PR Works

Your Preferred Partner in Cebu and Southern Philippines

Cebu ICT 2007 International Conference and Exhibition

The Cebu ICT 2007 International Conference and Exhibition is a two-day conference highlighting the celebration of Cebu Business Month by the Cebu Chamber of Commerce and Industry (CCCI). The event was held simultaneously at the Cebu International Convention Center and the Shangrila Mactan Resort and Spa. PRWorks was the workhouse and partner of main event organizer TeamAsia.

Filed under: Events , , , , ,

Cebu Business Month ASEAN Tourism Congress 2007

Tourism Congress Press Launch

PRWorks, Inc. organized the 2007 Cebu Business Month ASEAN Tourism Congress Press Launch.

In January 2007, global attention was riveted on Cebu as a played host to the heads of state of the 10-member ASEAN.

On June 14 and 15, Cebu Business Month (CBM) will again play host to an international conference and exhibition, this time with a focus on Tourism. Entitled “Inspiring Cebu: Gateway to Asia,” the CBM ASEAN Tourism Congress intends to provide a venue for discussion of tourism as a key driver of economic growth and development for Asia.

Senior executives from leading tourism, travel, convention and exhibition organizations as well as government and media organizations focusing on tourism will converge in Cebu to discuss strategic issues such as country and regional branding and promotions, facilities marketing and management, air travel, and best practices.

For the past eight years, CCCI has organized Cebu Business Month (CBM) to celebrate the significant achievements and leadership role that Cebu businessmen play in enterprise development, socio-economic prosperity and nation building.

This year, CBM ASEAN Tourism Congress is being held in conjunction with the Department of Tourism and in collaboration with the Department of Foreign Affairs (DFA), the Department of Trade and Industry and the Philippine Board of Investments.

The congress will take place at the Ceremony Hall located on the second floor of the Cebu International Convention Center.

Filed under: Events , , , , , , , , ,

Senatorial Election Campaign in Southern Philippines

The public relations handlers of senatoriables like Loren Legarda, Panfilo Lacson, Gringo Honasan, Edgardo Angara and Mike Defensor conducted parallel public relations campaigns nationwide with the help of local contacts.

In Cebu, they tapped confidential media operatives and media networks connected with PRworks Inc.

The services rendered ranged from arranging live media interviews, the distribution of press releases, the conduct of press conferences, and live coverage of local sorties.

The resulting publicity pushed these senatorial candidates to the top of the surveys in Cebu and surrounding provinces.

Read the rest of this entry »

Filed under: Case Studies , , , , , , , , , , , , , ,