Smile Magazine features GT Cosmetics

Tied to their seats for an hour or more, foreign and local air travelers would most likely not just browse any reading material within their reach.  Much more so when they begin flipping through the pages of Cebu Pacific‘s glossy Smile Magazine that featured the GT Cosmetics soap line in its January 2012 issue.

January being a month of festivals – it sure is more fun in the Philippines right at the start of the year – like the Sinulog in Cebu, the Dinagyang in Ilo-ilo, and the Ati-Atihan in Kalibo, revelers and devotees surely need something to protect their skin to be able to enjoy more.

That’s where GT Cosmetics comes in because of its effective skin care qualities. With the use of GT Cosmetics products, one feels more confident foraying into the streets along with millions of others.

Thus when you’re in a Cebu Pacific flight, find a copy of Smile Magazine’s January issue and turn to page 31.

The Smile feature shows three of GT’s best selling soap products. We prepared accompanying photos of Charlyn Macaraeg, our USC-TC Ms. GT Cosmetics, but for lack of space, these will be used in later features.

Manufactured in Lilo-an town in Cebu, GT Cosmetics is truly Filipino carving its own market in the Philippines and abroad. In fact, the GT Carrot soap easily zoomed to top 10 in Watsons Bestsellers List in 2011. GT’s 2011 entry into social media with GT & Me on Facebook likewise reaped fruits like orders from all over the globe.

To learn more about GT Cosmetics, feel free to browse the following:

• GT Cosmetics shares to Sendong survivors
• ‘My GT Experience’ Video Contest
• GT penetrates international markets through social media
• Top model agent, DJ become GT evangelists
• 7 budding models extol GT
• University beauties love GT
• Our GT Cosmetics online models
• GT is ‘Gandang Tunay’
• GT Cosmetics Mag TV video (behind the scenes photos)
• Get free GT Cosmetics products

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• Cebu Pacific Flight Attendants Dance On A Plane To Celebrate The Holidays (socialtimes.com)
• GT Cosmetics ventures into exports (WakeUpFace)
• GT Cosmetics eyes Vis-Min campuses (World Cosmetics)
• The miracle that turned into a soap bar (Philippine Daily Inquirer)

Filed under: GT Cosmetics, Cebu, Cebu Pacific, Christmas, Facebook, GT Cosmetic, Iloilo, Philippine, Watson

Public Relations in southern Philippines this 2012 (c)

Cebu City Mayor Mike Rama (center) poses with Miss Earth 2011 candidates and Charlyn Macaraeg, image model of GT Cosmetics, during the second Visayas Blogging Summit held in Cebu City. Charlyn was promoting GT & Me, the Facebook community of GT Cosmetics. PRworks helped organize the event.

Emerging social media communities.

Since the first Filipino bloggers began writing online at the turn of the century, their numbers and significance have grown as the years passed. In 2010, Visayas and Mindanao bloggers have separately organized blogging summits and awards for several years now. Globe Telecom, Nokia Philippines, and the Ramon Aboitiz Foundation Inc. (RAFI) have found engaging an increasing number of bloggers effective in promoting products, services and advocacy online and offline.

Meanwhile, Facebook communities have likewise grown around places to several hundreds of thousand members like ‘I love Cebu.’ Groups such as “Barkadahan Tsika Tsika Cebu” have reached over 20,000 members. More locally-based SMEs have begun engaging these online communities for promoting products and services. GT Cosmetics has gone the route of creating GT & Me – a Facebook community that celebrates “Gandang Tunay” or true beauty.

The growth of social media communities is abetted through active engagement by traditional print, radio, and television media outlets.

The power of these social media communities was seen in how fast the spread of information about the tragedy wrought by typhoon Sendong in Northern Mindanao and the mobilization of resources to help the victims. Thus aside from the traditional media, top Philippine corporations like Globe Telecom posted advisories about its relief efforts through social media.

Come 2012, PRworks anticipates that public relations will continued to be defined by developments in social media. Social media will grow as the information-dissemination avenue for both top corporations and SMEs in southern Philippines. Read part D. Back

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Related articles

• Public Relations in southern Philippines this 2012 (a) (prworks.wordpress.com)
• Public Relations in southern Philippines this 2012 (c) (prworks.wordpress.com)
• Public Relations in southern Philippines this 2012 (d) (prworks.wordpress.com)
• Looking past 2011 and forward to 2012 (cebubloggers.com)
• 12 social media trends to watch for in 2012 (commpro.biz)
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Filed under: PRWORKS Updates, Public Relations, Views, Blog, Cebu, Cebu City, Facebook, Globe Telecom, Mindanao, Northern Mindanao, Philippine, social media, Visayas

Sendong survivors refuse to become ‘victims’

Relief goods gathered at Balay Mindanaw

THE brief trip to Cagayan de Oro City turned out to be more than just the distribution of relief goods to what we in Cebu City and the rest of the country refer as victims of typhoon Sendong (Washi).

Doris Mongaya, managing director PRworks Inc., and Karlo Mikhail Mongaya, Panay coordinator for the Kabataan Party List, met people who though struck by the destructive typhoon too were in the thick of helping others.

Balay Mindanao was buzzing with activity being one of the NGO relief hub in Cagayan de Oro or CDO when Doris and Karlo arrived last December 27, 2011.

In his Balay Mindanaw Relief Operations Report No. 11 December 29, 2011 posted in Facebook, Kaloy Manlupig said: “We refuse to be victims. We are resources. We continue our modest efforts to respond to the needs identified in the community centers which have shifted to non-food items since there is already enough supply of food items that will last until the end of the year. Yesterday, we were able to serve a total of 366 families (or 1,830 individual) in two community centers (Canitoan and Bonbon).”

Only much later did Doris and Karlo learned that a number of Balay Mindanao staff members were also hit  by the flood that wrought Sendong’s wrath. These staff members were among the 1,500 people whose houses were either damaged or washed away by the huge flood.

Doris and Karlo, nevertheless, primarily went to CDO to distribute assistance of another set of courageous and selfless souls who refused to become victims — members of the CDO media that included an editor-in-chief of a local daily, correspondents of Manila-based newspapers and wire agencies, radio and television reporters. In fact, Doris said, six of them saw their houses totally washed away at the height of typhoon Sendong while another found two siblings dead after successfully saving their mother.

(For the complete PRworks list of affect CDO journalists, click this link)

Nevertheless, they refused to be tied up as victims. They continued going about their duty of reporting while at the same time networking with benefactors for assistance, not for themselves, but for all members of media who were affected by the flood.

Thanks to Kaloy who is a long-time friend, Doris set up her base for coordinating with CDO media leaders in distributing assistance (some cash, clothing, and gallons of bottled water from GT Cosmetics, San Remigio Beach Club, family and friends) she brought from Cebu for some 27 CDO journalists who were also flood survivors.

Many thanks too to Charo Logarta-Lagamon of Globe Telecom who selflessly provided Doris and Karlo not only with her own vehicle but also her time driving them around as they reached out to these journalists who refused to become victims. Charo, who took charge of the Globe Telecom team helping Sendong survivors without much fanfare, added several dozens of t-shirts and blankets for the CDO media survivors.

Aside from assistance in cash and in kind, noteworthy is Globe Telecom’s Libreng Tawag program that afforded free calls to all networks and free Internet. The thousands hit by the flood definitely needed free means of communicating with family, relatives, and friends.

More than the assistance however, the attitude shown by local folk in standing up to help each other rise up makes us optimistic that Cagayan de Oro will rise up in no time.

Photos taken by Karlo Mikhail:

Television News Footage of the Globe Telecom Libreng Tawag ug Internet Service:

Prayer for those affected by Sendong:

Related posts:

• “Sendong” survivors greet New Year in evacuation centers (Mindanews.com)
• Mediamen and bloggers among Sendong victims (prworks.wordpress.com)
• Helping Sendong survivors this Christmas (prworks.wordpress.com)
• Globe’s Libreng Tawag in CDO and Iligan (prworks.wordpress.com)
• 2 weeks after ‘Sendong,’ survivors’ mental needs wanting – UN (hronlineph.com)
• Celine Acut throws insensitive Facebook comment on Sendong victims (trendingnewsnow.blogspot.com)
• Anne Curtis, Angel Locsin, Vice Ganda, Kris Aquino request fans to help Sendong victims (showbiznest.blogspot.com)
• Sendong’s fury punches out Sara Punch as 2011 top story (durianpost.wordpress.com)

Filed under: Advocacy, Globe Telecom News, GT Cosmetics, News, San Remigio Beach, Angel Locsin, Anne Curtis, CagayanDeOro, Cebu, Cebu City, Christmas, Facebook, Globe Telecom, Iligan, kris aquino, Media, Philippines, prayer, Sendong, survivors, vice ganda, victims, video, Washi

Cebu Ateneans to raise P500T to provide poor Talisay kids with school supplies

The 'Bags of Dreams' team: Christine Mae Sia, Blonx Tirol, Shobe Pamela Ymas, John Rey Guadalquiver, Marie Tone Ynoc, Paolo Diaz, and Samsam Gullas.

In a bid to donate thousands of school bags and educational supplies to public school students, the Business Communication class of the Ateneo Graduate School of Business-Cebu campus will raise half a million pesos through their “A Bag of Dreams” charity campaign class project.

The 2,407 students of San Roque Elementary School in Talisay City, Cebu were chosen to benefit from the campaign, which was launched last month in partnership with the Cebu Arts Foundation Incorporated.

“A Bag of Dreams campaign supports every child’s right to proper education. We aim to raise money in order to provide these public school students in need the necessary tools for education. It is in this light that we will ask for everyone’s support in this charitable advocacy,” said class project co-leader Samsam Gullas.

The chosen school was cited to have the most number of students from kindergarten to Grade 6 who belong to low-income families in the city. It was also reported that the lack of proper school supplies pushes most of these children to drop out from school.

As part of their awareness and fundraising campaign, the group is selling “Dream” rubber wristbands online for P180 at their “A Bag of Dream Campaign” page in Facebook.

“Buying one band means giving a child one bag to fulfill his dreams and a chance to a better life,” said Gullas.

John Rey Guadalquiver, also co-leader of the class project, said that the half-million-peso target charity fund will not come from the sale of the wristbands alone and generous donors. He said that each class member will try to tap their network to encourage sponsors and corporations to share the same advocacy on its respective Corporate Social Responsibility programs.

“Our subject is about effectively communicating to various groups, organizations, private companies, and corporations. We’re happy to come up with a project that would not only allow us to apply what we’ve learned inside the class but also give us the opportunity to help the community in need,” said Guadalquiver.

The group initially aims to provide school bags and basic educational supplies such as pencils, ballpens, notebooks, pad papers, and boxes of crayons among others. However, the group is also looking at providing proper school desks if the campaign manages to raise more funds.

“Your donations will go a long way in shaping these kids’ future one bag at a time,” said Gullas.

For donations, please write a check to Cebu Arts Foundation Inc. You can also deposit cash to Unionbank Checking Account number 002750000380, account name Gerald Anthony Gullas. You may contact these numbers 09173253573; 09173250051; 09334486371 or visit their Facebook page for more information.xxx

Reference:

prworks

Doris I. Mongaya
Telephone       :  +63 32 4134062
Telefax            :  +63 32 4167159
Mobile             :  0916 736 9462
Email               :  prworks2003@gmail.com

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Filed under: Advocacy, Events, San Remigio Beach, Bags, Cebu, Education, Facebook, Philippine, Talisay Cebu

GT & Me: UP Cookout 2011 Photo Contest winner

Keeshia Salazar, Manvinder Singh, Paul Vernon Bacayo and Stephanie Rose S. Sandoval has won GT & Me (GT Cosmetics): UP Cookout 2011 Photo Contest. 

GT Cosmetics Manufacturing Pharmacist Jellie Salvane and GT Cosmetics Manufacturing Sales Supervisor Celsa Bajao together with San Remigio Beach Club General Manager Mark Anthony Ynoc have awarded Keeshia Salazar, the group’s representative these amazing prizes: complete set of GT Cosmetics products and gift certificates for the whole group courtesy of San Remigio Beach Club.

This year’s GT & Me: UP Cookout Photo Contest awarding was held at San Remigio Pensionne Suites last September 27,2011.

 

Filed under: GT Cosmetics, San Remigio Beach, Beauty, Cebu, Facebook, GT Cosmetics, San Remigio Beach Club, San Remigio Pensionne Suites, University of the Philippines, UP Cookout

Entries for GT Cosmetics photo contest at UP Cookout 2011 uploaded in Facebook

 GT Cosmetics has joined the celebration of UP Cookout 2011 with its theme “Strike: Strike  for Filipinism. Struggle for Filipino identity”, a yearly gathering of Iskolar ng Bayan at the  University of the Philippines (Cebu) held last August 12, 2011.

Official Photo Contest Entries for the GT Cosmetics with ClickPic Photobooth taken during the UP Cookout 2011 are now uploaded at GT & Me, the Facebook fan page of GT Cosmetics!

The photo entry with the most number of likes will be announced winner and will get these exciting prizes:

•             Gift certificates from San Remigio Beach Club
•              Complete set of GT Cosmetics products

Deadline for submission of likes will be on September 15,2011.

 ABOUT UP Cookout : An annual event held every August to showcase UP talents through    4 segments: Kantahan, Sayawan, Bandahan, Rampahan. We also invite guest bands to  perform in between the segments. It can start as early as 3pm and end at 6am the  following day. Cookout aims to highlight how UPians excel in their fields of expertise, and  at the same time to invite in outsiders to join in the fun.

Filed under: Events, GT Cosmetics, Cebu, cookout, Cosmetics, Facebook, Philippines, photo contest, UP

‘GT & Me’ fans win complete set of GT products

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Excited winners have begun receiving complete sets of GT Cosmetics products simply for posting their pictures in “GT & Me,” an emerging Facebook community of GT Cosmetics users, and sharing these with their friends online.

“We believe in the power of social media in attracting users from different islands in the Philippines to connect with each other and with us. Our experience showed that users eagerly share with their friends about the benefits of our products. GT & Me offers them a platform online,” said Engr. Leonora Salvane, owners of GT Cosmetics.

Click this link to GT & Me and "Like" the fan page!

“Four winners from as far as Pampanga, Batangas, and Dumaguete City have already received their prizes. They posted and shared pictures of themselves with the products,” said Victoria Lago, one of the administrators of GT & Me and social media specialist of PRworks Inc.

Lago identified the winners as Katrina Mae B. Manalastas from Porac, Pampanga; Vivien Barbara G. Abella from Dumaguete City; Marjorie B. Escamillas from Batangas; and Mae Tulabing also from Dumaguete City.

Two winners from Cebu — Bethlehem D. Dabasol of Cordova and Fe Batan Pepito of Liloan –also received their prizes, Lago said.

Three new winners will also be getting a set of GT soaps namely, Roshel Quidado Madrigal of Poblacion, Muntinlupa City; Sophia C. Salipot of Wood Estate Village, Molino, Bacoor, Cavite; and Ramil Pamorada De Guzman of Camba, Arayat, Pampanga.

For GT & Me members, ‘GT” is a celebration of true beauty of “Gandang Tunay” ug “Gwapa Tinuod.”

The GT Soap Line includes the GT Carrot Soap, all-natural whitening ingredients with carrot extracts rich in Beta Carotene helps promote younger looking skin; the GT Papaya Soap, with natural exfoliating and whitening effects from nutrients contained in the papaya extracts that also helps heal the skin making it clear and free from unwanted discolorations; the GT Bleaching Soap, enriched with alum or tawas and has natural bleaching and deordorizing effect that leaves skin looking healthy and soft while bleaching.

The GT Cream Line, meanwhile, includes the GT Bleaching Night Cream that removes dark spots and skin blemishes when applied regularly before going to bed; the GT Moisturizing Day Cream which is a combination of anti-aging, moisturizing, skin vitamins, skin whitening and SPF60 ingredients that keeps the skin protected from the sun’s harmful rays; and the GT Sunblock Whitening Cream which has SPF15 and is a moisturizer, skin protection, make-up base and whitening cream in one that evens out skin tone without clogging the pores resulting to an even and clearer complexion.

The GT Witch Hazel Extract Clarifiance is a skin cleanser and freshener which effectively removes make-up and dead skin, dark spots and other skin blemishes. It will leave skin smooth, wrinkle-free, fresh and younger looking.

To discover how to join GT & Me and win GT products, click http://facebook.com/GTcosmetics and
http://twitter.com/iLuvGTcosmetics.

Filed under: GT Cosmetics, News, Cebu, Cosmetics, Facebook, Gandang Tunay, God's Talent, Good Tidings, GT, GT & Me, Gwapa Tinuod, marketing, Mindanao, news, online promotion, Philippines, Prworks, social media, Visayas, winners

GT gains following in Social Media

After a month since GT Cosmetics Manufacturing’s fan page debuted in Facebook, 529 people already clicked on its “Like” icon. Genuine users have found their way to the site since April, having discovered a way to share experiences regarding the company’s beauty products.

The fan page is a one-stop shop for product information, as well as, testimonial for regular users. GT with its growing following across a wide age and gender bracket has recognized the power of social media to access a more direct feedback from its clientele.

A two-tiered promo was also launched last month to attract more users for GT. Tier one, a user only has to type in “GT and Me”  in his or her FB account and click the “Like” icon when the page pops-up. But that’s just for starters: When a fan posts his or her image with a GT product on the page, he or she gets a reward. Tier Two, the user may tag in one sitting 50 of his friends and get even more rewards.The promotion is available nationwide and includes all GT products such as Bleaching, Carrot, and Papaya Soaps, Moisturizing Day Cream, Bleaching Sunblock Cream, Whitening Sunblock Cream, and Clarifiance Toner. Designated redemption centers will be posted in Facebook.Winners are announced weekly in Facebook and  prizes are sent directly to the winners.

Already, comments on GT’s efficacy are pouring in:  Jet Garigade has commented, ”I’m using GT Cosmetics for more than a year already. I’ve decided to use it for life.”

Peterlina de Cadiz has this to say - “I’m 62 years of age this coming JUNE 28, 2011 but i syill look young when i used your products! I love GT products because my melasma sa face konatanggal especially when I used the clarifiance, bleaching cream, moisturizing cream && carrot soap. Thanks to your GT products. more power && GodBless …” 

GT must have made good feedback that yet another user, Christyn Altres, gave meaning to the initials GT: “‘GOD’S TALENT,GOOD TIDINGS’thats the meaning of GT.” 

An earlier GT Cosmetics social media story:

Initial foray into social media boosts GT Cosmetics

Filed under: GT Cosmetics, News, Cebu, Facebook, GT Cosmetics, online marketing success, Philippines, Prworks