Idol si ‘Sinulog idol’

Ronna Jenn Lofranco

WE avoided the thick crowd and the rains last January 12, 2012. Thus, we missed the Sinulog Idol 2012 finals. Fortunately, thanks to Sun.Star Cebu and the Sun.Star Exchange desk, we now have the chance to view the winning performance of Ronna Jenn Lofranco, the Sinulog Idol 2012.

Check this out:

This winning performance of Ronna Jenn Lofranco, a third year student of the University of San Jose Recoletos, bagged her the title ‘Sinulog Idol 2012,’ a trophy, and P15,000 cash prize.

According to Sun.Star Cebu’s report:

“Danielle May Ozaraga, a 14-year-old high school student from Looc, Danao City, was named Sinulog Idol first runner-up, while Mark Vincent Sevilla, 19, of Talisay City, finished second runner-up.

Ozaraga and Sevilla received P10,000 and P7,500, respectively.

The three made it to the finale after surviving a six-day elimination phase. Of the 12 original contestants, six made it to Thursday’s grand finals.

Image via Wikipedia

The six finalists, in the first round of Thursday night’s competition, performed songs that each of them finds special. Three, however, were eliminated and the remaining top three – Lofranco, Ozaraga and Sevilla – competed for the final category dubbed “Time of My Life”, which highlights songs that gave the finalists inspiration.

One of the six grand finalists, JemKeziah Keren Felicilda, 16, of Mandaue City, won the Sinulog Idol 2012 Texter’s Choice award after garnering 4,560 votes. The special award was given by Globe Telecom.

Judging the performances Thursday were Jay Unchuan, vocal coach and branch manager of the Center for Pop-Cebu; Apple Abarquez, a Pinoy Dream Academy scholar; Mark Ryan Borinaga, a Cebu journalist.”

According to Cleofe C. Albiso, Central Visayas trade marketing manager of Globe Telecom, TM has been supporting the Sinulog Idol Search for three years now in partnership with the Cebu City Government, the Sinulog Foundation Inc., Center for Pop Music Philippines, and Soundtraxx Production Studio.

The search involved seven consecutive nights of rigorous elimination for the most versatile singer. The finalists were made to perform in different genre per night from Boradway, pop, Original Pilipino Music (OPM), Visayan hits, and inspirational selections.

Those who joined the grand finals will be trained by Cebu Center for Pop Music Philippines and ultimate vocal coach of the province – Jay Unchuan.

Albiso said:

“True to Touch Mobile’s thrust of engaging the Cebuano consumers via the Sinulog 2012 Celebration and providing them with additional benefits in the form of value for money tariff like the AstigCombo 10 where a subscriber can avail of 50 sms to All Networks plus 10 minutes of calls to Globe and TM.  This year’s support is highlighted by the provision of the text voting facility and merch collaterals support, which were mounted in the different barangays and schools represented by the finalists.”

Check out the following photos to give you a glimpse of the show:

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Filed under: Globe Telecom News, News, Tourism, Cebu, Cebuano, Danao Cebu, Globe Telecom, Philippines, Sinulog festival, Sinulog Idol, Sun.Star Cebu, Touch Mobile

Public Relations in southern Philippines this 2012 (b)

Doris Mongaya, managing director of PRworks Inc., poses with Superbalita columnists Bobby Nalzaro (left) and Ruphil Bañoc (right). Bobby is also a columnist of Sun.Star Cebu, a top rated commentator of dySS, and news anchor of GMA 7. Ruphil, on the other hand, is the station manager of dyHP and news anchor of TV 5.

Sun.Star publisher Sonny Garcia and Editor-in-Chief Pachico A. Seares published the first Cebuano-language daily in1994 that primarily catered to the B-C-D market in Cebu and neighboring provinces. The Freeman, Sun.Star’s main competitor in Cebu at the time, countered with the emergence of Banat News.

Both Cebuano-language dailies grew fast and in a few years have overtaken the circulation of its sister publications. In the late 90s, the Sun.Star management exerted efforts in duplicating the success of Superbalita in several urban centers in the Visayas and Mindanao. Today, the Superbalita in Cagayan de Oro and Davao Cities have bigger circulations than their sister English dailies.

Industry insiders attribute this rapid growth to the tabloid format, the use of the local language, and cheaper cost for readers. The Cebuano dailies became the print medium to reach out to the grassroots market.

However, while these Cebuano-language newspapers targeted the B-C-D market, a growing segment of the AB market in Vis-Min urban centers and surrounding rural communities are now reading the Cebuano dailies primarily at the expense of their English counterparts.

We expect this trend to further gain momentum in 2012. Brands (and hence public relations) that target the A-B market in central and southern Philippines cannot anymore ignore the growing A-B audience of Cebuano-language newspapers.Read Part C  Back

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Our Christmas List (Gift ideas and Songs)

Over a month before Christmas 2010, PRworks decided to do something different. As our way of spreading Christmas cheers, we are posting Cebuano Christmas songs from Youtube.

We also came up with our Christmas lists that we are sharing with our readers. Please feel free to participate in our poll of what you agree regarding our choices. We are also encouraging you to also write down your own lists below. Who knows? Santa might be surfing the Net ….

Our list of Christmas songs (scroll down to our second poll), meanwhile, starts with the traditional classics like “Silent Night” and “O Holy Night.” Instead of songs with references to snow and how they celebrate Christmas in the West, we included our very own “Kasadya Ning Takna-a.”

Like Michael Buble in “Grown-Up Christmas List,” we wished for toys when we were kids. But now, as adults we want to see world peace. We are now much like Stevie Wonder wishing for a Christmas free of war and hunger in his “Someday at Christmas” or Sammy Davis Jr. wishing good holiday tidings to all regardless of location, customs, or language. This is because we now see reality with its all its warts like John Lennon and Yoko Ono who presented us the horrors of war amidst the holiday season in “Happy Xmas (War is Over) or Andy Williams pleading for peace during the 1962 Cuban missile crisis in his “Do You Hear What I Hear.” And like Bono and U2 in their song “Peace on Earch,” we ask why peace still eludes us.

Filed under: Events, Links, Projects in Progress, caroling, Cebu, Cebuano, Christmas, christmas carols, Christmas gifts, Christmas list, Christmas songs, Filipino Christmas, max surban, orphans, Philippines, Pinoy, Visayan