PRworks Online

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SME Industrial Park

Plantersbank has, in effect, observed the principle “Act local, think global” when it contracted PRworks Inc. as its event and public relations partner in the unveiling of the 40-hectare SME Industrial Park at the 120-hectare Naga Township in Cantao-an, Naga town on July 11, 2007.

Prworks Inc. is more than an event organizer. As a public relations firm, it has close access to the local Cebu media as well as the local government leadership under Naga Mayor Valdemar Chiong. (Refer to our work for Salcon Power Corp., which included close coordination with the local government unit).

In fact, PRworks Inc. has crafted the strategic development program of Mayor Chiong that is now known locally as Vision and Leadership 2020 or VAL 2020.

As a backgrounder, the whole 120-hectare Naga Township used to be a project of former governor Emilio Osmeña who is allied with a political opponent of Mayor Chiong. However, Plantersbank acquired ownership of a huge chunk of the Naga Township, which it converted into an SME Industrial Park.

With Prworks Inc. as the partner of Plantersbank, the cooperation of Mayor Chiong was not a problem. The agency is now exploring various possibilities that the town leadership under Mayor Chiong can help the SME Industrial Park of Plantersbank and vice versa. With the Plantersbank at the lead, Prworks looks forward to the full development of the Naga Township come 2020 as a key component of VAL 2020.


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4 Responses

  1. anol says:

    I attended the inauguration and met family friend Secretary Cerge Remonde who came to represent President Gloria Macapagal-Arroyo as well as politician friends Naga Mayor Val Chiong and Cebu Gov. Gwen Garcia.

    The buzz among reporters was the announcement of Philippine Export Zone Administration (Pesa) chief Leila de Lima that it was the first time she attended an inauguration of an economic zone with already eight lots sold.

    They compared it with the multi-billion South Reclamation Project which had only Bigfoot as the only interested locator so far. The Cebu City government is putting in millions annually to promote the SRP.

    But then, the SRP is for the big players while the SME Industrial Park is primarily for small and medium entrepreneurs.

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