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GT Cosmetics unveils new plant in Bulacan


Bulacan 4th District Congresswoman Linabelle Ruth R. Villarica (center) leads the cutting of the ceremonial ribbon with Engr. Leonora Salvane, owner of GT Cosmetics, at the new GT Cosmetics plant in Marilao, Bulacan.

GT COSMETICS formally inaugurated its manufacturing plant in Luzon on Monday (May 21) with Bulacan Congresswoman Linabelle Ruth R. Villarica of the 4th District gracing the event in Marilao, Bulacan.

Together with GT Cosmetics owner and national sales manager Engr. Leonora B. Salvane, Rep. Villarica ceremonially cut the ribbon signifying the official commencement of the Cebu-based company’s manufacturing operations in Luzon.

Also on hand to assist Villarica and Salvane in the ribbon-cutting ceremony were Marilao Mayor Epifanio Guillermo, DTI Regional Director Blesida Lantayonal, DTI Provincial Director Zorina Aldana, GT Cosmetics endorser Phoebe Kaye Fernandez, and the proprietress’ very supportive better half Rogelio Salvane.

Other guests in the well-attended occasion include Salvane’s family and friends, members of the Couples of Christ-Liloan (Cebu) chapter, GT Cosmetics Luzon promo girls, and Msgr. Sindulfo Irarte and Fr. Jonald Concha, who officiated the concelebrated inauguration mass. A busload of GT Cosmetics promodisers from different parts of Luzon also joined the celebration.

GT Cosmetics decided to put up a manufacturing facility in Luzon, which accounts for two-thirds of its nationwide market, to be able to cater to the increasing demand of its proudly-Philippine-made beauty products – both locally and internationally.

Phoebe Kaye Fernandez, ABS-CBN personality who is the official endorser of GT Cosmetics.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing’s main plant in Liloan, Cebu.

“With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said

Salvane, who still has reservations in acknowledging that GT Cosmetics has already carved a niche in the Philippine beauty products industry.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing — that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

“We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon,” Salvane said.

Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies’ report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products — night cream, day cream, sunblock, and toner — are also starting to gain popularity among new and avid users.

All GT Cosmetics products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

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GT Cosmetics Manufacturing is a skin-care products company based in Liloan, Cebu. Since 1994, it has been making good quality soap products – Carrot, Papaya, and Bleaching – which are the company’s bestselling merchandise. Its new line of cosmetic cream products such as the night cream, day cream, sunblock and toner is currently gaining popularity among the youth in the Visayas and Mindanao. GT is among the sought-after brands in the market today as it continues to earn the trust of the skin-care-conscious public.

About prworks

The leading public relations partner in central and southern Philippines, PRWORKS Inc. engages in integrated marketing communications for various clients here and abroad. Based in the centrally located Cebu City, the agency delivers because of its extensive access to the local media, political, business, and IT communities.

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Filed under: Events, GT Cosmetics, , , , , , ,

More Super Fun Sinulog with Globe photos


Aside from the Globe Tattoo party at The Penthouse and The Terraces, Globe Telecom likewise added more fun during the Sinulog in party venues all over Metro Cebu like Popeye, MO2, and Mango Square.

Filed under: Events, Globe Telecom News, Party, , , , , , , ,

Tattoo storms Sinulog with fiery resistance


Bolder product offers, hottest brand ambassadors, daring “Resistance” campaign

Georgina Wilson, Raymond Gutierez, and Isabelle Daza at The Penthouse.

TATTOO, the number one most preferred broadband powered by Globe, continues to heat up the country’s top festivals and party scenes opening up the year with the launch of its latest suite of unbeatable product offerings and a fresh batch of brand ambassadors under its new “Resistance” campaign.

Cebu’s Sinulog Fiesta morphed into a grand party place as Tattoo flew in the country’s top sound masters to introduce a “revolution” against uniformity, mediocrity and limitations in one of the hippest shindig  Cebuanos have seen.

Tattoo Party People

“Resistance is another bold campaign from Tattoo which liberates the subscribers from limitations, uniformity and mediocrity. Tattoo does this by empowering them with faster speeds, bolder and more powerful devices and more affordable plans that subscribers could customize their way,” explains Dong Ronquillo, Tattoo Head of Nomadic Broadband.

Adding more oomph to the Resistance campaign is Tattoo’s powerful lineup of its newest brand ambassadors, master model Georgina Wilson, boxing champ “Filipino Flash” Nonito Donaire and Chicosci vocalist and Rock Rebel Miggy Chavez.

Globe's Ernest Cu and Dong Ronquillo

In the Tattoo “Resistance” party without limits, Cebu’s crème de la crème of society were treated to an evening of non-stop music, courtesy of the country’s top DJs, pumping up the Sinulog party scene with mixes that kept everyone on the groove. Manila’s must-be-seen places, Opus and Republiq were transported to Cebu’s most happening places. DJs Bombi Balquierda, Manolet Dario, took turns in spinning the party music, with Boyet Ilustrisimo, Jan Areno, and DJ War Aballe in Loft. Funk Avy, Nina, and X Factor brought the house down in Penthouse on first night and continued on to Ayala Terraces the next.

Tattoo rules in Cebu and we want to bring to them the ultimate Tattoo experience of living without limits. Cebu is one of the perfect cities to start, spreading the word further in resisting uniformity, mediocrity and limitations,” Ronquillo adds.

Tattoo, known for trailblazing changes in the broadband industry, calls for Resistance against the mediocre offers of other telecommunications company by offering the Tattoo 4G Flash at P1245 which runs at a speed of up to 7.2 mbps with free 120 hours valid for 5 days plus free surfing on Facebook for 30 days.

Resisting Limitations, Tattoo subscribers can now enjoy non-stop surfing for 3 days with SUPERSURF for only P120, avoiding the hassle of daily registration to avail of ultimate surfing on the net.

Resisting Uniformity, Tattoo boasts of a New Tattoo Postpaid Personalized Plan at a baseplan of only P999 a month that comes with unlimited surfing at a speed of up to 7.2 mbps. On top of that, subscribers get to choose one free online subscription among Inquirer, FHM, Cosmopolitan and Yes Magazine, upgrade their device to Superstick (WiFi device sharing) and  upgrade their speed.

“Tattoo understands the subscribers’ needs and through the Resistance, we have come up with unbeatable offers that would provide subscribers with the best plans and the best surfing experience. That explains why Tattoo is the number one most preferred broadband,” Ronquillo adds.

Join the Resistance and choose your weapon. Visit www.tattoo.globe.com.ph.

Filed under: Events, Globe Telecom News, Party, , , , , , , , , , ,

Globe partners with Cebu media for Sinulog 2012


Globe Telecom partners with Y101 to bring a Super Fun Sinulog.

Globe Telecom joins forces with the Sinulog Foundation and the local media in Cebu to help them in their coverage of the world-famous Sinulog Festival. Globe provided high-speed broadband connectivity and Wireless Fidelity (WiFi) connections at the Sinulog Media Center, located along Abellana Street in downtown Cebu.

The internet connection allowed hundreds of journalists covering the Sinulog Festival to easily send their stories and photos to their respective media organizations.

Globe Telecom Visayas Legal Dept. chief Atty. Mac Gordon entertains members of the Cebu media led by Bobby Nalzaro of GMA 7 and Sun.Star Cebu at the 'Super Fun Sinulog with Globe' Media Center.

Aside from internet connectivity, Globe also gave special freebies and perks for subscribers who purchased prepaid load and SIM cards for the duration of the festival, such as free umbrellas, keychains and Henna tattoos. The company’s flagship broadband brand, Tattoo, also hosted the most glamorous parties during the Sinulog Festival, held at The Loft and Penthouse, Cebu’s hottest nightspots, which was capped by a grand party at the Ayala Center Cebu.

Globe Telecom CEO Ernest Cu and Corporate Communications head Yoly Crisanto just disembark from a helicopter on a tour of the Grand Sinulog Parade in Cebu City.

The Sinulog crowd at the Fuente Osmena area.

Filed under: Events, Globe Telecom News, News, Tourism, , , , , , , , ,

Super Fun Sinulog photos


Viva Pit Senyor!

Sinulog dancers

Family picnic at Fuente Osmena.

After Cebu‘s long feast honoring Señor Sto. Niño (the Holy Child) and Sinulog weekend, we can now start posting some of the photos we took. The following is a gallery of some pictures of the parade while we were at the Fuente Osmeña Circle.

As most of some three million revelers and devotees focused on the Grand Sinulog Parade, others took their time having their pictures taken at the Super Fun Sinulog with Globe Photo Wall inside Fuente Osmeña.

Some of the wall photos we are posting below are those at Globe’s photo wall. All of them will be at www.facebook.com/globeph where one can tag 5o friends and win P100 load. The picture with most tags by January 31, 2012 (oh? That’s additional Sinulog fun until the end of the month) will win prizes from Globe Tattoo.

 

 

Filed under: Events, Globe Telecom News, Tourism

Super Fun Sinulog with Globe; Chance to win FREE load & Tattoo MyFi!


 

Have your fun pictures taken at the Super Fun Sinulog with Globe Photo Wall at Fuente Osmeña on Sinulog Sunday.

That’s today, guys!

Tag 50 friends when your photo is uploaded at www.facebook.com/globeph and get FREE P100 load from Globe Telecom. Get the most LIKES for your photo and win a FREE Tattoo MyFi.

Just don’t forget to register your name, cell number, and email address. We will inform you immediately when we upload your great pics!

The Tattoo MyFi is such a great gadget for going out and enjoying the Sinulog yet staying connected with and updating your friends.

Wow! This definitely spells “Super Fun Sinulog with Globe.”

We will be posting your photo wall pics here and at http://www.facebook.com/globeph later today. Cheers!

For a glimpse of what’s happening this morning, we’re sharing here one of blogger Miong’s pics:

 

 

 


Filed under: Events, Globe Telecom News, PRWORKS Updates, Tourism, , , , , ,

Arranging flowers for Senyor Sto. Niño


The 16thcentury Basilica Minore del Sto. Niño overflowed with thousands of devotees attending the last scheduled Friday mass last January 6, 2012.

This was the second day of the nine-day novena before the celebration of the feast of Senyor Sto. Niño (The Holy Child Jesus) and the Sinulog Festival on January 15, 2012.

“Viva Pit Senyor!”  The assembly loudly chanted as the mass ended and the swarm of church-goers headed towards the exit.

After almost an hour, the church seemed completely empty except for the staff of PRworks Inc. Observing the sanctity of the place, the group silently proceeded to the chapel housing the image of Sr. Sto. Niño, the Patron of Cebu.

No, the PRWorks staff went there not for public relations but to arrange a fresh floral decoration, a panata or panaad (vow) for several years now. It was a privilege of an exclusive evening with the image of the Holy Child inside His chapel that Friday night.

Before they had the chapel all to themselves however, they have to wait a while longer.

The PRWorkers, upon arriving at the side door of the chapel, found themselves talking in almost to a whisper because there was still a devotee inside, praying fervently on bended knees. The man, who had his surgical mask pulled down below his jaw, appeared to be crying while mouthing his supplications. Praying for some kind of a miracle? Maybe, but only God knows what the man was praying for.

When the man left, the PRWorkers had the chapel all for themselves. Along with some volunteers, they first removed the old flower decors in hush-hush tones. As the work progressed, the hush-hush atmosphere gradually dissipated and the chapel soon became resonant of activity.

PRWorks and the volunteers were dead serious and focused on their work as they are determined to get the job done as early as possible.

However, as time flew by, the activity surprisingly became enjoyable and fun with the arrival of the professional florists tapped to do the decorating. Tedious, though, the work was, it never affected the group as they exchanged jokes and funny stories while fashioning out the floral designs.

While everybody was busy, one of the PRWorks staff took time out to have a glimpse of the Sto. Niño whom he claimed was wearing a grin at that very moment. So, he decided to get his mobile and took some snapshots of the “grinning” Holy Child.

Alas, all the shots he had taken came out blurry. To test his mobile’s camera, he took a shot of his fellow PRWorker and it came out very good. So, he took some snapshots again of the Sto. Niño, this time from different angles, but lo and behold, the pictures still came out blurry.

He gave up, thinking maybe the Holy Child didn’t want His picture taken, especially with a hint of a grin on His face.

PRWorks has been sponsoring the floral decorations for the Sto. Niño every Sinulog for ten years now and the staff involved said this annual activity has become more enjoyable than tiresome.

The volunteers who helped PRWorks were Darling Cabizas, Lourdes Cabarrubias, Ivy Rose Apao, and Jennifer Melgar. Responsible for the intricate floral décor were professional flower arrangers Soccoro Cabilao, Damiana Hollero, and Larry Pantonial.

Satisfied with their achievement offered to Cebu’s Patron at dawn the next day, the group happily left looking forward to a grander fiesta and Sinulog celebration. Viva Pit Senyor!

Here are some of our photos:

Filed under: Events, PRWORKS Updates, Tourism, , , , , , , , ,

Helping Sendong survivors this Christmas


Celebrating Christmas means sharing our love, the blessings we received this year, and our prayers not just for our loved ones and friends. Celebrating Christmas is giving to those who need our love, the blessings we received this year, and our prayers most.

This Christmas season, those who need these most are not only our poor neighbors. They include the thousands affected and who survived the wrath of typhoon Sendong (Washi) in southern Philippines.

It is heartwarming to know that Filipinos have responded overwhelmingly to calls for help and prayers. The tragedy that killed over a thousand and rendered homeless thousands more has brought out the best in us as a people.

Here in Cebu, reporters belonging to the Cebu Federation of Beat Reporters (CFBJ) used Christmas parties to raise funds for Sendong victims. CFBJ President Elias Baquero said two Cebu reporters — who will cover Gov. Gwen Garcia’s trip to Cagayan de Oro next week — plan to personally turnover the funds to their media counterparts.

PRworks Inc., in our little way to help, is now gathering aid from friends and clients to address the particular needs of journalists and bloggers affected by typhoon Sendong. (Please read related story)

Filed under: Advocacy, Events, Links, News, PRWORKS Updates, Uncategorized, , , , , , , , , , ,

Happy New Year!

Let’s Pray for Sendong Victims!

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