The decision to re-launch SME.com.ph in Cebu, in central Philippines, shows PR savvy for Planters Development Bank marketing strategi
sts in reaching out to small and medium entrepreneurs in the Visayas and Mindanao.
The web site provides entrepreneurs with a wealth of resources and other support services online. “SME.com.ph connects you and your business to the world market the quick, easy and affordable way,” says bank officials.
Aiming to reach out to the growing number of SMEs in southern Philippines, Plantersbank demonstrate its commitment to be a relevant player in the development of the countryside.
Located some 500 kilometers south of Manila, Cebu is considered an engine of economic growth in the south largely fueled by small and medium enterprises in the export, import, IT and service industries.