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Helping Sendong survivors this Christmas

Celebrating Christmas means sharing our love, the blessings we received this year, and our prayers not just for our loved ones and friends. Celebrating Christmas is giving to those who need our love, the blessings we received this year, and our prayers most.

This Christmas season, those who need these most are not only our poor neighbors. They include the thousands affected and who survived the wrath of typhoon Sendong (Washi) in southern Philippines.

It is heartwarming to know that Filipinos have responded overwhelmingly to calls for help and prayers. The tragedy that killed over a thousand and rendered homeless thousands more has brought out the best in us as a people.

Here in Cebu, reporters belonging to the Cebu Federation of Beat Reporters (CFBJ) used Christmas parties to raise funds for Sendong victims. CFBJ President Elias Baquero said two Cebu reporters — who will cover Gov. Gwen Garcia’s trip to Cagayan de Oro next week — plan to personally turnover the funds to their media counterparts.

PRworks Inc., in our little way to help, is now gathering aid from friends and clients to address the particular needs of journalists and bloggers affected by typhoon Sendong. (Please read related story)


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Globe recognized for outstanding communication programs, bags Excellence awards

Globe Telecom once again took top honors from the 10th Philippine Quill Awards for its outstanding communication programs and tools. Two of its entries received the Award of Excellence and were the lone recipients of the citation in their respective categories.


Globe received an Award of Excellence for the Conditional Cash Transfer (CCT) via GCASH REMIT Communication Strategy under the Communication Management – Media Relations category. The CCT program is a government program which provides cash grants to indigent families with certain conditions. In 2010, Globe Telecom was tapped to distribute CCT cash grants in hard-to-reach areas using GCASH REMIT, the company’s cash pick-up service. Through its wide network of GCASH REMIT outlets, Globe was able to bring CCTs closer to the families in remote villages. In a span of only six months, Globe quickly disbursed around P2-Billion cash in over 400 hard-to-reach municipalities.


Globe also bagged an Award of Excellence for Globe Prepaid SUPERUNLITXTALL25 under the Communication Skills – Writing category. To further expand and grow its prepaid business, Globe launched Globe Prepaid SUPERUNLI ALLTXT25, the first-of-its-kind offer for prepaid subscribers that comes in a bundle of three services: text, call and mobile browsing. With Globe Prepaid SUPERUNLI ALLTXT25, subscribers get unlimited text messaging to all networks, 1 hour of mobile browsing, and 10 minutes of calls to Globe/TM subscribers. In order to effectively reach its target market, the campaign used a series of advertorials, which were deemed more personal, relatable, and experiential for the youth category versus traditional advertising.


Meanwhile, Globe Run 4 Home, the company’s annual charity fun run which had over 8,000 runners last March, bagged an Award of Merit under the Communication Management – Multi-Audience Communication category.


Globe also scored three (3) finalist citations for Globe Kasama Ko Program (Communication Management – Community Relations), Globe Cordillera Challenge 2: Bigger and Better (Communication Management – Media Relations), and 5 in 55: Ka-Globe Jam Special Run (Communication Management – Special Events).


“Globe is truly honored with the recognition given by our peers and fellow industry practitioners. The awards we received testify to our commitment to best practices in communications,” said Yoly Crisanto, Head for Corporate Communications of Globe. “This recognition further inspires us to make great things possible for all our stakeholders as we continue to uphold the values of transparency, accountability, and creativity in all our endeavors.”


Given annually by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill is the country’s most prestigious and relevant award for business communicators. Winners underwent a rigorous process based on set objectives that supported business goals and showed an understanding of the target audience; values that were measurable to one’s organization with a creative, effective communication effort; and measured outcome of the communication program as proof that it successfully achieved its stated goals.

Shown in photo during the awarding ceremonies at the Crowne Plaza Galleria Manila are representatives from Globe Telecom led by Head of Corporate Communications Yoly Crisanto (center).

Filed under: Uncategorized

Barangay Nutrition Scholars of Region VII to converge for Annual Congress

The Barangay Nutrition Scholars will converge in the CCP of the South (Luce Auditorium, Siliman University) on 07-08 November 2011 for their 7th Regional BNS Congress.
The Barangay Nutrition Scholars (BNS) coming from the provinces of Bohol, Cebu, Negros Oriental and Siquijor will converge at the magnificent Claire Isabel Luce Auditorium of Silliman University. Considered as the Cultural Center of the South, the Luce Auditorium will be the venue of the 7th Regional Barangay Nutrition Scholar (BNS) Congress on 07 – 08 November 2011. The Congress which is now in its 7th year is organized by the National Nutrition Council Region VII thru the Federation of Barangay Nutrition Scholars’ Association of Region VII (FeBaNuSA 7).  This year’s event will have an inspiring theme “Developing Capacities of BNS to Overcome Challenges”.  Congresswoman Jocelyn S. Limkaichong of the 1st District of Negros Oriental was invited to grace the event as the Keynote speaker.
This annual gathering of front-line nutrition workers is done to update BNSs with new information vital to their professional growth in carrying out health and nutrition services in the grassroots level and promote camaraderie among BNSs. Topics lined up include: How Safe is Your Food? to be tackled by Silliman University’s Michelle A. Naranjo, Community Health Team and the Role of BNS by Dr. Ma. Socorro M. Entera of DOH-CHD 7 and Strengthening the Capacities of BNSs, the Cebu Province Experience by Ms. Dhaianne S. Laborte. The participants will also discuss matters affecting their association including the proposed Magna Carta for BNS.
Aside from the congress proper, the Mutya ng BNS 2011 would also highlight the 2 days event. The different cities and provinces of Region 7 would have their representatives who would be vying for the Mutya ng BNS 2011 Crown. Ms. Rowena Bautista Dilao of Cebu City, the 2010 reigning Mutya ng BNS will turn over the crown to the next Mutya who will continue the role as Ambassador of Goodwill for BNSs region-wide. The Mutya ng BNS is done to showcase the talents and develop the versatility of BNSs.
The Congress is co-sponsored by Silliman University thru the Nutrition and Dietetics Department and City of Dumaguete.

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Media Launch: Bag of Dreams


In a bid to donate thousands of school bags and educational supplies to public school students, the Business Communication class of the Ateneo Graduate School of Business-Cebu campus will raise half a million pesos through their “A Bag of Dreams” charity campaign class project.

The 2,407 students of San Roque Elementary School in Talisay City, Cebu were chosen to benefit from the campaign, which was launched last month in partnership with the Cebu Arts Foundation Incorporated.

For donations, please write a check to Cebu Arts Foundation Inc. You can also deposit cash to Unionbank Checking Account number 002750000380, account name Gerald Anthony Gullas. You may contact these numbers 09173253573; 09173250051; 09334486371 or visit their Facebook page for more information.

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Load-up and get hooked-up with Globe, BDO and SM Foodcourt

Topping-up your Globe Prepaid or TM phones can become even more filling with free food from SM Foodcourt!

Globe Telecom partners with BDO and SM Prime Holdings to give subscribers even more treats for staying Globe-connected with the “Super Loaded Meals” promo.Globe Prepaid or TM subscribers who have current, savings and cash card accounts with BDO simply need to reload their mobile phones via any of the 1,430 BDO ATMs nationwide to get meal coupons that can be used at any of the 38 SM Foodcourts all over the country. To redeem the Super Value Meal coupons, simply show the ATM receipts of their reload at the redeeming areas. The coupon is valued at ten percent (10%) of the load value. For example, a P100 reload gives a customer a P10 coupon; P250 worth of reload is equivalent to a P25 coupon; a P500 reload gets P50 coupon; and a P1000 load gives a customer P100 coupon. The Super Value Meal coupons can be used to buy food and drinks at any of the 400 SM Foodcourt concessionaires nationwide.
The Super Loaded Meals promo runs until October 15, 2011.


Photo shows an accountholder who just reloaded her Globe phone through the BDO ATM presenting her ATM receipts to redeem her Super Loaded Meal Coupon. The Coupon can be used to buy food and drinks in any of the 460 concessionaires at SM Foodcourt nationwide.

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Globe backs Zamboanga’s Hermosa Festival 2011




Globe Telecom partners anew with the Zamboanga City government for the celebration of the 2011 Zamboanga Hermosa Festival, leading the month-long festival dedicated to its patron saint, Nuestra Señora La Virgen del Pilar with myriad of events and activities which included the Miss Zamboanga 2011.

Photo shows Miss Zamboanga 2011 winner Nancy Leonard together with last year’s winner Biel Faundo and Zamboanga City Mayor Celso Lobregat during the coronation night held last October 4. Other events sponsored by Globe Prepaid include Little Miss Universe on October 7 at the Astoria Regency in Pasonanca and a live concert by rock band URBANDUB on October 8 at the Zamboanga City Coliseum. Meanwhile, Zamboanga’s local talents will take center stage at the Globe Prepaid Day—Superbeats Variety Show, to be held on October 11 at the Paseo del Mar. TM, the value-for-money mobile brand powered by Globe Telecom, is hosting a TM Day in Zamboanga on Sunday, October 9 at the Paseo del Mar. Then on October 12, TM brings the ASTIGFEST concert to Zamboanga with Parokya ni Edgar at the parking grounds alongGov Camins Avenue. With the theme “Fiesta Hermosa, Vamos a Zamboanga,” this year’s celebration of the Zamboanga Hermosa Festival aims to promote the city as a tourism destination.



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San Remigio Beach Club and the Antonio D. Ynoc Family Foundation photo gallery

Breaking barriers. Officers and members of the Rotary Club of Cebu Port Center, the Antonio D. Ynoc Family Foundation (Antonio Ynoc, far left; Mark Ynoc, second from left), Barangay Tambongon Officials and DECS Officials during the High School Building Groundbreaking Ceremony and MOA Signing for the Tambongon Community High School, August 29, 2011.



3,000 mangroves and counting. For over three years now, the San Remigio Beach Club and Antonio D. Ynoc (far left) Family Foundation has been in support of the Rotary Club of Cebu Port Center in their mangrove-planting activity. With the help of Concept Placement Resources Inc., Municipality of San Remigio and DEPED Officials, the groups were able to plant over 3,000 mangroves.



One clean sweep. During the coastal clean-up project supported by the San Remigio Beach Club with the Antonio D. Ynoc (second from left) Family Foundation. The coastal clean-up was organized by the Rotary Club of Cebu Port Center in cooperation with Concept Placement Resources Inc., Municipality of San Remigio and volunteer doctors on August 28, 2011.








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Tourism chief to lead 20 experts as MICE speakers: DOT 7 director

TOURISM Secretary Alberto A. Lim will lead the battery of speakers that include at least 20 experts from all over the world who will arrive in Cebu for next week’s Philippine Meetings, Incentives, Conventions and Exhibitions/Events Conference (MICECON) 2011.


“There will be speakers from the United States, Australia, Singapore, Thailand, and top Filipino corporate moguls coming to Cebu,” said Rowena Montecillo, regional director of the Department of Tourism (DOT) 7.


Montecillo, who is coordinating preparations with local tourism stakeholders, said the experts will be sharing their knowledge and skills before some 350 participants from the MICE (Meetings, Incentives, Conventions and Exhibitions/Events) sector.


“Secretary Lim will deliver the keynote address of the conference which banners the theme ‘I Share, You Connect, We Change.’ It will transpire at the Cebu International Convention Center (CICC) on August 10 to 13 and is expected to advance Philippine tourism,” Montecillo said.


“The impact won’t be limited to Cebu City and province. The conference will benefit the entire Visayas and Mindanao because Cebu is a tourism gateway to central and southern Philippines. In Cebu, many tourists stay for a while after they arrive before going to other destinations like Boracay, Panglao in Bohol, the underground river in Palawan, or Samal Island in Davao,” said Montecillo.


“We are excited because the conference draws global attention to the country’s many potential venues and destinations for international meetings, incentive travel, conventions, exhibitions, and events including pre and post MICE tours,” she said.


Earlier Lim said MICECON is a two-pronged strategy of promoting the Philippines as a global MICE destination while helping our industry embark on product development that suits international requirements and standards.

“MICECON 2011, therefore, is both a tourism marketing event and a strategic knowledge resource distribution program designed for the MICE sector and the rest of its supply chain,” Lim explained.

“So while the focus is on the MICE sector, the benefits will redound to the entire tourism industry and all its members, and the rest of the economy,” Lim stressed.

MICECON is organized by the Department of Tourism (DoT) through its marketing arm, the Tourism Promotions Board, with the full support of Cebu province, the Philippine Association of Convention/Exhibition Organizers and Suppliers, the Hotel Resort and Restaurant Association of Cebu (HRRAC), and the Meetings, Incentive Travel, Events/Exhibitions (MITE) Philippines Inc.

HRRAC president and MICECON organizing committee chair Hans Hauri placed the MICE market at a conservative 50 million constituents worldwide.

Based on DOT data, the country’s total yearly foreign visitor arrivals is around 3.5 million with total tourism receipts of about $5 billion, partly because of MICE. The Philippines’ share of the global MICE market is growing along with the increase in its high-end room accommodation capacity, convention facilities and other related physical infrastructure.


More information on MICECON 2011 can be obtained from the local DOT office and the Philippine M.I.C.E. Conference Organizing Committee (Tel: 5256110, 5256635, 5259318; Fax: 5216165; Email:,; or visit:

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