BPI and Globe launch limited edition BPI 160th Tattoo stick

November 12, 2011 • 11:17 am

BPI and Globe launch limited edition BPI 160th Tattoo stick

BPI and Globe launch limited edition BPI 160th Tattoo stick

Access your BPI accounts online even at zero-balance

In celebration of the Bank of the Philippine Islands’ (BPI) 160th anniversary, BPI and Globe Telecom teamed up anew to launch a commemorative Tattoo broadband stick that allows access to BPI Express Online and accompanying BPI websites without the need for prepaid load.

Bearing a stylish design celebrating one of the country’s finest banking establishments, the Tattoo BPI 160th anniversary stick is the first and only co-branded internet broadband stick that allows access to various BPI websites, without using the stick’s preloaded amount. This means even at zero-prepaid balance, BPI clients can still do online banking transactions, such as fund transfers, prepaid mobile reloading, bills payment, express cash reload, and balance inquiries.

In addition, BPI accountholders can have continuous internet access since they can easily top up their BPI Tattoo sticks via BPI Express Online real time. The stick also has a call option so clients can access the BPI Express Phone for more banking services.

“Because more people are always on the go, there are a lot of bank errands like making deposits or paying bills that are taken for granted. With the unique and innovative BPI Tattoo sticks, you can easily manage your bank account and investments anytime, anywhere even if your Tattoo stick has no more load,” said Dong Ronquillo, Head for Nomadic Broadband of Globe

“As online banking continues to grow, broadband service becomes a necessity. That is where the speed and reliability of Tattoo comes in. As BPI banking clients continues to grow in number, we hope more and more people choose Tattoo, the most preferred broadband in the country with more subscribers,” Ronquillo added.

Last year, Globe has tied up with BPI for the first co-branded Globe-BPI mobile broadband stick, the BPI 24/7 Tattoo stick, bearing the same innovative features of the Tattoo BPI 160th anniversary stick, free access to BPI Express Online, even without load, plus, instant reloading of the stick via the account holders’ BPI, BPI Family Savings Bank or BPI Direct Deposit account, to enjoy 24/7 continuous Internet access.

According to Anj Mirasol, Head of BPI Electronic Channels Marketing Dept., “The strong partnership with Globe has enabled us to provide solutions to clients which go beyond banking. With the BPI 160th Commemorative sticks, our mutual customers can avail of Tattoo broadband sticks at an affordable price, while giving them the convenience to go online anytime. Online Banking with BPI becomes easier when you have instant access to the Internet.”

As a special promotional offer, the Tattoo BPI 160th anniversary stick is sold for only P835 each and is available online through www.mybpi160.com and can be delivered nationwide free of charge. The Tattoo stick is pre-loaded with P100 load balance and 120 hours of free internet browsing valid for five days. Access to other internet sites is charged the standard rate of P5 for every 15 minutes.

Apart from instant top-ups via BPI Express Online, the stick can also be reloaded via other BPI 24/7 banking channels such as Express Phone, Express Mobile and the Express Teller machines or through Globe prepaid cards, AutoloadMAX, Share-a-load and GCash.

At present, between 65 to 70 percent of BPI transactions are done online. The broadband stick is set to benefit BPI’s almost four million customers. BPI is the country’s third biggest bank in asset size and is the oldest banking institution in Southeast Asia, established in 1851.

Just last month, Globe was awarded as the country’s Broadband Service Provider of the Year by global research firm Frost & Sullivan for its innovative, relevant, and affordable services under its Tattoo product lines, Tattoo Nomadic and Tattoo@Home. The award was based on Globe Telecom’s revenue growth, category market share and growth in market share, leadership in product innovation, breadth of products and services, major customer acquisitions, and subscriber base and growth.

In 2010, Globe Telecom’s broadband segment posted double-digit growth in subscriber base and revenue growth at 50% and 75%, respectively, from the previous year. In its second quarter disclosure this year, Globe declared that its broadband subscribers have gone up to 1.3 million, 39% higher year-on-year. The robust subscriber pick-up sustained revenue gains, with broadband service revenues up 42% to close the first half of 2011 at P3.6 billion, compared to P2.6 billion in the same period last year.

BPI_Lifestyle: Photo shows several bloggers trying out the high-speed internet of the BPI Tattoo 160th anniversary stick, the first and only co-branded internet broadband stick that allows access to various BPI websites, without using the stick’s preloaded amount.