PRworks Online

Your Preferred Public Relations Partner in Cebu and Southern Philippines

January 1, 2012 • 8:26 pm 10

Public Relations in southern Philippines this 2012 (a)


Helping Honorary Russian Consul Armi Lopez-Garcia promote Philippine-Russian relations.

The Visayas and Mindanao, the central and southern islands in the Philippine archipelago, have been the public relations playing field for the Cebu-based PRworks for several years now.

Top Philippine corporations like Globe Telecom and Nokia Philippines along with small-medium enterprises like GT Cosmetics Manufacturing has precisely engaged PRworks because of its Vis-Min niche.

In Cebu and Central Visayas, we are helping several friends, corporations, and agencies like Honorary Russian Consul Armi Lopez, the San Remigio Beach Club (SRBC), the KEPCO-SPC Power Corporation (KSPC) and SPC Power Corp. (SPC), the Cebu International Convention Center (CICC), the National Nutrition Council (NNC) 7, and the Department of Tourism (DOT) 7.

As we approach the end of 2011, we begin looking into the year ahead. And we ask, what’s in store for public relations work in central and southern Philippines for 2012?

Increasing market share of online news media.

English-language community papers will increasingly feel the pressure of the increasing market share of online news media.

A growing segment of urban and provincial population is going online and spending more time in social media especially Facebook through the years. They are learning the habit of accessing news, not by buying anymore their favorite English dailies. More often, they now merely click on news shared by friends, go to search engines like Google, Yahoo, and Bing for more related information, or enter the online versions of their favorite community paper.

This trend has led to the emergence and growing audience of online versions of practically all community papers in major Vis-Min urban centers. This also paved the way for the rise of online news and opinion blogs and the shift of local news syndicates like Minda News to being online publications. The forward looking management of Sun.Star network of community publications has closed weak publication affiliates in the cities of Ilo-ilo, Zamboanga, and General Santos and shifted news coverage to the online Sun.Star news exchange (Sunnex).

This means the community papers will be using only the best stories – and that includes press releases and news pitches – especially with the more intense competition and declining news space. For PRworks, this means adhering to its belief that the best PR uplifts lives. Read Part B

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December 12, 2011 • 10:48 am 2

GT Experience Video Contest for Pinoy Bloggers


GT Cosmetics Manufacturing is inviting Philippine bloggers especially those based in the Visayas and Mindanao to document their GT (Gandang Tunay or Gwapong Tunay) Experience with the use of GT Cosmetics products in 2-3 minute video clips and win exciting prizes in the process.

All participating bloggers will get attractive packages of GT Cosmetics Products. But the blogger producing the best video and the most popular video will get P2,500 cash each!

You can use the samples we distributed during the Visayas Blogging Summit 2011 and the Best Cebu Blogs Awards Night. Or you can always grab one from any Watsons outlets.

We will be announcing additional prizes as the December 30, 2011 deadline for submission nears. So what are our blogger friends waiting for?

Here are the mechanics:

1. Video contest open to all bloggers old and new.

2. Each video must be at least 2 minutes but not more than 3 minutes (For easy download) and about your personal experience with GT Cosmetics. It could be a review or the act of using one or several products or any other creative ways one can portray your experience

3. Video entries must be posted in contestant’s blog(s) and linked to GT & Me. It could be uploaded directly to the blog or using Youtube.

4. Use familiar video formats mpg, .avi, .wmv, .mov including mp3 and flv.

5. Deadline for submission Dec. 30, 2011.

6. No obscene, inappropriate content. No use or reference to competing products.

7. Content to focus on the experience of using GT products.

Ms. GT Cosmetics during the USC TC Days beauty pageant Charlyn Noble Macaraeg has already been using GT Cosmetics products when she won. She went out of her way to help promote GT Cosmetics during the Visayas Blogging Summit 2013. Click this photo to bring you to GT & Me where there are more Charlyn pictures.

8. Criteria for Judging:

  • Category one: Best Video
    • Depiction of GT Experience - 50 percent
    • Creativity - 25 percent
    • Technical Execution - 25 percent
  • Category two: Most Popular — Most likes at the GT & Me Page.

10. Prizes for the Best Video and Most Popular Video:

a. P2,500.00 cash

b. Special package of GT Cosmetics.

c. Gift Checks from San Remigio Beach Club.

11 All participating bloggers shall have one gift pact for each video entry.

12. Winners shall be notified via GT & Me and email. All prizes and gift items shall be claimed at PRworks office. (Sent via JRS to entries outside Metro Cebu).

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Filed under: Blogs, Events, GT Cosmetics, News, , , , , , , , ,

December 9, 2011 • 3:24 pm 1

Tap into something new with Nokia


Get ready to experience the easiest and fastest way to connect and interact with other devices as Nokia introduces Near Field Communication (NFC) in its new range of smartphones!

NFC is an innovative technology which allows contactless data exchange between two devices in close proximity to each other. It makes it easy for your phone to instantly pair, share and tag with other mobile devices and accessories through a simple tap!

Share your favorite photos or videos with friends and family or pass on contact details quickly with just a tap on the phone you want to pass it to. Enjoy the best musical entertainment alone or share in a party by pairing with compatible headphones and speakers. Have hands free conversations while doing other things by connecting to a compatible headset.

Enter a whole new world of exciting content with NFC tags. Download the latest trailer or songs by tapping the poster you see on the street. Find out the colour and sizes available for that must-have jacket with a tap on the in-store display or get directions to the coolest restaurant in town from its interactive ad.

Taking apps to the next level, NFC also allows you to feel the excitement of multiplayer gaming.  Tap into the challenge of Asphalt 5 or Angry Birds Magic with your friends.

NFC enabled smartphones include Nokia 701, Nokia 700, Nokia 603, Nokia C7 and Nokia N9. Compatible accessories are Nokia Play 360 wireless speaker, Nokia BH 219 headset and Nokia BH 505 stereo headset.

For starters, enjoy convenient NFC service for your smartphones with Smart’s Tap Share program. Inquire about your prepaid balance or download mobile content such as news, music, and games by simply tapping on NFC-marked posters in select Smart Wireless Centers and Smart Stores nationwide. This means you don’t need to memorize lengthy keywords, codes, and URLs to enjoy Smart’s service.

To avail of Tap Share, existing Nokia C7 users can update their phone software by going to their phone’s update menu or by connecting their phone to their PC via Nokia PC Suite.

Ultimately, Nokia makes mobile experience more enjoyable and convenient with just a tap.

NFC enabled smartphones Nokia N9 and Nokia 700 allow users to easily connect to compatible accessories or experience multiplayer gaming through a single tap.

About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit www.nokia.com.ph.

 

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November 30, 2011 • 12:39 pm 3

Services sector to benefit from telco interconnection in Quezon Province


The services sector in Quezon is expected to benefit from the successful activation of local network interconnection between Globe Telecom and Philippine Long Distance Telephone Company (PLDT) with more efficient and affordable telecommunication services.

After five years of negotiation, the two major telecom players have finally completed their network link-up in the province, following the order of National Telecommunications Commission (NTC) Commissioner Gamaliel Cordoba to fast track implementation of local interconnection services between Globe and PLDT to better serve customers.

With the completion of interconnection services between the two operators, residents and enterprises in Lucena, Candelaria, Gen. Nakar, Infanta, Lopez, Mauban, Pagbilao, Sariaya, Tayabas, Tiaong, Calauag, Dolores, Lucban, Quezon, Polilio, Real, Unisan, Catanauan, Mulanay, Pitogo, Gumaca, and Atimonan can enjoy a more cost-efficient way of communicating with each other. Over 80% of business establishments in Quezon using telecom services in their day-to-day operations belong to the services sector.

Local interconnection means that individual and corporate subscribers in a specific province or city can make calls via 7-digit local dialing without having to pay long distance charges. Without network interconnection, a Globe landline subscriber would have to pay long-distance rates to call a PLDT landline subscriber within the same area, and vice-versa.

“We are very happy that we have successfully forged network interconnection between Globe and PLDT in Quezon, as this will definitely benefit not only individual subscribers but business customers who also need quality telecom services in their operations,” said Atty. Froilan M. Castelo, Head for Corporate and Legal Services Group of Globe. “We are thankful that this initiative has finally been completed, thanks to the relentless efforts of the NTC in encouraging all parties to cooperate to serve the interest of the public, as well as the intervention of the local government of Quezon to ensure that all commitments were fulfilled.”

This year, the NTC, together with the respective local government units paved the way to complete interconnection services between Globe and PLDT in Pampanga, Bulacan, Zamboanga, Laguna, and Quezon. Globe has earlier pledged its full support and commitment to NTC to activate local interconnection in more areas nationwide to protect consumer welfare and spur continued growth of the information and communications technology (ICT) industry in the country.

Meanwhile, the networks of Globe, Bayan Telecommunications (BayanTel) and Digitel Telecommunications Philippines (Digitel) have been 100% interconnected in all areas of common presence and operations nationwide since April 2011.

Under Republic Act 7925, the NTC mandates compulsory interconnection of authorized public telecommunications carriers. This aims to create a universally accessible and fully integrated nationwide telecommunications network to encourage more infrastructure investments from the private sector that would benefit the consumers.

Filed under: Globe Telecom News, , , , , , , ,

November 29, 2011 • 12:48 am 2

250 bloggers joined the Visayas Blogging Summit 2011


Cebu City Mike Rama and Ms. GT Cosmetics Charlyn Noble Macaraeg pose with Miss Earth candidates Miss England, Estonia, Guatemala, and Guam.

 

The Cebu Bloggers Society Inc. (CBSi) successfully conducted 2nd Visayas Blogging Summit 2011, the biggest social media gathering of some 250 bloggers across the Visayas region last November 26 at SM City Cebu.

CBSi has clinched partnerships with SM City Cebu, Ramon Aboitiz Foundation Inc., PR Works, and GeiserMaclang in staging the summit.

CBSi has also secured support of VirtualStaffFinder.com, Watsons,International Pharmaceuticals Incorporated (IPI),SolidHosting.ph, CebuDirectories.com, Bluewater Resorts, Tibiao Fish Spa, Crimson Resort and Spa, Hero Hungarian Sausage,Coffee Dream, Bos Coffee, Harolds Hotel, PinoyGreatDeals.com,HoneyCombFC.com, Nokia, Globe, GT Cosmetics, Cebu Daily News, The Freeman, Sunstar Cebu, Panay News, ABS-CBN, GMA, TV 5,GeohMedia, BrennAlmario.com, JunixBlog.com, Home Radio,Monster Radio and Y101, for the event.

CBSi also gathered the support of various blogging groups and professional organizations to the 2nd Visayas Blogging Summit, including Cagayan de Oro Bloggers Inc., Davao Bloggers, Iligan Bloggers Society, Iloilo Bloggers, Mandaue Chamber of Commerce and Industry, Manila Bloggers Network, Mindanao Bloggers, and Negros Bloggers.

With the theme, “Blogging and Beyond”, the 2nd Visayas Blogging Summit featured reputable speakers in the field of social media.

The event’s keynote speaker was Chris Ducker, founder of Live2Sell Group, a business process outsourcing firm working with clients around the world. He talked about a professional blogging titled “From Blog to Business – Getting Serious Online!”

Other speakers included Janette Toral, author of several books and research reports on social media and the Internet, who talked about social media responsibility; Joanne Apat, director of Online Marketing & eBusiness Consulting at Gwion Limited Hong Kong  Tim Bennet of Argon Management, Brad Geiser of GeiserMaclang, and Max Limpag of Sun Star Cebu and bloggers Vernon Joseph Go and Evanjohnn Mendoza talked about personal blogging.

Kabataan Party List Rep. Raymond Palatino, a blogger since 2004 and the South Asia editor of Global Voices, broadened the discussion to a global advocacy perspective while Gina Lopez of the ABS-CBN Foundation pushed the advocacy against mining in Palawan.

The Visayas Blogging Summit, which was first organized by the Iloilo Bloggers in Iloilo City, is a gathering of bloggers in the Visayas to talk on issues and concerns related to blogging and discuss how to further make blogging an effective tool for community development.

This year, the Visayas Blogging Summit highlighted the value of blogging as a potent tool in community development and in encouraging community participation.

For more information on the 2011 Visayas Blogging Summit, or to register, please visit www.vbs2011.cebubloggers.com.

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November 19, 2011 • 1:24 pm 4

Blogger-congressman to grace Visayas Blogging Summit 2011 in Cebu


KABATAAN Party List Congressman Raymond V. Palatino has accepted the invitation to speak during the 2011 Visayas Blogging Summit billed as the biggest gathering of bloggers in the Visayas on November 26, 2011 at the SM City Cebu Trade Hall in Cebu City.

Palatino, who describes himself as a Filipino activist and a blogger since 2004, has been instrumental in passing pro-youth legislation at the House of Representatives like the bill against the “No Permit, No Exam” school policy.

Aside from his blog mongpalatino and his work as a member of the Philippine Congress, Palatino is also the regional editor for Southeast Asia of Global Voices.

Image representing Global Voices as depicted i...

Global Voices is a community of more than 500 bloggers and translators around the world who work together to bring you reports from blogs and citizen media everywhere, with emphasis on voices that are not ordinarily heard in international mainstream media.

As Global Voices regional editor, he is thus an authority on citizen media and advocacy blogging not only in the Philippines but also in Southeast Asia.

Hosted and organized by Cebu Bloggers Society, the summit theme is: “Quality Online Publishing For Personal, Business, Government“
Cebu City Mayor Michael Rama will open the summit that also features the following speakers:
Vernon Joseph ‘Iggy’ Go (www.vernongo.com) on “Getting steady with blogging”;
Chris C. Ducker on (www.virtualbusinesslifestyle.com) “From Blog to Business – Getting Serious Online!”;
Ms. Joanne Apat (www.joanneapat.com) “Basic Tips in Using Social Media for Business!”; and
Janette Toral (www.digitalfilipino.com) “Social Media Responsibility: A Perspective”
Coy  Caballes (thegreatmaldito.wordpress.com) of Globe Telecom
 

PRworks has joined SM City Cebu and the Ramon Aboitiz Foundation Inc. (Rafi) in co-organizing the summit with main organizer Cebu Bloggers Society.  Check out the poster below for a list of sponsors. Suffice to say that PRworks has brought on board as sponsors some clients like Globe Telecom, Nokia Philippines, and GT Cosmetics.

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Filed under: Advocacy, Events, Globe Telecom News, GT Cosmetics, News, Nokia News, , , , , , , ,

October 5, 2011 • 4:17 pm 0

Jesuit-led group taps Globe for quick disaster response


With numerous typhoons hitting the country every year, quick and efficient response before, during and after emergency situations becomes a necessity.  In view of this, Globe Telecom has decided to partner with Simbahang Lingkod ng Bayan (SLB), a Church-based, Jesuit-led organization, in tapping the power of mobile phones and the internet to reach out to Filipinos affected by disasters.

Through SLB’s E-Ugnay Disaster Management System, both Globe and SLB are able to take advantage of the next-level convergence of mobile and internet capabilities in consolidating information from all over the country, thereby, allowing on-ground personnel to act immediately whenever calamities strike.  The mobile and web applications were developed by students from the Department of Information System and Computer Science of Ateneo de Manila University and later on taken over by the Ateneo Java Wireless Competency Center under Fr. Charlie Cenzon, SJ.

“The potential of the internet in this field of disaster relief is largely underutilized.  On the side, the utilization of mobile phones for communication is heavy during disasters.  But without a web portal to consolidate these vital information being exchanged through the mobile phones, coordination for timely action is not possible, thus, born E-Ugnay,” said Erik John J. Gerilla, SJ, SLB Acting Director.

E-Ugnay,  an imperative “to connect” donors and beneficiaries, is the new portal for the Filipino spirit of “bayanihan” in the digital age since it allows partner organizations to send disaster assessment forms, request for relief goods and other data through a mobile phone application which will be consolidated by web-based application accessible online.  The same data, tagged with geographic location of the user, can also be sent to the E-Ugnay server via a mobile application.  The system would then save the data, organize the information geographically and display it on a map.

For instance, whatever information sent by authorized field reporters via their E-Ugnay powered mobile phones are processed by the system to track in real time the number of relief goods needed in a particular location as well as facilitate their timely delivery to affected areas.  Pictures can also be generated and published on the website (www.e-ugnay.slb.ph) for public viewing.

“We are very glad to share our ICT competencies to a civil society initiative that increases disaster resilience by improving the coordination and communication of real-time disaster information, expanding donation channels, and connecting volunteers. Through this partnership, Globe and its employees hope to be more proactive in disaster relief efforts nationwide and at the same time showcase its network resiliency and innovative ICT solutions for Disaster Risk Reduction Management,” said Rob I. Nazal, Globe Head for Corporate Social Responsibility.

Responding to SLB’s call in their 28 Sept On-line Disaster Monitoring Map, Globe provided food packages consisting of canned goods, instant noodles, rice, coffee, sugar, and milk to some 400 families seeking temporary refuge at Daanghari Elementary School in Navotas as requested by SLB.

“With this innovation, we are confident in our ability to respond to emergency situations anywhere in the country.  The system will become our main vehicle to disseminate information to our volunteers and potential donors, thereby, maximizing our limited resources during calamities and disasters.  It is also an effective way of preventing or lessening duplicate efforts among the response groups,” Gerilla said

As the official technology partner for E-Ugnay, Globe provides infrastructure support that will enable E-Ugnay to run on the Globe network consisting of a postpaid mobile account; cellphone units for the E-Ugnay team, nationwide institutional hubs, and community-based partners; specialized SIM cards with discounted rates; and a PP240,000 grant for SLB to implement its planned training activities for 2011-2012.

Globe also pledged to donate its services during disaster relief operations through employee volunteers mobilization, fundraising support and GCASH services, Libreng Tawag for victims and families of affected communities, and Libreng Internet for E-Ugnay authorized field reporters.

Set to become collaborators of Globe and SLB are action centers and academic institutions  such as:  St. Paul University- Tuguegarao City; Lourdes College -Cagayan de Oro City; Marikina People Power Volunteers- Marikina City; Ateneo de Manila University –Quezon City, Ateneo de Naga University –Naga City; Aquinas University – Legazpi City; Diocesan Pastoral Council-Catarman, Northeren Samar; Social Action Center – Diocese of Borongan; Holy Infant College – Tacloban City; Ateneo de Iloilo – Iloilo City; Sacred Heart School – Cebu City; Father Saturnino Urios University – Butuan City; Xavier University – Cagayan de Oro City; Social Action Center  – Archdiocese of Cotabato City; Ateneo de Zamboanga University – Zamboanga City; and Ateneo de Davao University – Davao City.

Globe Telecom and Simbahang Lingkod ng Bayan (SLB) undertake their first joint relief operations in Brgy. Daang Hari, Navotas City, one of the hardest hit areas by Typhoon Pedring.

Filed under: Events, Globe Telecom News, News, , , , , , , , , , , , , , , , , , , , , , , , , , ,

October 5, 2011 • 4:03 pm 0

At the Cebu Media Excellence Awards launch


Globe Telecom recently launched the first Cebu Media Excellence Awards to recognize Cebu-based print, broadcast, and digital media practitioners who have excelled in the profession and practice of responsible and ethical journalism. The launching also coincided with the celebration of the Cebu Press Freedom Week. 

Click here for more photos …

Filed under: Globe Telecom News, News, , , , , ,

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