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GT Cosmetics unveils new plant in Bulacan


Bulacan 4th District Congresswoman Linabelle Ruth R. Villarica (center) leads the cutting of the ceremonial ribbon with Engr. Leonora Salvane, owner of GT Cosmetics, at the new GT Cosmetics plant in Marilao, Bulacan.

GT COSMETICS formally inaugurated its manufacturing plant in Luzon on Monday (May 21) with Bulacan Congresswoman Linabelle Ruth R. Villarica of the 4th District gracing the event in Marilao, Bulacan.

Together with GT Cosmetics owner and national sales manager Engr. Leonora B. Salvane, Rep. Villarica ceremonially cut the ribbon signifying the official commencement of the Cebu-based company’s manufacturing operations in Luzon.

Also on hand to assist Villarica and Salvane in the ribbon-cutting ceremony were Marilao Mayor Epifanio Guillermo, DTI Regional Director Blesida Lantayonal, DTI Provincial Director Zorina Aldana, GT Cosmetics endorser Phoebe Kaye Fernandez, and the proprietress’ very supportive better half Rogelio Salvane.

Other guests in the well-attended occasion include Salvane’s family and friends, members of the Couples of Christ-Liloan (Cebu) chapter, GT Cosmetics Luzon promo girls, and Msgr. Sindulfo Irarte and Fr. Jonald Concha, who officiated the concelebrated inauguration mass. A busload of GT Cosmetics promodisers from different parts of Luzon also joined the celebration.

GT Cosmetics decided to put up a manufacturing facility in Luzon, which accounts for two-thirds of its nationwide market, to be able to cater to the increasing demand of its proudly-Philippine-made beauty products – both locally and internationally.

Phoebe Kaye Fernandez, ABS-CBN personality who is the official endorser of GT Cosmetics.

The P13-million Bulacan plant will have a daily production capacity of 4,000 units of each product, similar to that of GT Cosmetics Manufacturing’s main plant in Liloan, Cebu.

“With our plant in Luzon now operational, our ever-growing clientele is assured of a continuous supply of our products,” said

Salvane, who still has reservations in acknowledging that GT Cosmetics has already carved a niche in the Philippine beauty products industry.

Since it was founded in 1994, GT Cosmetics slowly captured its market initially by word of mouth and lately through social media – or “peer to peer” marketing — that miraculously made its products among the sought-after brands in the country today.

The Bulacan plant is also expected to augment the production output in Cebu as GT Cosmetics is contemplating on expanding its foreign market following its first-ever export shipment of over 1,000 beauty soap products to Finland late last year.

“We have been receiving requests of samples of our products, especially our bestsellers – the papaya and carrot soap variants – from Japan, Hong Kong and Dubai, and we hope to consummate a deal with these clients soon,” Salvane said.

Salvane, who is a chemical engineer, formulated the company’s beauty bar soaps using organic and herbal extracts that help improve the skin. It comes in three variants namely the carrot, papaya, and bleaching organic soaps.

According to one of the big retailing companies’ report, GT Cosmetics topped the beauty soap brands in the market and was fifth in mainstream soaps nationwide in April this year. Its new line of cosmetic cream products — night cream, day cream, sunblock, and toner — are also starting to gain popularity among new and avid users.

All GT Cosmetics products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

___________

GT Cosmetics Manufacturing is a skin-care products company based in Liloan, Cebu. Since 1994, it has been making good quality soap products – Carrot, Papaya, and Bleaching – which are the company’s bestselling merchandise. Its new line of cosmetic cream products such as the night cream, day cream, sunblock and toner is currently gaining popularity among the youth in the Visayas and Mindanao. GT is among the sought-after brands in the market today as it continues to earn the trust of the skin-care-conscious public.

About prworks

The leading public relations partner in central and southern Philippines, PRWORKS Inc. engages in integrated marketing communications for various clients here and abroad. Based in the centrally located Cebu City, the agency delivers because of its extensive access to the local media, political, business, and IT communities.

Filed under: Events, GT Cosmetics, , , , , , ,

ABS-CBN talent endorses GT Cosmetics


Phoebe Kay Fernandez

Since it was founded in 1994, GT slowly captured its market mostly through the so-called word of mouth that miraculously made its products among the sought-after brands in the country today.

Now that its products have virtually captured a nationwide market, GT has seen the need — not only to protect its market — but to strengthen it further by having someone credible to endorse its products starting this year.

“To ensure continued patronage of our products, we realized the effectiveness of a celebrity endorser to promote them,” GT owner Engr. Leonora B. Salvane said. “So, our search for an endorser started, but we decided to have a Cebuana because our product is Cebuano-made.”

And that Cebuana endorser is ABS-CBN talent and Visayan indie film actress Phoebe Kaye Fernandez, who is young, vibrant, fair-complexioned, and beautiful inside out.

“For us, Phoebe perfectly fits the bill,” Salvane said. “We know she can help us capture the young audience.” According to Salvane, they also based their choice of Phoebe on GT’s facebook demographics. “Furthermore, Phoebe and her mother both use GT products,” Salvane added.

The 24-year-old entertainment news reporter of ABS-CBN’s TV Patrol Central Visayas graduated magna cum laude in 2008 from the University of San Carlos in Cebu and became a registered nurse the same year. She is also a beauty contestant and finished first runner-up in the 2008 Miss Mandaue pageant.

In 2011, Phoebe was named Best Actress in the Cebu Sinulog Short Film Festival for her role in “Biyahe” and was nominated Best Actress in the Cinema One Film Festival for her portrayal as a psychic in “My Paranormal Romance.”

Phoebe Kaye Fernandez, who formally signed a memorandum of agreement (MOA) with GT Cosmetics on March 30, is not as popular as the celebrities from Manila, but Salvane believes she can deliver the goods for GT.

“Although Phoebe is not popular nationwide, we believe she can be influential in endorsing GT with her great communication skills, her vast experience in public relations, and her charm and charisma,” Salvane said. “We know she will make an effective endorser of our products not just in Cebu, but in the entire Philippine archipelago.”

GT Cosmetics’ bestselling Carrot, Papaya, and Bleaching organic soaps, night and day cosmetic creams, sunblock, and toner have now all become quite popular among the youth and young professionals in Luzon, Visayas, and Mindanao.

All GT products can be purchased in about 200 retail outlets such as Watsons Personal Care stores, Robinsons supermarkets, SM malls and supermarkets, Savemore supermarkets, Gaisano Metro chain of stores, as well as in other leading malls, department stores, supermarkets, and soon in all leading drugstores nationwide.

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Filed under: GT Cosmetics, PRWORKS Updates, Public Relations, , , , ,

Smile Magazine features GT Cosmetics


Tied to their seats for an hour or more, foreign and local air travelers would most likely not just browse any reading material within their reach.  Much more so when they begin flipping through the pages of Cebu Pacific‘s glossy Smile Magazine that featured the GT Cosmetics soap line in its January 2012 issue.

January being a month of festivals – it sure is more fun in the Philippines right at the start of the year – like the Sinulog in Cebu, the Dinagyang in Ilo-ilo, and the Ati-Atihan in Kalibo, revelers and devotees surely need something to protect their skin to be able to enjoy more.

That’s where GT Cosmetics comes in because of its effective skin care qualities. With the use of GT Cosmetics products, one feels more confident foraying into the streets along with millions of others.

Thus when you’re in a Cebu Pacific flight, find a copy of Smile Magazine’s January issue and turn to page 31.

The Smile feature shows three of GT’s best selling soap products. We prepared accompanying photos of Charlyn Macaraeg, our USC-TC Ms. GT Cosmetics, but for lack of space, these will be used in later features.

English: A man dressed in a colorful costume o...
Ati-Atihan festival in Kalibo, Aklan, the Phil...
Dinagyang Festival of Iloilo City

Manufactured in Lilo-an town in Cebu, GT Cosmetics is truly Filipino carving its own market in the Philippines and abroad. In fact, the GT Carrot soap easily zoomed to top 10 in Watsons Bestsellers List in 2011. GT’s 2011 entry into social media with GT & Me on Facebook likewise reaped fruits like orders from all over the globe.

To learn more about GT Cosmetics, feel free to browse the following:

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Sendong survivors refuse to become ‘victims’


Relief goods gathered at Balay Mindanaw

THE brief trip to Cagayan de Oro City turned out to be more than just the distribution of relief goods to what we in Cebu City and the rest of the country refer as victims of typhoon Sendong (Washi).

Doris Mongaya, managing director PRworks Inc., and Karlo Mikhail Mongaya, Panay coordinator for the Kabataan Party List, met people who though struck by the destructive typhoon too were in the thick of helping others.

Balay Mindanao was buzzing with activity being one of the NGO relief hub in Cagayan de Oro or CDO when Doris and Karlo arrived last December 27, 2011.

In his Balay Mindanaw Relief Operations Report No. 11 December 29, 2011 posted in Facebook, Kaloy Manlupig said: “We refuse to be victims. We are resources. We continue our modest efforts to respond to the needs identified in the community centers which have shifted to non-food items since there is already enough supply of food items that will last until the end of the year. Yesterday, we were able to serve a total of 366 families (or 1,830 individual) in two community centers (Canitoan and Bonbon).”

Only much later did Doris and Karlo learned that a number of Balay Mindanao staff members were also hit  by the flood that wrought Sendong’s wrath. These staff members were among the 1,500 people whose houses were either damaged or washed away by the huge flood.

Doris and Karlo, nevertheless, primarily went to CDO to distribute assistance of another set of courageous and selfless souls who refused to become victims — members of the CDO media that included an editor-in-chief of a local daily, correspondents of Manila-based newspapers and wire agencies, radio and television reporters. In fact, Doris said, six of them saw their houses totally washed away at the height of typhoon Sendong while another found two siblings dead after successfully saving their mother.

(For the complete PRworks list of affect CDO journalists, click this link)

Nevertheless, they refused to be tied up as victims. They continued going about their duty of reporting while at the same time networking with benefactors for assistance, not for themselves, but for all members of media who were affected by the flood.

Thanks to Kaloy who is a long-time friend, Doris set up her base for coordinating with CDO media leaders in distributing assistance (some cash, clothing, and gallons of bottled water from GT Cosmetics, San Remigio Beach Club, family and friends) she brought from Cebu for some 27 CDO journalists who were also flood survivors.

Many thanks too to Charo Logarta-Lagamon of Globe Telecom who selflessly provided Doris and Karlo not only with her own vehicle but also her time driving them around as they reached out to these journalists who refused to become victims. Charo, who took charge of the Globe Telecom team helping Sendong survivors without much fanfare, added several dozens of t-shirts and blankets for the CDO media survivors.

Aside from assistance in cash and in kind, noteworthy is Globe Telecom’s Libreng Tawag program that afforded free calls to all networks and free Internet. The thousands hit by the flood definitely needed free means of communicating with family, relatives, and friends.

More than the assistance however, the attitude shown by local folk in standing up to help each other rise up makes us optimistic that Cagayan de Oro will rise up in no time.

Photos taken by Karlo Mikhail:

Television News Footage of the Globe Telecom Libreng Tawag ug Internet Service:

Prayer for those affected by Sendong:

Related posts:

Filed under: Advocacy, Globe Telecom News, GT Cosmetics, News, San Remigio Beach, , , , , , , , , , , , , , , , , , ,

GT Experience Video Contest for Pinoy Bloggers


GT Cosmetics Manufacturing is inviting Philippine bloggers especially those based in the Visayas and Mindanao to document their GT (Gandang Tunay or Gwapong Tunay) Experience with the use of GT Cosmetics products in 2-3 minute video clips and win exciting prizes in the process.

All participating bloggers will get attractive packages of GT Cosmetics Products. But the blogger producing the best video and the most popular video will get P2,500 cash each!

You can use the samples we distributed during the Visayas Blogging Summit 2011 and the Best Cebu Blogs Awards Night. Or you can always grab one from any Watsons outlets.

We will be announcing additional prizes as the December 30, 2011 deadline for submission nears. So what are our blogger friends waiting for?

Here are the mechanics:

1. Video contest open to all bloggers old and new.

2. Each video must be at least 2 minutes but not more than 3 minutes (For easy download) and about your personal experience with GT Cosmetics. It could be a review or the act of using one or several products or any other creative ways one can portray your experience

3. Video entries must be posted in contestant’s blog(s) and linked to GT & Me. It could be uploaded directly to the blog or using Youtube.

4. Use familiar video formats mpg, .avi, .wmv, .mov including mp3 and flv.

5. Deadline for submission Dec. 30, 2011.

6. No obscene, inappropriate content. No use or reference to competing products.

7. Content to focus on the experience of using GT products.

Ms. GT Cosmetics during the USC TC Days beauty pageant Charlyn Noble Macaraeg has already been using GT Cosmetics products when she won. She went out of her way to help promote GT Cosmetics during the Visayas Blogging Summit 2013. Click this photo to bring you to GT & Me where there are more Charlyn pictures.

8. Criteria for Judging:

  • Category one: Best Video
    • Depiction of GT Experience - 50 percent
    • Creativity - 25 percent
    • Technical Execution - 25 percent
  • Category two: Most Popular — Most likes at the GT & Me Page.

10. Prizes for the Best Video and Most Popular Video:

a. P2,500.00 cash

b. Special package of GT Cosmetics.

c. Gift Checks from San Remigio Beach Club.

11 All participating bloggers shall have one gift pact for each video entry.

12. Winners shall be notified via GT & Me and email. All prizes and gift items shall be claimed at PRworks office. (Sent via JRS to entries outside Metro Cebu).

Filed under: Blogs, Events, GT Cosmetics, News, , , , , , , , ,

250 bloggers joined the Visayas Blogging Summit 2011


Cebu City Mike Rama and Ms. GT Cosmetics Charlyn Noble Macaraeg pose with Miss Earth candidates Miss England, Estonia, Guatemala, and Guam.

 

The Cebu Bloggers Society Inc. (CBSi) successfully conducted 2nd Visayas Blogging Summit 2011, the biggest social media gathering of some 250 bloggers across the Visayas region last November 26 at SM City Cebu.

CBSi has clinched partnerships with SM City CebuRamon Aboitiz Foundation Inc.PR Works, and GeiserMaclang in staging the summit.

CBSi has also secured support of VirtualStaffFinder.comWatsons,International Pharmaceuticals Incorporated (IPI),SolidHosting.phCebuDirectories.com, Bluewater ResortsTibiao Fish SpaCrimson Resort and SpaHero Hungarian Sausage,Coffee DreamBos CoffeeHarolds HotelPinoyGreatDeals.com,HoneyCombFC.comNokiaGlobe, GT CosmeticsCebu Daily NewsThe FreemanSunstar Cebu, Panay NewsABS-CBNGMATV 5,GeohMediaBrennAlmario.comJunixBlog.comHome Radio,Monster Radio and Y101, for the event.

CBSi also gathered the support of various blogging groups and professional organizations to the 2nd Visayas Blogging Summit, including Cagayan de Oro Bloggers Inc., Davao Bloggers, Iligan Bloggers Society, Iloilo Bloggers, Mandaue Chamber of Commerce and Industry, Manila Bloggers Network, Mindanao Bloggers, and Negros Bloggers.

With the theme, “Blogging and Beyond”, the 2nd Visayas Blogging Summit featured reputable speakers in the field of social media.

The event’s keynote speaker was Chris Ducker, founder of Live2Sell Group, a business process outsourcing firm working with clients around the world. He talked about a professional blogging titled From Blog to Business – Getting Serious Online!

Other speakers included Janette Toral, author of several books and research reports on social media and the Internet, who talked about social media responsibility; Joanne Apat, director of Online Marketing & eBusiness Consulting at Gwion Limited Hong Kong  Tim Bennet of Argon Management, Brad Geiser of GeiserMaclang, and Max Limpag of Sun Star Cebu and bloggers Vernon Joseph Go and Evanjohnn Mendoza talked about personal blogging.

Kabataan Party List Rep. Raymond Palatino, a blogger since 2004 and the South Asia editor of Global Voices, broadened the discussion to a global advocacy perspective while Gina Lopez of the ABS-CBN Foundation pushed the advocacy against mining in Palawan.

The Visayas Blogging Summit, which was first organized by the Iloilo Bloggers in Iloilo City, is a gathering of bloggers in the Visayas to talk on issues and concerns related to blogging and discuss how to further make blogging an effective tool for community development.

This year, the Visayas Blogging Summit highlighted the value of blogging as a potent tool in community development and in encouraging community participation.

For more information on the 2011 Visayas Blogging Summit, or to register, please visit www.vbs2011.cebubloggers.com.

Filed under: Advocacy, Blogs, Events, GT Cosmetics, , , , , , , , , ,

Blogger-congressman to grace Visayas Blogging Summit 2011 in Cebu


KABATAAN Party List Congressman Raymond V. Palatino has accepted the invitation to speak during the 2011 Visayas Blogging Summit billed as the biggest gathering of bloggers in the Visayas on November 26, 2011 at the SM City Cebu Trade Hall in Cebu City.

Palatino, who describes himself as a Filipino activist and a blogger since 2004, has been instrumental in passing pro-youth legislation at the House of Representatives like the bill against the “No Permit, No Exam” school policy.

Aside from his blog mongpalatino and his work as a member of the Philippine Congress, Palatino is also the regional editor for Southeast Asia of Global Voices.

Image representing Global Voices as depicted i...

Global Voices is a community of more than 500 bloggers and translators around the world who work together to bring you reports from blogs and citizen media everywhere, with emphasis on voices that are not ordinarily heard in international mainstream media.

As Global Voices regional editor, he is thus an authority on citizen media and advocacy blogging not only in the Philippines but also in Southeast Asia.

Hosted and organized by Cebu Bloggers Society, the summit theme is: “Quality Online Publishing For Personal, Business, Government“
Cebu City Mayor Michael Rama will open the summit that also features the following speakers:
Vernon Joseph ‘Iggy’ Go (www.vernongo.com) on “Getting steady with blogging”;
Chris C. Ducker on (www.virtualbusinesslifestyle.com) “From Blog to Business – Getting Serious Online!”;
Ms. Joanne Apat (www.joanneapat.com) “Basic Tips in Using Social Media for Business!”; and
Janette Toral (www.digitalfilipino.com) “Social Media Responsibility: A Perspective”
Coy  Caballes (thegreatmaldito.wordpress.com) of Globe Telecom
 

PRworks has joined SM City Cebu and the Ramon Aboitiz Foundation Inc. (Rafi) in co-organizing the summit with main organizer Cebu Bloggers Society.  Check out the poster below for a list of sponsors. Suffice to say that PRworks has brought on board as sponsors some clients like Globe Telecom, Nokia Philippines, and GT Cosmetics.

Filed under: Advocacy, Events, Globe Telecom News, GT Cosmetics, News, Nokia News, , , , , , , ,

Charlyn ♥ GT Cosmetics


 

Get to know her more on GT Cosmetics fan page on Facebook.

Filed under: GT Cosmetics, , , , , , , ,

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Let’s Pray for Sendong Victims!

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