It may not be as ancient as Magellan’s expedition or Lapu-lapu’s exploits, but the humble origin of Philippine motorshows is one of the many “firsts” that have contributed to Cebu’s contemporary historicity.
In 1989, the country’s first-ever transportation show opened for public viewing in this historic place that’s known for its guitars, white beaches and friendly people. At the time, Cebu seemed the natural choice for the event due to its phenomenal economic growth then dubbed as “Ceboom.”
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