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Globe partners with Cebu media for Sinulog 2012

Globe Telecom partners with Y101 to bring a Super Fun Sinulog.

Globe Telecom joins forces with the Sinulog Foundation and the local media in Cebu to help them in their coverage of the world-famous Sinulog Festival. Globe provided high-speed broadband connectivity and Wireless Fidelity (WiFi) connections at the Sinulog Media Center, located along Abellana Street in downtown Cebu.

The internet connection allowed hundreds of journalists covering the Sinulog Festival to easily send their stories and photos to their respective media organizations.

Globe Telecom Visayas Legal Dept. chief Atty. Mac Gordon entertains members of the Cebu media led by Bobby Nalzaro of GMA 7 and Sun.Star Cebu at the 'Super Fun Sinulog with Globe' Media Center.

Aside from internet connectivity, Globe also gave special freebies and perks for subscribers who purchased prepaid load and SIM cards for the duration of the festival, such as free umbrellas, keychains and Henna tattoos. The company’s flagship broadband brand, Tattoo, also hosted the most glamorous parties during the Sinulog Festival, held at The Loft and Penthouse, Cebu’s hottest nightspots, which was capped by a grand party at the Ayala Center Cebu.

Globe Telecom CEO Ernest Cu and Corporate Communications head Yoly Crisanto just disembark from a helicopter on a tour of the Grand Sinulog Parade in Cebu City.

The Sinulog crowd at the Fuente Osmena area.


Filed under: Events, Globe Telecom News, News, Tourism, , , , , , , , ,

Super Fun Sinulog photos

Viva Pit Senyor!

Sinulog dancers

Family picnic at Fuente Osmena.

After Cebu‘s long feast honoring Señor Sto. Niño (the Holy Child) and Sinulog weekend, we can now start posting some of the photos we took. The following is a gallery of some pictures of the parade while we were at the Fuente Osmeña Circle.

As most of some three million revelers and devotees focused on the Grand Sinulog Parade, others took their time having their pictures taken at the Super Fun Sinulog with Globe Photo Wall inside Fuente Osmeña.

Some of the wall photos we are posting below are those at Globe’s photo wall. All of them will be at where one can tag 5o friends and win P100 load. The picture with most tags by January 31, 2012 (oh? That’s additional Sinulog fun until the end of the month) will win prizes from Globe Tattoo.



Filed under: Events, Globe Telecom News, Tourism

Super Fun Sinulog with Globe; Chance to win FREE load & Tattoo MyFi!


Have your fun pictures taken at the Super Fun Sinulog with Globe Photo Wall at Fuente Osmeña on Sinulog Sunday.

That’s today, guys!

Tag 50 friends when your photo is uploaded at and get FREE P100 load from Globe Telecom. Get the most LIKES for your photo and win a FREE Tattoo MyFi.

Just don’t forget to register your name, cell number, and email address. We will inform you immediately when we upload your great pics!

The Tattoo MyFi is such a great gadget for going out and enjoying the Sinulog yet staying connected with and updating your friends.

Wow! This definitely spells “Super Fun Sinulog with Globe.”

We will be posting your photo wall pics here and at later today. Cheers!

For a glimpse of what’s happening this morning, we’re sharing here one of blogger Miong’s pics:




Filed under: Events, Globe Telecom News, PRWORKS Updates, Tourism, , , , , ,

Idol si ‘Sinulog idol’

Ronna Jenn Lofranco

WE avoided the thick crowd and the rains last January 12, 2012. Thus, we missed the Sinulog Idol 2012 finals. Fortunately, thanks to Sun.Star Cebu and the Sun.Star Exchange desk, we now have the chance to view the winning performance of Ronna Jenn Lofranco, the Sinulog Idol 2012.

Check this out:

This winning performance of Ronna Jenn Lofranco, a third year student of the University of San Jose Recoletos, bagged her the title ‘Sinulog Idol 2012,’ a trophy, and P15,000 cash prize.

According to Sun.Star Cebu’s report:

“Danielle May Ozaraga, a 14-year-old high school student from Looc, Danao City, was named Sinulog Idol first runner-up, while Mark Vincent Sevilla, 19, of Talisay City, finished second runner-up.

Ozaraga and Sevilla received P10,000 and P7,500, respectively.

The three made it to the finale after surviving a six-day elimination phase. Of the 12 original contestants, six made it to Thursday’s grand finals.

English: Sinulog 2010, Cebu City

Image via Wikipedia

The six finalists, in the first round of Thursday night’s competition, performed songs that each of them finds special. Three, however, were eliminated and the remaining top three – Lofranco, Ozaraga and Sevilla – competed for the final category dubbed “Time of My Life”, which highlights songs that gave the finalists inspiration.

One of the six grand finalists, JemKeziah Keren Felicilda, 16, of Mandaue City, won the Sinulog Idol 2012 Texter’s Choice award after garnering 4,560 votes. The special award was given by Globe Telecom.

Judging the performances Thursday were Jay Unchuan, vocal coach and branch manager of the Center for Pop-Cebu; Apple Abarquez, a Pinoy Dream Academy scholar; Mark Ryan Borinaga, a Cebu journalist.”

According to Cleofe C. Albiso, Central Visayas trade marketing manager of Globe Telecom, TM has been supporting the Sinulog Idol Search for three years now in partnership with the Cebu City Government, the Sinulog Foundation Inc., Center for Pop Music Philippines, and Soundtraxx Production Studio.

The search involved seven consecutive nights of rigorous elimination for the most versatile singer. The finalists were made to perform in different genre per night from Boradway, pop, Original Pilipino Music (OPM), Visayan hits, and inspirational selections.

Those who joined the grand finals will be trained by Cebu Center for Pop Music Philippines and ultimate vocal coach of the province – Jay Unchuan.

Albiso said:

True to Touch Mobile’s thrust of engaging the Cebuano consumers via the Sinulog 2012 Celebration and providing them with additional benefits in the form of value for money tariff like the AstigCombo 10 where a subscriber can avail of 50 sms to All Networks plus 10 minutes of calls to Globe and TM.  This year’s support is highlighted by the provision of the text voting facility and merch collaterals support, which were mounted in the different barangays and schools represented by the finalists.”

Check out the following photos to give you a glimpse of the show:

Filed under: Globe Telecom News, News, Tourism, , , , , , , , ,

Arranging flowers for Senyor Sto. Niño

The 16thcentury Basilica Minore del Sto. Niño overflowed with thousands of devotees attending the last scheduled Friday mass last January 6, 2012.

This was the second day of the nine-day novena before the celebration of the feast of Senyor Sto. Niño (The Holy Child Jesus) and the Sinulog Festival on January 15, 2012.

“Viva Pit Senyor!”  The assembly loudly chanted as the mass ended and the swarm of church-goers headed towards the exit.

After almost an hour, the church seemed completely empty except for the staff of PRworks Inc. Observing the sanctity of the place, the group silently proceeded to the chapel housing the image of Sr. Sto. Niño, the Patron of Cebu.

No, the PRWorks staff went there not for public relations but to arrange a fresh floral decoration, a panata or panaad (vow) for several years now. It was a privilege of an exclusive evening with the image of the Holy Child inside His chapel that Friday night.

Before they had the chapel all to themselves however, they have to wait a while longer.

The PRWorkers, upon arriving at the side door of the chapel, found themselves talking in almost to a whisper because there was still a devotee inside, praying fervently on bended knees. The man, who had his surgical mask pulled down below his jaw, appeared to be crying while mouthing his supplications. Praying for some kind of a miracle? Maybe, but only God knows what the man was praying for.

When the man left, the PRWorkers had the chapel all for themselves. Along with some volunteers, they first removed the old flower decors in hush-hush tones. As the work progressed, the hush-hush atmosphere gradually dissipated and the chapel soon became resonant of activity.

PRWorks and the volunteers were dead serious and focused on their work as they are determined to get the job done as early as possible.

However, as time flew by, the activity surprisingly became enjoyable and fun with the arrival of the professional florists tapped to do the decorating. Tedious, though, the work was, it never affected the group as they exchanged jokes and funny stories while fashioning out the floral designs.

While everybody was busy, one of the PRWorks staff took time out to have a glimpse of the Sto. Niño whom he claimed was wearing a grin at that very moment. So, he decided to get his mobile and took some snapshots of the “grinning” Holy Child.

Alas, all the shots he had taken came out blurry. To test his mobile’s camera, he took a shot of his fellow PRWorker and it came out very good. So, he took some snapshots again of the Sto. Niño, this time from different angles, but lo and behold, the pictures still came out blurry.

He gave up, thinking maybe the Holy Child didn’t want His picture taken, especially with a hint of a grin on His face.

PRWorks has been sponsoring the floral decorations for the Sto. Niño every Sinulog for ten years now and the staff involved said this annual activity has become more enjoyable than tiresome.

The volunteers who helped PRWorks were Darling Cabizas, Lourdes Cabarrubias, Ivy Rose Apao, and Jennifer Melgar. Responsible for the intricate floral décor were professional flower arrangers Soccoro Cabilao, Damiana Hollero, and Larry Pantonial.

Satisfied with their achievement offered to Cebu’s Patron at dawn the next day, the group happily left looking forward to a grander fiesta and Sinulog celebration. Viva Pit Senyor!

Here are some of our photos:

Filed under: Events, PRWORKS Updates, Tourism, , , , , , , , ,

#itsmorefuninthephilippines zooms to top Twitter trend? Wow!

The slogan sounds really simple and conversational. It surprised many who expected something akin to Wow Philippines or Amazing Thailand. Some expressed cynicism that it’s just a slogan. Others, a truly Filipino trait, began nitpicking.

But the slogan is so simple, conversational, and rings true to most Filipinos that the hashtag #itsmorefuninthephilippines immediately began trending in Twitter. It is indeed more fun in the Philippines than anywhere else in the world.

Let’s take the Sinulog, for instance. More tourists flock to Cebu in central Philippines every January because it’s more fun 24/7 the whole Sinulog week.

Yep, the slogan rocks! It is genius! Wow!

Congratulations Sec. Mon Jimenez!

Filed under: Tourism, , , , ,

San Remigio Pensionne Suites celebrates its first anniversary

The 17th of September marks a huge milestone for the people behind San Remigio Properties. This is not only because they have introduced the first of San Remigio’s very own chain of Pension Suites, but they also get to gather together, as one family, to celebrate the continuing success that is San Remigio Pensionne Suites.

San Remigio Pensionne Suites opened last September 18, 2010 and it has since become popular with guests. Its modern room details, affordability, and strategic location exceeded expectations and helped it maintain a strong hold on its target market.

The Pensionne Suites also just recently launched its Cafe Gloria outlet that boasts of a distinct fusion of local and international flavors and economical food rates.

On its first year anniversary, San Remigio Pensionne Suites pays tribute to the real VIPs of San Remigio Properties. Sharing a table as one big family, the people behind San Remigio Pensionne Suites will be treated to an evening full of fun and excitement.

The event will take part in Cafe Gloria, at the roof deck of San Remigio Pensionne Suites, and will be attended by close friends from different business industries.   There will be a late afternoon mass at 5PM.  This event aims to establish better and tighter connection between the management and the staff of both properties.

As part of its anniversary celebration, San Remigio Pensionne Suites will also conduct a feeding activity for the children of Brgy. Mabolo.

The Pensionne Suites—along with its sister companies Café Gloria and San Remigio Beach Club—all under the management of Mark Anthony Ynoc, aims to continue giving first class service and culinary expertise to achieve every customer’s satisfaction.

“I’m quite happy that San Remigio Beach Club and San Remigio Pensionne Suites make a great team in improving and contributing to the tourism industry of Cebu, and in the long run, help alleviate poverty in the country”, Ynoc said.

Filed under: Events, News, San Remigio Beach, Tourism

Cebu – One of Best Positioned MICE destinations: Philippine Tourism Secretary

After delivering his MICECON 2011 message, Philippine Tourism Secretary Alberto A. Lim (center) tours the One Cebu exhibition at the Cebu International Convention Center (CICC) on August 11, 2011 together with Cebu Gov. Gwen Garcia (left) and Central Visayas Tourism Regional Director Rowena Montecillo (right).

Hon. Alberto A. Lim

Secretary, Philippine Department of Tourism

MICECON 2011 Opening Address

9:00 AM, 11 August 2011 (Thursday)

Good morning and welcome to all the participants and guests of the second Philippine M.I.C.E. Conference.  I would like to thank Governor Gwendolyn Garcia of the Province of Cebu and the Cebu organizing committee headed by Mr. Hans Hauri for extending more than the usual support, and for working hand-in-hand with the D.O.T. and Tourism Promotions Board (TPB) to ensure that this conference will reap what it aims to achieve.

I would also like to congratulate our host destination, the Province of Cebu, for consistently being named as one of the top island destinations in Asia by various international publications, such as Travel + Leisure Magazine and Condé Nast.

Far from being just a leisure destination, Cebu is one of the best-positioned M.I.C.E. (Meetings, Incentives, Conventions, and Exhibitions/Events) destinations in our country, not only because of its capability to cater to the business traveler’s needs, with its improved facilities and the presence of an international airport, big hotels and convention halls of international standards, but more so because of its enthusiasm and determination to be one of the best meeting, incentive, convention/exhibition and event destinations in Asia.

It is that same Cebuano spirit and attitude towards M.I.C.E. which we hope will spread all over the country.  While some other sectors are still questioning the wisdom of investing in the M.I.C.E. industry, and wondering why Cebu is so bullish about it, we know exactly why.  That is because Cebu “gets it”.

Cebu understands that M.I.C.E. is a niche market that brings in large numbers of people that help stimulate economic activities, generating not only immediate economic revenue, but also international goodwill and positive publicity for the host destination.

M.I.C.E. is a lucrative market segment in the Philippines primarily because of our competitive advantage in terms of convenient location, a friendly English-speaking people, low cost labor, and world-class natural attractions.  Once the prime mover in convention organization in Asia our country hosted some of the biggest and most prestigious international conferences, like the IMF-World Bank conference, the APEC summit, World Tourism Conference as well as popular international events, such as the Miss Universe beauty pageant and the Manila International Film Festival.

However, tourism has undergone dramatic changes over the years.  The marketing world has become more intense as globalization brought in new technology and innovations at a very rapid pace.

Today, M.I.C.E. tourism commands a global market of around 50 million visitors, and Asia has become the most sought after location for M.I.C.E. business, especially from Europe and North America.  Hong Kong is recognized as one of the more established M.I.C.E players in Asia.  Macau is a strong M.I.C.E. competitor, while Singapore, with its huge tourism revenues coming from M.I.C.E., has a firm hold of this niche in the global marketplace.

But according to industry analysts recently, M.I.C.E. buyers are no longer looking at well-established cities, but at new and upcoming M.I.C.E. destinations in Asia.  Rising countries like Vietnam, Laos and Cambodia, which are currently being marketed aggressively, are scrambling for a slice of this market.

It is for this reason that the D.O.T. is pushing to reposition the Philippines as a preferred M.I.C.E. destination once again.  We must join the race and share in the rewards of this ever growing M.I.C.E. market.  And with the private sector currently supporting a M.I.C.E. infrastructure boom in the country, the Philippines is again poised to elevate its position as a destination for large-scale events.

We are expecting at least 10,000 new hotel rooms to open in Metro Manila, Cebu, Boracay, and other destinations in the country by 2014, including those of international brands such as Radisson, Tune of Red Planet, Marco Polo, Shangri-la, and Marriot.  Investing also in hotels and other tourism-related projects include are local companies such as Robinsons land corporation, which is expanding their chain, and Sta. Lucia Land, which is constructing more malls and other tourism-related facilities.  Aside from SMX and the 15,000-seater SM Bay City Arena, the SM group is building more convention and event venues in Baguio, Cebu, Bacolod and Davao.

Complementing the increases in hotel/resort rooms, the Philippine aviation industry is also seeing renewed growth, with airline companies such as Air Asia, Tiger Airlines, and Jet Star expanding operations in the Philippines. This means more seats and increased connectivity to major cities in the Asia-Pacific Region.  The DOT is working with the Department of Transportation and Communications on identifying airports throughout the country to be upgraded.

Given the new products, increased number of rooms, upgraded convention facilities, and other related tourism infrastructure throughout the country, there is no better time for international organizers and planners of meetings, conferences, incentive travel and special events to put back the Philippines into their portfolio of M.I.C.E. destinations.  This growing private sector investment in tourism facilities and infrastructure development is in harmony with the dot’s marketing efforts, and can, in fact, sustain a new M.I.C.E. industry resurgence.

But to make our presence more extensively felt in the international M.I.C.E. community and restore the country’s foothold in the global M.I.C.E. market, there is a need for greater investment support, not only in M.I.C.E. facilities, but also in expertise to develop interesting conventions and incentive travel packages, as well as promotional campaigns unique to the philippine setting.  It is imperative that anyone responsible for building businesses, strengthening brands and creating high impact marketing programs be exposed to training and education opportunities that will keep pace with global market developments.

This is where the Philippine M.I.C.E. Conference comes in.  MICECON gives us the chance to listen to global experts who can impart valuable information that can help us develop that level of market sensitivity that could make us at least one-step ahead of the competition.

With the theme “Ishare.  Youconnect.  Wechange.”  Micecon 2011 emphasizes the need to adapt to an evolving global M.I.C.E. market and its complexities.  Through MICECON, the M.I.C.E. industry can keep abreast of industry developments and the latest in products, as well as take advantage of the opportunity to strengthen existing industry relationships, extend networks and build new partnerships.

With the addition of the M.I.C.E. mart this year, MICECON also provides us with the perfect opportunity to present, launch or create awareness about new products through one-on-one sessions with the most influential buyers around the world.

While the D.O.T. and TPB have committed to put all its efforts and a good amount of resources to effectively market our country as an exciting and multi-faceted M.I.C.E. destination, developing strategic programs and incentive schemes for M.I.C.E. organizers that will attract the M.I.C.E. market to the philippines – we need the private sector, local government units (LGUs) and other industry stakeholders to complement these efforts by helping develop good and competitive M.I.C.E. packages.

The government and the private sector must attain cohesiveness in the pursuit of that goal, and MICECON is the best place to bring us all together in having that singularity of purpose in our actions.  With the collective effort of both government and private sectors, we could be on the right track towards strengthening the M.I.C.E. industry in our country and re-establishing our rightful place as a hub of meetings and conventions in the Asia-Pacific.

Your participation in MICECON 2011 signals your partnership with the D.O.T. in its continuing efforts to optimize our great M.I.C.E. tourism potential, and ultimately, help trickle-down the benefits of tourism to our local communities all over the country.  Let us declare to the world that the Philippines is ready to re-claim its lost glory.

To all participants and guests, i hope you have a productive, meaningful and memorable m.i.c.e. conference, and an enjoyable stay in Cebu.

Thank you and mabuhay!

Filed under: Events, News, Tourism, , , , , , , , , , ,

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