PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

Senatorial Election Campaign in Southern Philippines


The public relations handlers of senatoriables like Loren Legarda, Panfilo Lacson, Gringo Honasan, Edgardo Angara and Mike Defensor conducted parallel public relations campaigns nationwide with the help of local contacts.

In Cebu, they tapped confidential media operatives and media networks connected with PRworks Inc.

The services rendered ranged from arranging live media interviews, the distribution of press releases, the conduct of press conferences, and live coverage of local sorties.

The resulting publicity pushed these senatorial candidates to the top of the surveys in Cebu and surrounding provinces.

Of the five candidates, the administration candidate Mike Defensor did not make it because of his poor showing in Luzon. He landed in the winning circle in Cebu and the Visayas but his winning margin here was not enough to offset his losses in the north.

On the other hand, Legarda and Lacson of the Genuine Opposition candidates along with Team Unity’s Angara made it.

Worth noting is the performance of Honasan who did not only campaign as an independent, he only began going around in the country late in the campaign period when he was granted bail for his rebellion case.

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