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Your Preferred Public Relations Partner in Cebu and Southern Philippines

Public Relations in southern Philippines this 2012 (d)


Impact of the 2013 elections.

The post on Miss Universe runner up Chamcey Supsup and businessman-politician Glenn Soco of One Cebu was one of the most viewed so far in politika2013.wordpress.com.

A huge portion of the broad social media community is involved in advocacy and sharing of politically-related news and views. In the same manner, government starting with President Noynoy Aquino and a growing number of political personalities are also actively engaging social media.

PRworks, for instance, has decided to join the political conversations last October 2011 in anticipation of the increase in traffic for politically-relevant blogs. The agency has encouraged and supported our networks of writers and bloggers to join politika2013.wordpress.com which is designed broadcast views from the Philippine south.

Consider also the impact on Philippine politics of extensive use and success of engaging social media in political mobilizations abroad like the 2011 Arab Spring  and Occupy movement. Then there is the 2012  presidential elections in the United States. Facebook and Twitter users would more likely participate in offline political meetings. Online sharing is leading to offline engagement.

Politicians interested in running for national and local public offices during the 2013 midterm elections would be stupid to ignore the importance and power of engaging social media communities. Already, several Facebook accounts and pages of known politicians. Some have also gone into putting up blogs and even Twitter accounts.

This means spreading political campaign budgets to include publicity through social media. Those who refuse to do so for various reasons would find their campaigns overtaken by social media-savvy politicians. Because the central offices of national candidates are based in Metro Manila, politicians would need public relations assistance to engage traditional and social media in southern Philippines.

Understanding and insights into how social media can help a particular political campaign vary however. Professional public relations practitioners could help in crafting an integrated political marketing campaign.

While the corporate world needs to deal with the faster spread of bad news – a situation that bred more crisis communicators, politicians running for elective positions face active competition that (it is safe to assume) engages in demolition tactics. Politicians need to learn fast in controlling social media conversations.

Role of public relations will grow further.

As the corporate world, the political community and stakeholders, and traditional media organizations in the Philippines engage social media to reach the public, the value of proactive and reactive public relations grows with it. Our experience as PR partners in the Visayas and Mindanao for Globe Telecom and Nokia Philippines has made us realize and take advantage of new ways to communicate using emerging technologies.

Public relations agencies like PRworks will have to compete with advertising and SEO companies that pay for placement however. PR primarily focuses on building earned hits and communities of followers.

We, in PRworks, are doing this by engaging traditional and social media in online and offline activities and networks. Aside from helping Cebu and Visayas bloggers organize their events, for instance, the agency initiated the formation of the Media Information Network for Nutrition and Development (MIND) 7 with the National Nutrition Council (NNC) in Central Visayas. We also moved to form the Tourism and Heritage Information Network (THINK) 7 together with the Department of Tourism (DOT) also in Central Visayas.

Still, the pace at which information moves in all directions is a continuing challenge. We are dealing with an ever changing traditional and social media world. This means the continuing challenge for building brands and reputations, helping clients face crisis situations proactively, and engaging communities in southern Philippines online and offline. Back

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Public Relations in southern Philippines this 2012 (a)


Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations.

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and SPC Power Corp. (SPC), the Cebu International Convention Center (CICC), the National Nutrition Council (NNC) 7, and the Department of Tourism (DOT) 7.

As we approach the end of 2011, we begin looking into the year ahead. And we ask, what’s in store for public relations work in central and southern Philippines for 2012?

Increasing market share of online news media.

English-language community papers will increasingly feel the pressure of the increasing market share of online news media.

A growing segment of urban and provincial population is going online and spending more time in social media especially Facebook through the years. They are learning the habit of accessing news, not by buying anymore their favorite English dailies. More often, they now merely click on news shared by friends, go to search engines like Google, Yahoo, and Bing for more related information, or enter the online versions of their favorite community paper.

This trend has led to the emergence and growing audience of online versions of practically all community papers in major Vis-Min urban centers. This also paved the way for the rise of online news and opinion blogs and the shift of local news syndicates like Minda News to being online publications. The forward looking management of Sun.Star network of community publications has closed weak publication affiliates in the cities of Ilo-ilo, Zamboanga, and General Santos and shifted news coverage to the online Sun.Star news exchange (Sunnex).

This means the community papers will be using only the best stories – and that includes press releases and news pitches – especially with the more intense competition and declining news space. For PRworks, this means adhering to its belief that the best PR uplifts lives. Read Part B

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PRworks list of CDO journalists affected by Sendong


English: Map of Metro Cagayan de Oro (Metro CD...

Image via Wikipedia

Houses totally washed out:

1. Cong Corrales – Mindanews, Gold Star Daily, TV 5, and Reuters

2. Joe Felicilda – Mindanao Daily Balita

3. John Paul Barsopia – Newsline Mindanao

4. Henry Lasola – GMA 7 CDO

5. Aping Bergacio – Reuters

First floor of houses totally inundated:

1. Erwin Mascariñas – Associated Press

2. Jigger J. Jerusalem – Gold Star Daily, Phil Star

3. Mike Baños – Business Week Mindanao

4. Joe Palabao – Business Week Mindanao

5. Joe Pantoja – Business Week Mindanao

6. Gerry Gorit – Business Week Mindanao

7. Bingo Alcordo – Gold Star Daily

8. Nicole Managbanag – Sun.Star CDO

9. John Michael Bustamante – dxJR Radyo Higala

10. Ditas Gualberto – dxIM Radyo ng Bayan

11. Andrew Jularbal – dxIM Radyo ng Bayan

Houses filled from knee to waist with water:

1. Terry Betonio – Sun.Star CDO

2. Stefanie Berganio – Sun.Star CDO

3. Annabelle Ricalde – Sun.Star CDO

4. Jennifer Besere – Sun.Star CDO

5. Lynde Salgados – Sun.Star CDO

6. Butch Enerio – Business Mirror

7. Candy Macabale – Newsline Mindanao

8. Abigail Malalis – Newsline Mindanao

9. Ronald Jagonal – dxIM Radyo ng Bayan

10. Ric Occiones – dxCO, Oro Gazette

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Mediamen, bloggers among Sendong victims


A father loses his daughter. (Photo from http://twitpic.com/7udfiz)

TWENTY-FIVE media practitioners and bloggers in Cagayan de Oro and Iligan cities were among the victims of flash floods wrought by Typhoon ‘Sendong’ over the weekend.

Two of them, unfortunately, lost their lives as the violent flood swept their homes in Iligan. They were Michel Kundiman of dxRJ and Leonisid Alsonado of dxIC-RMN.

The media people affected by the tropical storm are:

 English: Political map of Northern Mindanao Re...Bloggers who were likewise victimized by the flash flood in Cagayan de Oro are Michael Abonitalla, BabyJane Lacaba, Eleanor Aguilar, Rob Bana, and Vic Madriaga.
PRWorks Vis-Min is calling on fellow media practitioners and charitable individuals and corporations for donations to help these affected journalists and their families get back on their feet and start living afresh.
Donations will be received at the PRWorks office right across the USC Main gym along Sanciangko st. until Monday, Dec. 26. Please coordinate with Doris (09167369463) or Mafe (09173829016) at 416-7159; or email dorismongaya@gmail.com or prworks2003@gmail.com.

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GT Experience Video Contest for Pinoy Bloggers


GT Cosmetics Manufacturing is inviting Philippine bloggers especially those based in the Visayas and Mindanao to document their GT (Gandang Tunay or Gwapong Tunay) Experience with the use of GT Cosmetics products in 2-3 minute video clips and win exciting prizes in the process.

All participating bloggers will get attractive packages of GT Cosmetics Products. But the blogger producing the best video and the most popular video will get P2,500 cash each!

You can use the samples we distributed during the Visayas Blogging Summit 2011 and the Best Cebu Blogs Awards Night. Or you can always grab one from any Watsons outlets.

We will be announcing additional prizes as the December 30, 2011 deadline for submission nears. So what are our blogger friends waiting for?

Here are the mechanics:

1. Video contest open to all bloggers old and new.

2. Each video must be at least 2 minutes but not more than 3 minutes (For easy download) and about your personal experience with GT Cosmetics. It could be a review or the act of using one or several products or any other creative ways one can portray your experience

3. Video entries must be posted in contestant’s blog(s) and linked to GT & Me. It could be uploaded directly to the blog or using Youtube.

4. Use familiar video formats mpg, .avi, .wmv, .mov including mp3 and flv.

5. Deadline for submission Dec. 30, 2011.

6. No obscene, inappropriate content. No use or reference to competing products.

7. Content to focus on the experience of using GT products.

Ms. GT Cosmetics during the USC TC Days beauty pageant Charlyn Noble Macaraeg has already been using GT Cosmetics products when she won. She went out of her way to help promote GT Cosmetics during the Visayas Blogging Summit 2013. Click this photo to bring you to GT & Me where there are more Charlyn pictures.

8. Criteria for Judging:

  • Category one: Best Video
    • Depiction of GT Experience – 50 percent
    • Creativity – 25 percent
    • Technical Execution – 25 percent
  • Category two: Most Popular — Most likes at the GT & Me Page.

10. Prizes for the Best Video and Most Popular Video:

a. P2,500.00 cash

b. Special package of GT Cosmetics.

c. Gift Checks from San Remigio Beach Club.

11 All participating bloggers shall have one gift pact for each video entry.

12. Winners shall be notified via GT & Me and email. All prizes and gift items shall be claimed at PRworks office. (Sent via JRS to entries outside Metro Cebu).

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250 bloggers joined the Visayas Blogging Summit 2011


Cebu City Mike Rama and Ms. GT Cosmetics Charlyn Noble Macaraeg pose with Miss Earth candidates Miss England, Estonia, Guatemala, and Guam.

 

The Cebu Bloggers Society Inc. (CBSi) successfully conducted 2nd Visayas Blogging Summit 2011, the biggest social media gathering of some 250 bloggers across the Visayas region last November 26 at SM City Cebu.

CBSi has clinched partnerships with SM City CebuRamon Aboitiz Foundation Inc.PR Works, and GeiserMaclang in staging the summit.

CBSi has also secured support of VirtualStaffFinder.comWatsons,International Pharmaceuticals Incorporated (IPI),SolidHosting.phCebuDirectories.com, Bluewater ResortsTibiao Fish SpaCrimson Resort and SpaHero Hungarian Sausage,Coffee DreamBos CoffeeHarolds HotelPinoyGreatDeals.com,HoneyCombFC.comNokiaGlobe, GT CosmeticsCebu Daily NewsThe FreemanSunstar Cebu, Panay NewsABS-CBNGMATV 5,GeohMediaBrennAlmario.comJunixBlog.comHome Radio,Monster Radio and Y101, for the event.

CBSi also gathered the support of various blogging groups and professional organizations to the 2nd Visayas Blogging Summit, including Cagayan de Oro Bloggers Inc., Davao Bloggers, Iligan Bloggers Society, Iloilo Bloggers, Mandaue Chamber of Commerce and Industry, Manila Bloggers Network, Mindanao Bloggers, and Negros Bloggers.

With the theme, “Blogging and Beyond”, the 2nd Visayas Blogging Summit featured reputable speakers in the field of social media.

The event’s keynote speaker was Chris Ducker, founder of Live2Sell Group, a business process outsourcing firm working with clients around the world. He talked about a professional blogging titled From Blog to Business – Getting Serious Online!

Other speakers included Janette Toral, author of several books and research reports on social media and the Internet, who talked about social media responsibility; Joanne Apat, director of Online Marketing & eBusiness Consulting at Gwion Limited Hong Kong  Tim Bennet of Argon Management, Brad Geiser of GeiserMaclang, and Max Limpag of Sun Star Cebu and bloggers Vernon Joseph Go and Evanjohnn Mendoza talked about personal blogging.

Kabataan Party List Rep. Raymond Palatino, a blogger since 2004 and the South Asia editor of Global Voices, broadened the discussion to a global advocacy perspective while Gina Lopez of the ABS-CBN Foundation pushed the advocacy against mining in Palawan.

The Visayas Blogging Summit, which was first organized by the Iloilo Bloggers in Iloilo City, is a gathering of bloggers in the Visayas to talk on issues and concerns related to blogging and discuss how to further make blogging an effective tool for community development.

This year, the Visayas Blogging Summit highlighted the value of blogging as a potent tool in community development and in encouraging community participation.

For more information on the 2011 Visayas Blogging Summit, or to register, please visit www.vbs2011.cebubloggers.com.

Filed under: Advocacy, Blogs, Events, GT Cosmetics, , , , , , , , , ,

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