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GT Cosmetics unveils new plant in Bulacan

Bulacan 4th District Congresswoman Linabelle Ruth R. Villarica (center) leads the cutting of the ceremonial ribbon with Engr. Leonora Salvane, owner of GT Cosmetics, at the new GT Cosmetics plant in Marilao, Bulacan.

GT COSMETICS formally inaugurated its manufacturing plant in Luzon on Monday (May 21) with Bulacan Congresswoman Linabelle Ruth R. Villarica of the 4th District gracing the event in Marilao, Bulacan.

Together with GT Cosmetics owner and national sales manager Engr. Leonora B. Salvane, Rep. Villarica ceremonially cut the ribbon signifying the official commencement of the Cebu-based company’s manufacturing operations in Luzon.

Also on hand to assist Villarica and Salvane in the ribbon-cutting ceremony were Marilao Mayor Epifanio Guillermo, DTI Regional Director Blesida Lantayonal, DTI Provincial Director Zorina Aldana, GT Cosmetics endorser Phoebe Kaye Fernandez, and the proprietress’ very supportive better half Rogelio Salvane.

Other guests in the well-attended occasion include Salvane’s family and friends, members of the Couples of Christ-Liloan (Cebu) chapter, GT Cosmetics Luzon promo girls, and Msgr. Sindulfo Irarte and Fr. Jonald Concha, who officiated the concelebrated inauguration mass. A busload of GT Cosmetics promodisers from different parts of Luzon also joined the celebration.

GT Cosmetics decided to put up a manufacturing facility in Luzon, which accounts for two-thirds of its nationwide market, to be able to cater to the increasing demand of its proudly-Philippine-made beauty products – both locally and internationally.

Phoebe Kaye Fernandez, ABS-CBN personality who is the official endorser of GT Cosmetics.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing’s main plant in Liloan, Cebu.

“With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said

Salvane, who still has reservations in acknowledging that GT Cosmetics has already carved a niche in the Philippine beauty products industry.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing — that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

“We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon,” Salvane said.

Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies’ report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products — night cream, day cream, sunblock, and toner — are also starting to gain popularity among new and avid users.

All GT Cosmetics products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.


GT Cosmetics Manufacturing is a skin-care products company based in Liloan, Cebu. Since 1994, it has been making good quality soap products – Carrot, Papaya, and Bleaching – which are the company’s bestselling merchandise. Its new line of cosmetic cream products such as the night cream, day cream, sunblock and toner is currently gaining popularity among the youth in the Visayas and Mindanao. GT is among the sought-after brands in the market today as it continues to earn the trust of the skin-care-conscious public.

About prworks

The leading public relations partner in central and southern Philippines, PRWORKS Inc. engages in integrated marketing communications for various clients here and abroad. Based in the centrally located Cebu City, the agency delivers because of its extensive access to the local media, political, business, and IT communities.


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Public Relations in southern Philippines this 2012 (a)

Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations.

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and SPC Power Corp. (SPC), the Cebu International Convention Center (CICC), the National Nutrition Council (NNC) 7, and the Department of Tourism (DOT) 7.

As we approach the end of 2011, we begin looking into the year ahead. And we ask, what’s in store for public relations work in central and southern Philippines for 2012?

Increasing market share of online news media.

English-language community papers will increasingly feel the pressure of the increasing market share of online news media.

A growing segment of urban and provincial population is going online and spending more time in social media especially Facebook through the years. They are learning the habit of accessing news, not by buying anymore their favorite English dailies. More often, they now merely click on news shared by friends, go to search engines like Google, Yahoo, and Bing for more related information, or enter the online versions of their favorite community paper.

This trend has led to the emergence and growing audience of online versions of practically all community papers in major Vis-Min urban centers. This also paved the way for the rise of online news and opinion blogs and the shift of local news syndicates like Minda News to being online publications. The forward looking management of Sun.Star network of community publications has closed weak publication affiliates in the cities of Ilo-ilo, Zamboanga, and General Santos and shifted news coverage to the online Sun.Star news exchange (Sunnex).

This means the community papers will be using only the best stories – and that includes press releases and news pitches – especially with the more intense competition and declining news space. For PRworks, this means adhering to its belief that the best PR uplifts lives. Read Part B


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Charlyn ♥ GT Cosmetics


Get to know her more on GT Cosmetics fan page on Facebook.

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GT & Me: UP Cookout 2011 Photo Contest winner

Keeshia Salazar, Manvinder Singh, Paul Vernon Bacayo and Stephanie Rose S. Sandoval has won GT & Me (GT Cosmetics): UP Cookout 2011 Photo Contest. 

GT Cosmetics Manufacturing Pharmacist Jellie Salvane and GT Cosmetics Manufacturing Sales Supervisor Celsa Bajao together with San Remigio Beach Club General Manager Mark Anthony Ynoc have awarded Keeshia Salazar, the group’s representative these amazing prizes: complete set of GT Cosmetics products and gift certificates for the whole group courtesy of San Remigio Beach Club.

This year’s GT & Me: UP Cookout Photo Contest awarding was held at San Remigio Pensionne Suites last September 27,2011.


Filed under: GT Cosmetics, San Remigio Beach, , , , , , , ,

Introducing our GT Cosmetics online image models

Maricris Hetutua, a volunteer nurse and a beach lover. Certified GT Cosmetics user.  Tatak Gandang Tunay.

Edzel Peggy, a freshman HRM student at the South Western University and soon to be a beauty queen. Certified GT Cosmetics user.  Tatak Gandang Tunay.

Nicole Dionela, pure Filipina and a true-blue Cebuana and a sophomore student of Marketing in USC. Certified GT Cosmetics user. Tatak Gandang Tunay.

Alyssa Neri, a graduating Nursing student at University of Cebu and very much active when it comes to school activities. Certified GT Cosmetics user. Tatak Gandang Tunay.

For more updates on these lovely ladies, check out GT Cosmetics fan page on Facebook and be a part of the growing online community.

Filed under: GT Cosmetics, News, , , , , , , , , , , ,

GT is ‘Gandang Tunay’

GT & Me is not just about the products of GT Cosmetics. For us, GT is about “True Beauty” or Gandang Tunay in Pilipino or Gwapang Tinuod, or Gwapong Tinuod in Bisaya.

GT & Me celebrates the underlying beauty of being a woman (and man). They say physical beauty is skin-deep. Thus, the use of all kinds of cosmetics starts with a beautiful skin.

GT & Me indeed talks much about having a beautiful skin. GT & Me is a forum concerned with helping women (and men) take care of and enjoy beautiful skin. But having and taking care of beautiful skin is not just skin-deep. It also means your inner beauty as a person. It involves what you eat, having enough sleep and rest, proper management of stress, and even spiritual peace.

GT & Me should be more than skin-deep. GT & Me is about:

a. The beauty of self-confidence
b. The beauty of motherhood
c. The beauty of being married
d. The beauty of being single
e. The beauty of aging
f. The beauty of learning
g. The beauty of remembering
h. The beauty of reconciliation
i. The beauty of coping
j. The beauty of friendship
k. The beauty of eating the right food.
l. The beauty of being healthy
m. The beauty of having peace of mind
n. The beauty of being close to God.

All these exudes beauty that goes beyond glowing, young, and healthy beautiful skin. This is Gandang Tunay. GT & Me celebrates!

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GT gains following in Social Media

After a month since GT Cosmetics Manufacturing’s fan page debuted in Facebook, 529 people already clicked on its “Like” icon. Genuine users have found their way to the site since April, having discovered a way to share experiences regarding the company’s beauty products.
The fan page is a one-stop shop for product information, as well as, testimonial for regular users. GT with its growing following across a wide age and gender bracket has recognized the power of social media to access a more direct feedback from its clientele.
A two-tiered promo was also launched last month to attract more users for GT. Tier one, a user only has to type in “GT and Me”  in his or her FB account and click the “Like” icon when the page pops-up. But that’s just for starters: When a fan posts his or her image with a GT product on the page, he or she gets a reward. Tier Two, the user may tag in one sitting 50 of his friends and get even more rewards.The promotion is available nationwide and includes all GT products such as Bleaching, Carrot, and Papaya Soaps, Moisturizing Day Cream, Bleaching Sunblock Cream, Whitening Sunblock Cream, and Clarifiance Toner. Designated redemption centers will be posted in Facebook.Winners are announced weekly in Facebook and  prizes are sent directly to the winners.

Already, comments on GT’s efficacy are pouring in:  Jet Garigade has commented, “I’m using GT Cosmetics for more than a year already. I’ve decided to use it for life.”
Peterlina de Cadiz has this to say – “I’m 62 years of age this coming JUNE 28, 2011 but i syill look young when i used your products! I love GT products because my melasma sa face konatanggal especially when I used the clarifiance, bleaching cream, moisturizing cream && carrot soap. Thanks to your GT products. more power && GodBless …” 
GT must have made good feedback that yet another user, Christyn Altres, gave meaning to the initials GT: “‘GOD’S TALENT,GOOD TIDINGS’thats the meaning of GT.” 
An earlier GT Cosmetics social media story:
Initial foray into social media boosts GT Cosmetics

Filed under: GT Cosmetics, News, , , , , ,

Get FREE GT Cosmetics products!

View this video on GT Cosmetics so you will know the kind of great natural beauty products you will receive if you subscribe to PRworks Online. Just go to the homepage and input your email address to the subscription widget. After we verify your subscription, we will correspond with you via email on how we can send you the free soaps and creams.

Find out more ways of enjoying GT Cosmetics at GT & Me on Facebook. Click

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