This plush Chinese restaurant was still in its first year in December 2004 when it got hit by a crisis when a society columnist of Cebu’s top newspaper Sun.Star Cebu wrote a ruthless tirade regarding the quality of its food.
The column was a result of a tiff between the management and two customers who turned out to be relatives of the columnist. Because Ching Palace relied on the word of mouth in building its clientele within the AB market in Cebu, the published column somehow affected perception of its quality that had its impact on sales.
Filed under: Case Studies , Business, Cebu, Chinese Restaurant, Ching Palace, Commerce, Economy, Food, Media, Philippines, Prowrks Inc, Restaurant, Visayas
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