PR Works

Your Preferred Partner in Cebu and Southern Philippines

Happy Meals To Stir Development of North Reclamation Area

Hey guys, check out the fast development at the reclamation area in Mandaue city near Cebu Doctors University, Parkmall, and the Cebu International Convention Center (CICC).  Aside from the new offices, there are several new food outlets and the plush 8th floor resto-bar “Level 8.” Below is a press release re the newly-opened “Happy Meals Plaza” which is a PRWorks client.


The opening today of Happy Meals Plaza located near the Cebu Doctors’ University is expected to attract the attention of food lovers who go out of their way for tasty yet quick meals and further stir business activities at the North Reclamation Area, Mandaue City.

Happy Meals Plaza is a food court that houses 17 concessionaires that offers a variety of food, drinks and beverages and
entertainment.  Among the establishments that open today are Conching’s Native Chicken and Fastfood, Cansi House, Cebu Bizworks Café, Gustoso, Mommy Louv Jhay Food Express and Bacolod’s Original Seruy.

Located at P. Larrazabal Avenue, the food court that also offers free WIFI connection, wide parking spaces, live acoustic bands on weekends, chill and house music, and flat screen cable TV and video sits right at the heart of  the bustling North Reclamation Area in Mandaue City.

A drive around the area would surprise Cebuanos at the rapid growth of economic activities ranging from plush dining places and restobars at Parkmall to the line of eateries just across the new Cebu Doctors’ University campus.

Moreover, commercial and business offices are sprouting fast all over the reclamation area.

“Happy Meals Plaza is not just built for people to eat and get entertained. It is also an extension of offices, a place where individuals can work.  It is a place for work and leisure.  It is where the happiest people meet and dine,” Happy Meals Plaza Managing Director Sally Uy said.

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Global plane, train builder chooses Cebu

Bombardier Transportation, the global giant that builds planes and trains, has chosen to open its finance center in Cebu, the progressive resort city in central Philippines, to service the multinational company’s international operations.

Cebu Gov. Gwen Garcia and acting Cebu City Mayor Mike Rama led local officials, representatives from the business community, Cebu-based diplomats, and members of the Cebu media in gracing the grand inauguration of the Bombardier Finance Center at the TGU building in Cebu City’s upscale Asiatown IT Park on April 27, 2009.

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The search began in August 2008 months after top Bombardier officials mandated the formation of a finance shared service center to reduce cost and increase the quality of financial information.

A team scouted several countries in Europe and Asia. They considered, deliberated and evaluated various qualified places. And Cebu stood out as the best place to combine work and leisure.

“Best tourist attractions, presence of people with good English skills, cost-efficiency and political stability are some of the major factors that led the team to choose the Queen City of the South to be Bombardier’ Transportation’s Global finance service center,” said Kennerth Lundgren, head of the financial services project, change management, ERP and Process Improvement.

An initial 25 Filipinos are now being trained to serve as the finance center staff. Search for competent accountants and finance wizards would continue to complete the planned 150 workforce. After two months of training, they will be brought to the United Kingdom for work shadowing. By October 2009, all of Bombardier’s finance operations will be transferred to Cebu.

Doris Mongaya of PRWorks Inc. pointed out that the Bombardier decision came about even before the onset of the global economic crisis that hit First World countries badly. “This means Cebu has what it takes to compete for the relocation of vital facilities of global giants that now need to streamline operations to increase efficiency.”

PRWorks Inc. is the sister company of the newly-formed Konseptworks that won the event management contract for the grand inauguration of the Bombardier finance center. A result of Mongaya’s partnership with Bong Abela of Concepts and More, the new company focuses on corporate events and marketing for international and national companies looking at the vast market in Cebu and Southern Philippines.

PRWorks Inc., in particular, takes pride in its excellent access to local governments, the local business community, and local media that has made it the favored local partner of Asia’s event and PR giant Teamasia, Globe Telecom, Sanofi-Aventis and SPC Power Corp.

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Globe Telecom taps PRWorks for Vis-Min coverage of Annual Stockholders’ Meeting

TWELVE journalists from Visayas and Mindanao again covered the Annual Stockholders’ Meeting of Globe Telecom held at the Intercontinental Hotel Manila in Makati City last April 2, 2009.

Four business writers and editors from Cebu City, five from Davao City, one from Bacolod City, and two from Iloilo City arrived in Manila with Globe Telecom Cebu’s Jerry Yntig on April 1, said PRWORKS Inc. Managing Director Doris Mongaya.

Doris Mongaya (seated, second from left) poses with journalists from Visayas and Mindanao who covered the recent Globe Telecom Annual Stockholders' Meeting.

Doris Mongaya (seated, second from left) poses with journalists from Visayas and Mindanao who covered the recent Globe Telecom Annual Stockholders' Meeting.

During the press conference after the stockholders’ meeting, Globe Telecom President and CEO Gerardo C. Ablaza, Jr. announced that the company recorded its highest quarterly revenue performance in the fourth quarter with service revenues of P16.3 billion, up 5% quarter-on-quarter and surpassing the previous best of P16.1 billion from the same period last year.”

Globe Telecom “maintained its momentum in wireless subscriber acquisitions by adding one million SIMs, ending the year with a total subscriber base of 24.7 million, up 22% from a year ago. The Company’s mass market brand, TM, led the growth, accounting for 70% of the 4.4 million net additions in 2008, bringing in more than 3 million incremental SIMs.

The Company also registered its strongest broadband subscriber take-up this quarter, driven by healthy demand for its wireless broadband offer. This period’s net additions of about 55,000 exceeded the performance

of the first three quarters of the year, enabling the Company to close the year with a broadband subscriber base of 234,000, almost
double that of 2007.”

Having recognized Visayas and Mindanao as a vast market growth area, Globe Telecom has continued inviting journalists from Cebu, Iloilo, Bacolod and Davao to cover its annual stockholders’ meeting.

Globe Telecom board chairman Jaime Augusto Zobel de Ayala (right) poses with deputy CEO Ernest L Cu, and President and CEO Gerardo C. Ablaza Jr.

This year, Globe Telecom tapped the services of  PRWORKS Inc., the preferred PR and events agency in the Visayas and Mindanao, as its partner in making the nationwide coverage possible.

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Globe Telecom board chairman Jaime Augusto Zobel de Ayala (right) poses with deputy CEO Ernest L. Cu, and President and CEO Gerardo C. Ablaza Jr.

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Diva 2 Diva

Diva 2 Diva Weekend

Diva 2 Diva Weekend Magazine

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Mr. Cebu 2008

The winners from left to right: Mariano Dandie Dimataga 3rd Runner up, Hans Joakim Grogaard 1st runner up, David Chai Tangalin Mr. Cebu 2008, Kurt Agbay 2nd runner up, and Marvin Campaner 4th runner up.

Mr. Cebu 2008 is a first-of-its kind pageant that promises to become a yearly spectacle organized by BCB Productions. PRWorks was engaged to manage the event’s publicity and media relations efforts. Featuring fashion shows, campus tours, TV show guestings and community projects, Mr. Cebu 2008 climaxed with a grand pageant night showcasing the crème de la crème of Cebu’s young bachelors last October 10, 2008 at the Waterfront Cebu Hotel and Casino.

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Bizster Press Launch

Today’s Press Launch of Bizster.com.ph is organized by PRWorks. Bizster, an online business market place that allows one to connect with people, have the place to promote and profit from the contents uploaded and shared with potential market. Bizster is a project of the SME Solutions Inc., a joint venture of the World Bank and Planters Development Bank. Check out the PRWorks Bizster profile here.

IN its effort to reach out and help more small and medium enterprises (SMEs), Planters Development Bank (Planters-bank) has created a virtual meeting place for business owners.

Bizster is for businesses as Friendster is for friends. But instead of a person’s profile, Bizster posts the profile of member-businesses. A member’s avatar is its business logo.

It is a site where members—businesses with single proprietorship—are able to post pictures, videos and events related to their businesses.

For contacts, Bizster members have other businesses that may become a supplier or buyer.

Plantersbank chose to launch Bizster.com.ph in Cebu first, said Adonis Yap, president of SME Solutions—a joint venture of Plantersbank and the International Finance Corp. of the World Bank.

He added that Plantersbank’s previous successes in Cebu made the bank decide to launch Bizster.com in the province before Manila.

Continue Reading ‘Business social network’

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The Prince Warehouse Club Sari-Sari Festival 2008

Senator Mar Roxas inspects different stalls of participants of the recent 3rd Sari-Sari Store Festival, held at the Cebu International Convention Center, together with Roberto Go, President of Prince Warehouse Club. Roxas, who authored the newly enacted Magna Carta for Micro, Small and Medium Enterprises (MSMEs), gave a speech stressing the importance of “never giving up the long term” and to “act by design, not by default,” as a means to personal success and national development.

3RD SARI-SARI STORE FESTIVAL: Senator Mar Roxas inspects different stalls of participants of the recent 3rd Sari-Sari Store Festival, held at the Cebu International Convention Center, together with Roberto Go, President of Prince Warehouse Club. Roxas, who authored the newly enacted Magna Carta for Micro, Small and Medium Enterprises (MSMEs), gave a speech stressing the importance of “never giving up the long term” and to “act by design, not by default,” as a means to personal success and national development.

The Sari-Sari Festival 2008, The Prince Warehouse Club’s landmark event held at the Cebu International Convention Center last July 25, 2008, was organized by PRWorks. Dubbed as Sari-Sari Society Convention the past 2 years, Prince Warehouse Club aspires to make this year’s gathering bigger and more fun-filled thus the name Sari-Sari Society Festival. Prince Warehouse Club aims to bring together members from all over the province through the festival by way of an exhibition, a variety show, and helpful discussions on entrepreneurship, micro-finance, and sari-sari store best practices and success stories. This is Prince Warehouse Club’s way of expressing gratitude for the members’ continued support in sustaining and advancing the club’s vision.

Visit The Prince Warehouse Club Sari-Sari Festival 2008 Blog »

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Battle in Mactan

The Philippine Airsoft Club of Mactan (P.A.C.M.A.N.) in coordination with the Tourism, Cultural and Historical Affairs Commission of the City of Lapu-Lapu hosted the 1st P.A.C.M.A.N. Close Quarter Battle Airsoft Competition, an event organized by PRworks. Dubbed as “Battle in Mactan”, the competition that is part of the Kadaugan sa Mactan celebration, will be held at the Mactan Central School on April 26 and 27, 2008.

Visit the Battle in Mactan Blog »

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