PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

Our Story

Doris Mongaya

The agency began as a confidential team in Cebu assisting the media relation efforts for Asia-Pacific Economic Conference (APEC) and the presidential bid of Renato de Villa in 1996-97. It further gained experience and expanded its media network in Cebu during the 1998 election campaign when it provided media support for a number of candidates. The team developed into PRWorks after the 1998 elections when it entered into a partnership with TeamAsia, which operates in Manila, Hong Kong and Singapore.

As local partner for TeamAsia, the agency began involving itself in organizing corporate events particularly those related to information technology in the cities of Cebu, Bacolod, Iloilo and Davao. TeamAsia likewise introduced PRworks to other clients like the Center for Pop Music when it began its Cebu operations and introduced Sarah Balabagan as a singing sensation.

As we entered the new millennium, PRWorks began to organize events on its own like the Cebu IT Summit 2001 that charted the information technology direction in Cebu and the Cebu Mountain Fest in 2002 that brought the environmental folk group ASIN in Cebu

During the 2004 Sinulog Festival, PRWorks assisted our client BAYANTEL manage the festival media center. We likewise conceptualized and managed events for clients during the 2004 and 2005 celebrations of the Cebu Press Freedom Week.

More ambitious, however, are the customized PRworks crisis management solutions for political candidates during the 2001 and 2004 elections as well as the media-community relations initiatives that resulted in strong community support for the planned two coal-fired plants in Naga, Cebu in 2004-2005.

In 2006, PRworks helped the local government of Mandaue City position itself for the Association of South East Asian Nations (ASEAN) using the Mantawi Festival 2006 with the theme “Taking Roots, Soaring High with ASEAN” as vehicle.

This year, we assisted the Cebu Provincial Government with the logistical concerns for the 12th ASEAN Summit, managed the local press campaign for selected senatorial candidates during the 2007 elections.PRworks was also actively involved with Cebu Business Month, the launch of the SME IT Park in Naga City, the 8th Motorshow Cebu International and the Pastores de Naga Christmas festival in 2007.

In 2008, our major projects included the Sari-Sari Store Festival of the Prince Warehouse Club with Liberal Party president and Senator Mar Roxas and Presidential Management Staff (PMS) now Press Secretary Cerge Remonde as guest speakers. The festival gathered over 2,000 owners of Sari-Sari stores in Metro Cebu at the Cebu International Convention Center (CICC). This was followed by the staging of the first Mr. Cebu Contest at the Cebu City Waterfront Hotel and Casino.

Aside from these events, a major activity involved managing the labor crisis that hit Salcon Power Corp. in Naga, Cebu for the most part of early 2008.

PRworks started 2009 with a bang. The Diva2Diva concert of the country’s three top divas — Kuh Ledesma, Pops Fernandez and Sza-Sza Padilla — along with popular male balladeers Erik Santos and Jed Madela was the grandest pre-Sinulog 2009 event.

This was the year of Vis-Min milestones: when PRworks went full blast in its Visayas-Mindanao operations.  The agency assisted Globe Telecom in bringing journalists from Cebu, Davao, Iloilo, and Bacolod to cover its Stockholders’ Meeting in Makati. Cebu-based clients — GT Cosmetics and International NKYR Academy (INA) — expanded to other Visayas and Mindanao provinces with the help of PRworks. The only Filipino laptop maker NEO likewise likewise began tapping PRworks for its product launches in Cebu and Davao.

It was also in 2009 when the London-based Bombardier, the world’s biggest train and aircraft maker turned to PRworks when it relocated to Cebu City as its finance operations center while Japan’s Toshiba opened its laptop display center at SM City at Cebu City’s North Reclamation Area.

As Naga City, Metro Cebu’s southern industrial center, heated up as the focus of the environmental campaign to stop the operations of coal-fired plants in the last quarter of 2009, PRworks came it to help publicize the reality that local residents actually supported the construction of a 200 mw coal-fired plant by the Korean Electric Power Corp. and SPC Power Corp. (KSPC) while it pushed for the concept of multiplicity of power sources for Cebu. PRworks believes that while Cebuanos need coal plants now to provide cheaper base-load for the Cebu grid, this is only transition towards more reliance on renewable energy sources in the years to come.

Early this year, PRworks went into high gear in its Vis-Min operations for GT Cosmetics, INA, and NEO, the agency likewise helped push the campaign for political change in the Philippines with its voluntary support for the candidacy of eventual May 10, 2010 winner President Benigno Aquino Jr. and his running-mate Sen. Mar Roxas.

We understand that the world now depends on symbols and constant interaction. We strive to help our clients shape destiny by managing perceptions.

With our extensive network and experience in Cebu, Davao and neighboring provinces, PRWorks offers you the key to managing perceptions in southern Philippines.

Check out a list of our recent projects in our Projects Page. A list of our past projects can also be viewed here.

6 Responses

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