The public relations handlers of senatoriables like Loren Legarda, Panfilo Lacson, Gringo Honasan, Edgardo Angara and Mike Defensor conducted parallel public relations campaigns nationwide with the help of local contacts.
In Cebu, they tapped confidential media operatives and media networks connected with PRworks Inc.
The services rendered ranged from arranging live media interviews, the distribution of press releases, the conduct of press conferences, and live coverage of local sorties.
The resulting publicity pushed these senatorial candidates to the top of the surveys in Cebu and surrounding provinces.
Filed under: Case Studies , Campaign, Cebu, Edgardo Angara, Elections, Gringo Honasan, Loren Legarda, Media, Mike Defensor, Panfilo Lacson, Philippine Politics, Philippines, Plantersbank, Politics, Visayas
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