The agency began as a confidential team in Cebu assisting the media relation efforts for Asia-Pacific Economic Conference (APEC) and the presidential bid of Renato de Villa in 1996-97. It further gained experience and expanded its media network in Cebu during the 1998 election campaign when it provided media support for a number of candidates.The team developed into PRWorks after the 1998 elections when it entered into a partnership with TeamAsia, which operates in Manila, Hong Kong and Singapore.
As local partner for TeamAsia, the agency began involving itself in organizing corporate events particularly those related to information technology in the cities of Cebu, Bacolod, Iloilo and Davao.
As we entered the new millennium, PRWorks began to organize events on its own like the Cebu IT Summit 2001 that charted the information technology direction in Cebu and the Cebu Mountain Fest in 2002 that brought the environmental folk group ASIN in Cebu
During the 2004 Sinulog Festival, PRWorks assisted our client BAYANTEL manage the festival media center. We likewise conceptualized and managed events for clients during the 2004 and 2005 celebrations of the Cebu Press Freedom Week.
More amibitious, however, are the customized PRWorks crisis management solutions for political candidates during the 2001 and 2004 elections as well as the media-community relations initiatives that resulted in strong community support for the planned two coal-fired plants in Naga, Cebu in 2004-2005.
Last year, PRWorks helped the local government of Mandaue City position itself for the Association of South East Asian Nations (ASEAN) using the Mantawi Festival 2006 with the theme “Taking Roots, Soaring High with ASEAN” as vehicle.
This year, we assisted the Cebu Provincial Government with the logistical concerns for the 12th ASEAN Summit, managed the local press campaign for selected senatorial candidates during the 2007 elections.
PRWorks is now involved with the annual Cebu Business Month held every June, the launch of the SME IT Park in Naga City, and the 8th Motorshow Cebu International.
We understand that the world now depends on symbols and constant interaction. We strive to help our clients shape destiny by managing perceptions.
PRWorks is a Cebu-based public relations and events agency. With our extensive network and experience in Cebu, Davao and neighboring provinces, PRWorks offers you the key to managing perceptions in southern Philippines.
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