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Facebook versus Google


Privacy issues has long hounded Facebook and its founder Mark Zuckerberg. But with hundreds of millions worldwide spending more of their time on Facebook, one could not just ignore this phenomenon.

Could Facebook upstage Google, along with other search-email sites like Yahoo and Hotmail, by integrating email into its messaging system?

This possibility developed as Facebook unveiled a new messaging platform this week that integrates cell phone texts, chats, e-mail, Facebook messages into one messaging platform. To make it easier to communicate with people who are not in Facebook and entice existing users to prefer its e-mail service, @facebook.com e-mail addresses will be handed out. The new platform will be rolled out in the coming months.

According to news reports, Facebook’s Mark Zuckerberg looks at text messages and chats as the modern messaging system, not e-mail.

Young people are more into instant messages than e-mail, which is a technology that is four decades old. Zuckerberg sees the future in what some analysts are now describing as Generation Text. Today’s elementary and high school kids prefer text messaging and chats than the longer e-mail in communicating with each other.

But why is Facebook going out of its way to integrate e-mail into its messaging system instead of focusing on developing text messages and chats? Facebook reportedly has devoted 15 engineers working on the project for 15 months.

The answer is fairly obvious.

A huge portion of its 500 million users worldwide are adults, many are professionals and businessmen, who switch to the Internet search leader Google or to Yahoo for their e-mails.

We in PRworks Inc., for instance, has adopted Google’s popular Gmail for primarily communicating with each other, our clients, our media and bloggers network in central and southern Philippines, and our contacts outside the country even as we are going head on in developing Facebook communities.

By making e-mail part of its communications hub, Facebook wants us to stay and not use other e-mail services anymore. In the process, it escalates its competition with Google Inc. and other search engines which are also adopting more social networking features to counter Facebook’s growing popularity.

How will this development play out in the future? We in PRworks are interested in what you, our readers, think.

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