July 10, 2007 • 11:56 pm 4
Plantersbank has, in effect, observed the principle “Act local, think global” when it contracted PRworks Inc. as its event and public relations partner in the unveiling of the 40-hectare SME Industrial Park at the 120-hectare Naga Township in Cantao-an, Naga town on July 11, 2007.
Prworks Inc. is more than an event organizer. As a public relations firm, it has close access to the local Cebu media as well as the local government leadership under Naga Mayor Valdemar Chiong. (Refer to our work for Salcon Power Corp., which included close coordination with the local government unit).