great skin ...

Our Strategic Location

Click image to know more ....

We are a proud member!

Know the Province of Cebu

Blog Stats

  • 161,920 hits
%d bloggers like this: