PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

Pacman and Charice as Philippine endorsers!


JOINING the brouhaha on the new slogan of the Department of Tourism (DOT), several lawmakers has advised the agency not to use “Pilipinas Kay Ganda” and revert back to the old “Wow Philippines” then tap Sarangani Congressman Manny Pacquiao as its endorser to better promote the Philippines.

According to a Sun.Star report, ” Zambales Representative Mitos Magsaysay said Pacquiao is the only Filipino personality who is known globally to the point that he was tapped as an endorser by a senator from the United States … (he) can do ‘a good job of selling the country’ than the new slogan, ‘Pilipinas Kay Ganda.'”

PRworks agrees but aside from the Pacman, we should also utilize another Filipino who has become a star in the global entertainment world — Charmaine Clarice Relucio Pempengco popularly known as Charice.

Charice, born on May 10, 1992, rose to popularity through Youtube. Oprah Winfrey has described her as the Most Talented Girl in the World. Her accomplishments include being the first solo Asian artist in history to land in the Top 10 of the Billboard 200 album chart. She is now an international television actress as the character Sunshine Corazon in the popular TV series Glee.

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