PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

Relic visit: Complete Cebu schedule

Click on the above image or on the link below to browse and download the complete schedule of the Cebu-leg of the pilgrimage of Saint John Bosco in PDF format. The relic will arrive by boat on December 12, 2010 in Bato, Santander, Cebu from Dumaguete City. It will be brought to Manila by plane on December 23, 2010.

This shall serve as our guide in spreading the message of Saint John Bosco’s visit.

SJB Relic Schedule – Cebu cluster as of Nov. 29, 2010


Filed under: Events, News, , , , , , , ,

Commemorative Book on the Saint John Bosco pilgrimage

The pictures and infographics in this blog were from and the Facebook page of Fr. Lan Guiao. We selected and posted some that grabbed our attention and give this blog's readers an idea of what's happening.

The PRworks team has begun conceptualizing the planned commemorative book on the Negros-Cebu leg of the pilgrimage of the relic of Saint John Bosco in the Philippines in coordination with representatives of the Salesians of Don Bosco-Philippine South Province.

The relic is scheduled to arrive in Bacolod City on December 5 and in Cebu on December 12, 2010. The book intends to document this once in a lifetime event (the pilgrimage is being carried out in preparation for the 200th birth anniversary of Saint John Bosco on 2015) in a coffee table memento that both refreshes our memories and serves as an instrument for continuing the saint’s work.


The book will contain: messages of Rector Major and Fr. Provincial, messages of Bishop Cantillas, and Bishop Buzon; an article on the life and works of Don Bosco;  an overview of SDB’s life and works in Phil. south province with Pakistan (mission area); an overview of the Salesian Family: SDB, FMA, Salesian cooperators, Past Pupils, Don Bosco Volunteers, Damas Salesianas, Caritas Sisters, Association of Mary Help of Christians; an overview of the significance and global journey of DB’s Relic; and of course a photo gallery with write ups of the visit of DB’s relics in Negros and Cebu.

While the PRworks team working on this will be coordinating with the photo/video documentation team headed by Fr. Fidel Orendain SDB, we are thinking of the possibility of getting a full time professional photographer who is a Bosconian to go with Fr. Fidel’s team when the relic arrives in Bacolod until it leaves Cebu for Manila on December 23, 2010.

Public participation

More important, we are looking into the direction of getting public participation for the making of this book by sending us photos and videos via email and through a Facebook page. The best 10 or 20 photos sent shall be used in the commemorative book and the senders (so they better write their complete contact information) shall be given free copies each. If potential sponsors will agree, we shall be able to give more giveaways. What do you think?

Sponsorship a privilege

Now, we don’t want the commemorative book to look like a commercial catalog so we shall be writing features with pictures about projects and other good works of sponsors or their participation in the different pilgrimage activities instead of advertisements. The privilege to become a sponsor shall be limited to those with advocacy and/or corporate social responsibility projects as well as those with community achievements and those actively helping make the Saint John Bosco relic pilgrimage a success.

Yes, sponsorship shall be a privilege to a deserving few with the approval of the SDB-FIS community.

Your inputs

We in PRworks feel we don’t have the monopoly of ideas on how to make this book the best that we could produce given the tight schedule. We need to turnover the first 1,500 copies of the commemorative book on January 28 or 29, 2011 before the Don Bosco Day celebration in Cebu City.

Feel free to interact with us on this project by inputing your comments below or in the PRworks Visayas-Mindanao (Philippines) Facebook page. Your inputs shall be valuable in this work in progress.

For those interested in sponsoring this project, please contact us at or at (6332) 4167159 and (6332) 4134062 or visit our office at 64 Sanciangko Street, Cebu City which is across the USC Main Gym.

Filed under: Events, News, Projects in Progress, , , , , , , , , , , , , , , , , , , , , , , ,

PR 101

Public relations is one subject that is largely misunderstood. It is not advertising. You are right if you believe it involves sending out press releases.  But public relations is more than writing and distributing press releases. Click this link to browse a simplified presentation about Public Relations. Feel free to comment and interact with us on this.

Our definition of Public Relations

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More info on the pilgrimage of St. John Bosco’s relic

The following are links to related articles about the current pilgrimage of the relic of St. John Bosco in Asia:

Saint’s relic arrives in Cebu today

St. John Bosco relic expected today

Don Bosco relic to arrive in Dumaguete

Don Bosco relics draw Christians, others

St John Bosco’s Relics Will Tour Asia for one year

Pilgrim relic of Don Bosco visits RP


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Saint John Bosco Relic videos

The relic of Saint John Bosco has arrived in Bacolod City last December 5 is now moving around Negros Island on until December 11, 2010. The relic will be in Cebu from December 12 to 23, 2010. Devotees of the saint are expected to welcome the relic as it moves around Negros and Cebu. We in PRworks will be involved in the production of a commemorative book on the Visayas leg of the relic’s world pilgrimage. Individuals and companies interested in supporting the making of this book aimed to make a lasting memento of the visit can send an email to or

Filed under: Links, PRWORKS videos, , , , , , , , , ,

Initial foray into social media boosts GT cosmetics

GT Cosmetics events are getting posted in other sites ...

Expansion beyond the shores of Cebu to other Visayan Islands and Mindanao for a local cosmetics maker could not have been as fast this year without a boost from social media particularly bloggers based in Cebu, Davao, Cagayan de Oro, and Iloilo Cities.

This developed after the Cebu-based GT Cosmetics began expanding its market for products like its carrot and whitening soaps this year with a series of media launches in key urban centers in the Visayas and Mindanao. GT Cosmetics products are now displayed in practically all major malls in the Visayas and Mindanao and convenience stores like Watsons.

“Aside from members from the local media like print, radio and television, we also extended invitations to bloggers. Not only was I surprised by the interest of the blogging community, the impact of write-ups in blogs continues to astound me,” said Engineer Leonora Salvane, owner of GT Cosmetics.

She noted that even after the initial excitement weeks after each launch, the articles posted in the online versions of local media outlets and the blogs continues to stimulate interest and interaction online.

“The articles even got posted and commented in a Las Vegas online paper and product review websites,” an excited Salvane said. Because of this, the company now intends to develop this presence in social media especially with its goal of expanding its present foothold in Metro Manila.

For GT Cosmetics, this foray into social media has a lot of promise considering that the Philippines, which has a population of some 99 million Filipinos, already has 29.7 million Internet users.

Internet World Stats recorded that the number of Internet users in the Philippines has grown tremendously from a mere 2.6 percent of the population in 2000 or a growth of 27.1 percent in ten years.

Doris Mongaya, PRworks Inc. managing director, noted that in 2009, Filipino Internet users numbered 24 million. This means there was tremendous growth of some 5.7 million Filipino users by July 2010.

Growing communities of bloggers, people who put up and regularly write in web logs popularly called blogs, are making their presence felt online and offline.

Concentrated in Visayas and Mindanao urban centers, many bloggers are attending and writing about community developments including their experiences with GT Cosmetics products, said Mongaya.

PRworks, which has been helping GT Cosmetics in its ambitious expansion plans, is now laying down plans for broadening the online presence of the cosmetics maker especially in popular social media platforms such as Facebook.

“We, however, recognize that building successful online communities for GT Cosmetics is earned and a result of hard work. The recognition and support online are a result of experiences with quality products. It is largely free but must be won through word-of-mouth online,” said Mongaya whose agency has also made its mark online.

The PRworks Online blog (, which now has over 12,000 unique views, has earned for the agency choice clients like NEO Laptops and a cell phone manufacturer.

“We believe our experiences with marketing online will further boost GT Cosmetics as its looks forward to markets beyond Visayas and Mindanao,” Mongaya said.

Filed under: Case Studies, News, , , , , , , , ,

Pacman and Charice as Philippine endorsers!

JOINING the brouhaha on the new slogan of the Department of Tourism (DOT), several lawmakers has advised the agency not to use “Pilipinas Kay Ganda” and revert back to the old “Wow Philippines” then tap Sarangani Congressman Manny Pacquiao as its endorser to better promote the Philippines.

According to a Sun.Star report, ” Zambales Representative Mitos Magsaysay said Pacquiao is the only Filipino personality who is known globally to the point that he was tapped as an endorser by a senator from the United States … (he) can do ‘a good job of selling the country’ than the new slogan, ‘Pilipinas Kay Ganda.'”

PRworks agrees but aside from the Pacman, we should also utilize another Filipino who has become a star in the global entertainment world — Charmaine Clarice Relucio Pempengco popularly known as Charice.

Charice, born on May 10, 1992, rose to popularity through Youtube. Oprah Winfrey has described her as the Most Talented Girl in the World. Her accomplishments include being the first solo Asian artist in history to land in the Top 10 of the Billboard 200 album chart. She is now an international television actress as the character Sunshine Corazon in the popular TV series Glee.

Filed under: News, Views, , , , , , , , ,

Facebook versus Google

Privacy issues has long hounded Facebook and its founder Mark Zuckerberg. But with hundreds of millions worldwide spending more of their time on Facebook, one could not just ignore this phenomenon.

Could Facebook upstage Google, along with other search-email sites like Yahoo and Hotmail, by integrating email into its messaging system?

This possibility developed as Facebook unveiled a new messaging platform this week that integrates cell phone texts, chats, e-mail, Facebook messages into one messaging platform. To make it easier to communicate with people who are not in Facebook and entice existing users to prefer its e-mail service, e-mail addresses will be handed out. The new platform will be rolled out in the coming months.

According to news reports, Facebook’s Mark Zuckerberg looks at text messages and chats as the modern messaging system, not e-mail.

Young people are more into instant messages than e-mail, which is a technology that is four decades old. Zuckerberg sees the future in what some analysts are now describing as Generation Text. Today’s elementary and high school kids prefer text messaging and chats than the longer e-mail in communicating with each other.

But why is Facebook going out of its way to integrate e-mail into its messaging system instead of focusing on developing text messages and chats? Facebook reportedly has devoted 15 engineers working on the project for 15 months.

The answer is fairly obvious.

A huge portion of its 500 million users worldwide are adults, many are professionals and businessmen, who switch to the Internet search leader Google or to Yahoo for their e-mails.

We in PRworks Inc., for instance, has adopted Google’s popular Gmail for primarily communicating with each other, our clients, our media and bloggers network in central and southern Philippines, and our contacts outside the country even as we are going head on in developing Facebook communities.

By making e-mail part of its communications hub, Facebook wants us to stay and not use other e-mail services anymore. In the process, it escalates its competition with Google Inc. and other search engines which are also adopting more social networking features to counter Facebook’s growing popularity.

How will this development play out in the future? We in PRworks are interested in what you, our readers, think.

Filed under: Links, News, Views, , , , , , , , , , ,

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